Arthur Gopak (CEO of AlphaGamma) presents content marketing tips and strategies to create a thriving online community of young professionals. The seminar was co-organized by iServe and AlphaGamma and it took place at The Collective Impact Center (San Diego) on August 14th. To access the live stream recording, follow this link: https://youtu.be/qr_MfLXy_rQ

1. How to use content marketing
Business portal for young professionals
Arthur Gopak
CEO at AlphaGamma
to turn Millennials into your fans

2. = there is a hyperlink

3. Intro

4. Arthur who?

5. Worked for SMEs and corporations
Consulting international companies for the past 7 years

6. AlphaGamma
Business portal for young professionals

7. #bragging

8. SOME OF OUR CLIENTS

9. Content marketing is a strategic
profitable customer action.
marketing approach focused on
audience — and, ultimately, to drive
attract and retain a clearly defined
relevant, and consistent content to
creating and distributing valuable,
© Content Marketing Institute

10. Key trends

11. 27%of population

12. InstaEverything
Modern users got used to instant services
Demanding speed and quality

13. 8 seconds
Goldfish has the attention span of 9”
Source: The Telegraph; Microsoft; University of Toronto

14. The epic battle
for consumer attention

15. The Internet is noisy
High-quality content is in high demand

16. Banner ads
are dead

19. Summary
Fake clicks
High engagement
0 conversions

20. Now what?

21. This is not
an ethics class

22. Old methods
are no longer
effective

23. Dump
them!

24. Why would anyone
check your stuff
if they don’t know you?

25. value first
Only then your curious readers
It is about offering
might listen to your story

26. The
principles

27. Content creation
Content promotion
Content conversion

28. Content
creation

29. Identify
your audience

31. to stand out
Your content has

32. Like,
for real

34. Content
promotion

35. Pick the channel
where your audience is

36. Cambridge Analytica case
An attempt to tailor content
to the target audience

38. Content
conversion

39. What can be measured,
can be improved
© Michael Dell

40. Adapt
your content

42. 3 core content marketing principles
Content creation
Content promotion
Content conversion

43. 2 key success
ingredients

44. Quality & consistency
Relevant content should be promoted regularly through the right channels

45. Case studies

50. A small tagline makes a big difference
2017 2018

51. How big of a difference?
BEFORE
1-3
requests/day
AFTER
7-10
requests/day

52. We are
it works
a living proof

53. 25-34 18-24 35-44 45-54 55-64 65+
tablet & smartphonedesktop & laptop
Median age
Top 5 visiting countries
OUR AUDIENCE
Average annual income
Monthly views on all channels
Male Female

54. Prepare relevant & valuable content
Promote & adjust it
Give it time & conversions will
follow

59. VIRAL MARKETING DONE RIGHT

61. Loved the slides? Let’s chat!
Arthur Gopak
CEO & Editor-in-Chief
AlphaGamma
agtm.eu/sds2018
@GPacHQ/arthur.gpac /agopak +31617871114
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