Small Business presentation made, though this is not the final copy. but i can only share the rough copy here.

1. Online Helpline
The Business Proposal

2. Team Members
Arti Dhole
Pooja Kole
Sheen Kaul
Sonal Chorge

3. With this Project Our Objective is
To make life simpler for the housewives & senior
citizens by having easier way to hire long lasting &
trustworthy domestic help
To have a easy way to hire
Dabba Services for the working
class please & the people who
stay away from homes
Also to provide services of
drivers, electricians, plumbers etc. whenever needed
with the shortest notice

4. So we decided to have a Helpline
 We call the website Homeservices.com
Need of one more helpline was necessary , even
though there are so many helplines in the market
because
 The other websites are overloaded
with information which makes
things more complicated
 The information is given in
completely haphazard way

5. AGENDA
 Our Plan
 Policies & Legalities
 Helpline Management
 SWOT Analysis
 Data management
 Publicity of the Helpline
 Funding Required

6. Our Plan
 Purpose of our Helpline
 Strategic Plan
 Competitor Analysis
 Our Target Audience
 Who can register with us?
 What do registered members get?
 Our Features
 Our USP
 Working of our website for visitors
 Working of our website for members
 Features Comparison Analysis

7. Our Plan
We want to create a single platform where one
can get information about complete house hold
helps e.g. Maid services, Dabba
Services, Plumber, Electricians, Cooks, Nannies,
Drivers
 Keeping in mind that agencies train their staff to
customer satisfaction, we will be associated with
agencies who provide trustworthy trained staff at
reasonable rates

8. Purpose of this website
Need of one more helpline was necessary , even
though there are so many helpline in the market
because
 The other websites are overloaded with
information which makes things more complicated
 The information is given in completely haphazard
way
 There is no dedicated website which gives only
this information

9. Strategic Plan
Goal of this website is
 to provide quick & efficient service at affordable
rates
Area of Operation
 Presently only Mumbai (Slowly we will grow to
major cities)

10. Competitor Analysis
Our Major Competitors
 AskLaila
 Burrp
 OLX
 Sulekha
 Quiker

11. Our Target Audience
Housewives
Working class people
Senior Citizens
People staying away from family
Newly transferred /shifted families
Businessmen/ various service providers who
need added services to add to their service

12. Who can register with us?
Agencies that provide
 Domestic help
 Housekeeping
 Drivers, electricians, plumbers &
similar services
Dabba service providers

13. What do the registered members
get?
Free exposure of their services
New platform to showcase their services
New opportunities to explore on online front
Be updated with the needs of the market & hence
upgrade themselves from time to time
The details of the enquiry would come directly to
their mail box & sms inbox so that they revert
promptly.
Can have sponsored links where their links will be
shown at the top ( this would be on bidding basis)

14. Features of our website
It would be very user friendly such that even a
newbie can surf without difficulties
If, in case, there is no option for the required need
then one can have alert system set for
themselves, so that they receive a notification on
their phone or mails in case of any update
Our USP would be a Live chat system from 9am
– 9pm which would help you out in case of any
difficulties/ specifications of the search

15. Features of our website
You can segregate your search according to
 Area of work
 Rates range
 Any particular specifications( eg. Veggies
required Brahmin cooks etc.)
 Services required

16. Features of our website
You have an option to sms/email the service
provider or send the same information to yourself
or anyone who needs the information directly
from our website.

17. Our USP
Live Chat: Live chatting feature will enable
people to directly ask information or queries
regarding various services
 Set E-Mail Alerts: Email would be sent to alert
about the updates in selected categories.
 Set SMS Alerts: SMS would be sent to alert
about the updates in selected categories.

18. Working of the Website of normal
Visitor

19. Working of the website for a
Registered Member

20. Features Comparison Analysis
Competitors LIVE
SMS MAIL SET ALERT REVIEWS
Vs Services CHAT
HELPSERVICE YES YES YES YES YES
S
ASKLAILA YES NO NO NO NO
Burrp! NO NO NO YES NO
Sulekha YES YES NO NO NO
OLX NO NO NO NO NO
QUIKER YES YES NO YES NO
88 DB YES YES NO NO NO

21. Policies & Legalities
Copyright : Included in those rights are the
right to prevent others from reproducing (or
copying) a work, publicly displaying a work, or
distributing a work.
 Trademark: Before copying any image or
uploading any image we need to check if the
image is not trademarked
 Defamation: False statement about any
competitors.

22. Helpline Management
Resources
Operating Hours
Evaluation of our Helpline

23. Resources
Human Resources
 We would like to have a team of 5 to start with
 2 account managers to handle live chat, PR, Data
management
 2 business development Manager to target
people to register & have people to advertise on
our page ( as we plan to have only ads with
discount coupons to begin with)
 1 project Manager to handle them all, preferably
a technical guy who can also Make, Maintain &
Manage the website.
Eg. Ankit :P

24. Resources
Time phases of the project
 Get people to register phase
 Get people familiar with the brand ( Forehand
advertising)phase
 Website making phase
 Website testing phase
 Website maintenance phase

25. Operating Hours
Our Website would be 24*7 Available
Live Chat would be available from 9am-9pm
(Mon-Sun)

26. Evaluation of our Helpline
To stick around in every business, feedback from
our consumers is the most important
Hence our website would contain a feedback
form, also there would be a pop up on every 50th
visitor for a quick feedback in case he/she has
not filled the form already.

27. SWOT Analysis
Strengths
 We are the only one exclusively providing the
services that we are providing, so competition is
reasonable.
 Information directly runs to the agencies so that
there is a prompt response & quick action

28. SWOT Analysis
Weaknesses
 Being new in the market getting familiar with the
internet conservative market can be difficult. ( But
of course with time things can be settled)

29. SWOT Analysis
Opportunities
 If successful we can expand our services to other
major cities
 Also expand other services to other home related
human resource restricting our services only till
that as we don’t want to dissolve our brand image

30. SWOT Analysis
Treats
 Like every business even this one is subjected to
market risks
 But then taking careful steps is the only solution
here

31. Data Management
Information Resources
 Collaboration with the agencies & share their
database
Data Management
 Data Base would be maintained at the backend .
This would be later used for promotion of new
offers & this database would be strictly
confidential
Traffic Records/ Trends
 Google tools would be used to check the traffic
records & trends so that we can work better on
our website

32. Publicity of the Helpline
SEO (Search Engine Optimization)
PPC (Pay Per Click)
SMM (Social Media Marketing)
SMS Marketing
Email Marketing
Local Cable Marketing

33. Publicity of the Helpline
Search Engine Optimization (SEO) is the process
of improving the visibility of our website.
Pay Per Click (PPC) is an Internet
advertising model used to direct traffic to
websites, where we would pay the publisher
when the ad is clicked
Social Media Marketing refers to the process of
gaining website traffic or attention through social
media sites. For eg. Facebook, Twitter & Google
+

34. Publicity of the Helpline
Bulk SMSes will be sent to promote our website.
Number of SMS: 10 Lakh.
Cost : 20,000.
Bulk E-Mails will be sent to make people aware of
our new website and our services provided.
 Number of e-mails : 10 Lakh
Cost : 10,000

35. Funding Required to
Buy the website domain
Good hosting Server
HR / Administrative Setup / Maintenance
Advertising / promotion
Miscellaneous
Approximate Funding required : 5 lakhs

36. Thank you