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SEARCH ENGINE OPTIMIZATION
Important point
Find NOUNS your target
    audience uses.
Other steps of optimizing
your site for the SEO would
 directly affect the search
    engine RESULTS,
     not the people.
SEO can be perfectly legitimate

  Site easy to Navigate
  Develop with Web Standards
  Use the Proper words/Nouns
  which describe the product
  potential.
Cheating the User with wrong
 keywords or information is
   not ‘optimization for the
   search engines’ - that’s
  ‘optimization against the
      search engines’.
Black hat techniques
 Keyword stuffing
 Doorway pages
 Invisible links
This go against both the
search engines and the
humans, so this strategy
 will bring the site to its
knees, sooner or later.
SEO
SEO

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SEO

  • 2. Important point Find NOUNS your target audience uses.
  • 3. Other steps of optimizing your site for the SEO would directly affect the search engine RESULTS, not the people.
  • 4. SEO can be perfectly legitimate Site easy to Navigate Develop with Web Standards Use the Proper words/Nouns which describe the product potential.
  • 5. Cheating the User with wrong keywords or information is not ‘optimization for the search engines’ - that’s ‘optimization against the search engines’.
  • 6. Black hat techniques Keyword stuffing Doorway pages Invisible links
  • 7. This go against both the search engines and the humans, so this strategy will bring the site to its knees, sooner or later.