2014 02 20 - Social media value added in the public sector
1. DIGITAL DIPLOMACY –
Identifying the value of social
media use in the public sector
Arthur Mickoleit,
OECD (Directorate for Public Governance and Territorial
Development)
OECD Conference “The Power of Social Media”
20 February 2014, Paris
#SMWParis
3. Private sector
“Build your page”
“Connect with people”
“Engage your audience”
“Influence friends of fans”
“Build awareness”
“Grow loyalty and
retention”
“Influence consideration”
DRIVE SALES
20/02/2014
4. PUBLIC sector
“Build your page”
“Connect with people”
“Engage your audience”
“Influence friends of fans”
“Build awareness”
“Grow loyalty and
retention”
“Influence consideration”
DRIVE what?
20/02/2014
16. Social media use by
people with high level of education
people with low level of education
%
20/02/2014Source: OECD calculation based on Eurostat data.
17. Young people’s use of
social media
social media & politics / civic issues–
20/02/2014Source: OECD calculation based on Eurostat data.
18. Young people’s use of
social media
social media for politics & civic issues–
20/02/2014Source: OECD calculation based on Eurostat data.