This is the presentation in which two of Aruba Learning's youngest team members, Esther Pezij-Broeksema & Bethsarim van Koetsveld-Brinez, discuss hos they do business online, what tools they use and the theory behind Inbound Marketing and Social Media.

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Esther Pezij-Broeksema
Bethsarim van Koetsveld-
Brinez
Panel Speakers
Digitized
Communication
for Businesses

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Panel Program
•Introduction Esther
Pezij-Broeksema
•Strea Charters
•TripAdvisor
•Oranjestad Stage
Bemiddeling
•Contact

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Panel Program
•Introduction Bethsarim
van Koetsveld
•What is Inbound
Marketing?
•Key Elements
•Benefits
•Suggested Reading
•… ask a question or
follow

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Introduction
Esther Broeksema-Perzij
•Aruba Learning
•Strea Charters
•Oranjestad
Stagebemiddeling

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Strea Charters
“An intimate sea
experience”
Homepage
http://www.streacharters.com

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Strea Charters
Target Group
•Honeymooners
•Young Families
•Escaping the crowds

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Strea Charters
Marketing
•Hotel Concierges
•Local Tourism Guides
•Facebook
•TripAdvisor

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TripAdvisor
Homepage
http://www.tripadvisor.com

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TripAdvisor
Description
- Travelbrands
- International Websites
- Headquarters

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TripAdvisor
History
- February 2000: Founded
by Stephen Kaufer
- August 2005: InterActive
Corporation/Expedia
Inc.

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TripAdvisor
History
- May 2007: Smarter Travel
Media; operates
www.smartertravel.com
and
www.bookingbuddy.co
m

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TripAdvisor
History
- 2007: Independent
Traveler Inc/ publishes
www.CruiseCritic.com
and
independenttraveler.com

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TripAdvisor
History
- February 2008: Holiday
Watchdog; a user
generated travel site in
the UK

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TripAdvisor
History
- July 2008: comparison
www.VirtualTourist.co
m: 1 million registered
members and
www.OneTime.com

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TripAdvisor
History
- July 2008: FlipKey.com:
a vacation rental website

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TripAdvisor
History
- October 2009:
www.Kuxun.cn China’s
2nd
largest consumer
travel site and hotel and
flight search engine

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TripAdvisor
Benefits for my business
- Reviews
- Traveler articles
- Candid Photos

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TripAdvisor
Other Features
- Video
- Forum Discussions
- Content Distribution

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TripAdvisor
Key Person
Stephen Kaufer, CEO

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Oranjestad
Stagebemiddeling
Homepage
http://www.aruba-stage.com

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Oranjestad
Stagebemiddeling
Core business:
•To mediate
•Match
•Helpdesk

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Oranjestad
Stagebemiddeling
Target group:
•MBO/HBO/WO
students
•Private sector and
NGO’s

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Oranjestad
Stagebemiddeling
Marketing
•Direct Mailings
•Visits to schools
•Facebook
•Hyves & waarbenjijnu.nl

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Contact me
Esther Pezij-Broeksema
info@streacharters.com
www.streacharters.com
info@aruba-stage.nl
www.aruba-stage.nl

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Introduction
Bethsarim van Koetsveld
•Aruba Learning:
–Internet Marketing
Virtual Assistant
–Marketing Team
•Twitter: @beththeimva

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Introduction
Core Activity
Inbound Marketing
•SEO for the websites
•Content Generation
•Social Media Marketing

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Introduction
Core Activity
Inbound Marketing
•Newsletter / Subscriber
Management

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Introduction
Secondary Activity
•Graphic & Web Design

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Inbound Marketing
What is it?
•A new marketing trend,
started in 2001.
•Uses tools available on
the Web 2.0 platform

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Inbound Marketing
•Focuses on attracting
not interrupting

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Inbound Marketing
Key Elements
•Content
•SEO
•Social Media
•Call-to-action-buttons

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Inbound Marketing
SEO
- Definition: Search
Engine Optimization
- …is an ongoing process

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Inbound Marketing
SEO
- …track & plan
consistently
- …can become a 1-hour-
a-day task

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Inbound Marketing
SEO
–…incorporate into
website platform =
cost effective

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Inbound Marketing
SEO
WHY?
•Easy Content Generation
•At the click of a button
propagation.

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Inbound Marketing
Social Media
–Do you recognize any
of these?
–How often do you use
them?

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Inbound Marketing
Social Media
•Benefits:
Free or low cost,
Accessible 24/7/365,
reach thousands of
people; simply CLICK!

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Inbound Marketing
Benefits
Lower Cost
•Blog + Social Media Sites
+ Writing + Talking +
Research= TIME, but
also free to use.

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Inbound Marketing
Benefits
Investment over time
•Content does not loose
value
•Rank accomplished can
be maintained

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Inbound Marketing
Benefits
Better Targeting
Keyword selection defines
who finds you;
customers self-qualify
are more likely to buy.

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Inbound Marketing
Benefits
EMPOWERMENT
•great news for small
starting businesses:
–Attainable: Free or
very low cost!

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CRUSH IT!
Why NOW is the time to cash in on your passion.
Gary Vaynerchuck
Capture: p. 98.

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CRUSH IT!
Why NOW is the time to cash in on your passion.
Inbound Marketing is “get off
your lazy butt, Yes, YOU!, and
interact! Share tidbits of your
expertise online!”-marketing.
- Beth the IMVA
www.creativedesigndevelopment.com

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Resources
•www.hubspot.com
•www.websitegrader.co
m
•www.masscontrol.com
•www.arubalearning.com
• www.creativedesigndevelopme
nt.com
Suggested Reading
CRUSH IT!
Why NOW is the time to
cash in on your passion.
Purchase via the link @
www.arubalearning.com