I beacons 101

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Arunabh Mishra

Technologie Business

What is it ?
BLE (bluetooth smart based) hardware
devices
Range : 5-70m
Price : U$120 for 3
BLE stack presented by apple as iBeacons

How it works
It emits BLE signals like beacons , and BLE devices in
proximity can detect the signal.
One can do PUSH promotions and content using
mobile app

Technology behind it
Bluetooth smart <__enter details_>
Part of core location framework for Apple iOS
UUID
Major
Number
Minor
Number

Who uses it ?
Retails
Museums
Airports
Indoor positioning

Companies around globe
APAC
Rainmaker labs
(Singapore)
Australia
Chinese
Manufacturers
Europe
Startups in
Germany
France
Poland
America
Estimote
Urban Airship
Fosbury

Whats the future ?
Payment (being pushed by Apple
and Paypal)
Indoor location

Technology comparison
iBeacons GPS
Micro-location targeting
Macro-location targeting
Works indoors and underground
Cannot receive signals
underground
Within 150 feet - very accurate
GPS signals - precision is
mediocre
Low cost, low energy Battery draining

Technology comparison
iBeacons NFC
BLE enabled devices NFC enabled devices
Range : 150 feet
Range : 4 inches
Does in-store marketing + indoor
location
Only handles transactions
Easy to construct
Heavy investments for POS
systems

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I beacons 101

1. iBeacons

2. What is it ? BLE (bluetooth smart based) hardware devices Range : 5-70m Price : U$120 for 3 BLE stack presented by apple as iBeacons

3. How it works It emits BLE signals like beacons , and BLE devices in proximity can detect the signal. One can do PUSH promotions and content using mobile app

4. Technology behind it Bluetooth smart <__enter details_> Part of core location framework for Apple iOS UUID Major Number Minor Number

5. Who uses it ? Retails Museums Airports Indoor positioning

6. Companies around globe APAC Rainmaker labs (Singapore) Australia Chinese Manufacturers Europe Startups in Germany France Poland America Estimote Urban Airship Fosbury

7. Whats the future ? Payment (being pushed by Apple and Paypal) Indoor location

8. Technology comparison iBeacons GPS Micro-location targeting Macro-location targeting Works indoors and underground Cannot receive signals underground Within 150 feet - very accurate GPS signals - precision is mediocre Low cost, low energy Battery draining

9. Technology comparison iBeacons NFC BLE enabled devices NFC enabled devices Range : 150 feet Range : 4 inches Does in-store marketing + indoor location Only handles transactions Easy to construct Heavy investments for POS systems

I beacons 101

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I beacons 101