The document discusses social network marketing and various social media platforms. It defines social networks as online communities where consumers and influencers can create, share, and interact with content. It highlights several popular social networks including Facebook, YouTube, and Twitter. It provides tips on how businesses can use these networks to build their brand, engage customers, and participate in online conversations.

1. Social Network Marketing Or… You “are” smarter than a third grader.

2. Social Network Marketing Sales – Give a man a fish

3. Social Network Marketing Marketing – Teach a man to fish

4. Social Network Marketing Social Media Marketing – Give a man a bass boat, 12 rods and reels, a case a beer and free weekend.

5. Twitter, Poke, Nudge, Huh?

6. Social Networking Defined.

7. Social Networks Any Online Community

8. Social Networks Nothing new

10. Social Networks Just a different speed, level of complexity

11. What is a Social Network? An online meeting place for consumers and influencers to create, share and interact with content.

12. What is a Social Network? CGM – Consumer Generated Media SMM – Social Media Marketing WOM – Word of Mouth Viral Marketing Buzz Marketing

13. Why Social Networks Matter 47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available; 45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products; 22% said they would read or write a product review on a blog. --BrandWeek

14. Why Social Networks Matter CGM - Consumer Generated Media

15. Social Networks

16. Social Networks Why participate?

17. Social Networks "Five of the top 10 sites are social media. You need to go where the people are.“ - Rob Key, CEO of Converseon, a social media marketing agency, SES San Jose 2008

18. Social Networks You can’t afford not to.

19. Social Networks

20. Why Social Networks Matter The most visited sites on the Internet: #3 MySpace #4 YouTube #5 Facebook #7 Wikipedia #11 Blogger.com #12 Craigs List #15 Photobucket #20 Flickr Alexa, May 2008

21. Social Networks It’s (relatively) cheap.

22. Social Networks It’s great for building loyalty and connection to consumers.

23. Social Networks Why bypass SN? -the pitfalls

24. Social Networks There are too many choices.

25. Social Networks You’re a needle in a haystack.

26. Social Networks You have a substantial problem with long-term commitment.

27. Social Networks You’re a real square daddy-O.

28. Social Networks How to get started?

29. Social Networks Do’s and Don’ts

30. Social Networks Don't jump in with both feet and begin posting content. Don't have a "self promotion" agenda. Don't submit press releases. Don't "check your brain at the door" before submitting content.

31. Social Networks Don't be greedy with your votes and comments. Don't submit items and run (drive-by submission). Don't just vote on items submitted by your mutual friends. Don't share or send shouts for every item you submit.

32. Social Networks Do submit original or very interesting content. Do be friendly and cordial with other members. Remember - it is a "social" site. Do participate (a lot). Do be positive.

33. Social Networks Do add friends to your profile. Do vote and comment more than you submit. Do explore the whole site. Do try to be open-minded of other's criticism when they comment on your items.

34. Facebook Microsoft paid $240 million for a 1.6% stake in facebook Facebook is the 5th most popular site on the Internet 70 million active users 40 billion page views per month

35. Facebook Facebook applications are hot VC property Facebook current valuation? Current revenue?

36. Facebook

37. Facebook

38. Facebook

39. How can I use facebook? To listen! Your competitors, vendors, customers and prospects are talking about you, right now. To build a presence To enhance search engine ranking To communicate (but not to sell!) Start connecting with friends, classmates, neighbors, clients, relatives…

40. Twitter What are you doing right now? Web, IM, Phone Real time interaction in one sentence

41. Twitter

42. Twitter One million users Traffic increased 800% in one year! Twitter accounts have monetary value

43. Twitter

44. Twitter

45. How can I use Twitter? To listen! Consumers and the media are talking about you in real time, openly and honestly To learn about the competition To communicate (but not to sell) Build your profile and start connecting

46. Second Life

48. With over 13 million registered users, on an average, $1 million is spent each day buying food, clothes, shelter and other virtual products

50. Second Life Coke sells Coke in Second Life HR Block does taxes The National Council offer mental health awareness CNN has a SL new bureau A real court case over a virtual crime

51. Second Life The FBI gambling investigation IBM’s company meetings The Jesuit Order is encouraging priests and followers to join Second Life And thousands of small businesses are active!

52. How can I use Second Life It is okay to sell here! Build your business, market your business Become a media darling

53. YouTube Total videos uploaded as of March 17th 2008: 78.3 Million Videos uploaded per day: over 150,000 64 million monthly unique visitors Nearly perfect representation of Internet users

54. YouTube Tens of thousands of views!

55. YouTube

56. YouTube for small business

57. How you can use YouTube Buy a Flip camera Or use PPT to create online demos Set up a YouTube Channel Start connecting with partners, prospects, clients, coworkers and friends

58. Customer Rating Systems Definition: Enablement of users to rate and review things at will Fast Facts: About 8 in 10 US shoppers trust brands which offer customer ratings/reviews more than those that do not 62% of US online shoppers read product reviews written by other customers when researching products 99% of respondents believe that the (rating) information they get is very or somewhat credible 57 Source: Deloitte Consumer Product Group

59. Blogs Definition(s): Blog - Web-based community sites usually written in the first-person, conversational manner (blog = web log); Post - Written material available on a blog Blog Carnival – Sites that put together a lot of information on a particular topic; hosted by a revolving case of volunteer editors, contain links to contributions submitted Link Blogs – Also known as a social news site – principally links to and comments upon content from other sites Video Blogs – Blogs based on video medium; more useful for some topics Fast Facts: 12 million adults or 8% of Internet users, blog 57 million adults or 39% of Internet users, read blogs Technorati estimates the blogosphere doubles in size every 6 months 58 Source: Technorati

60. Podcasts Definition: Audio files, which can be subscribed to or downloaded from a website Fast Facts: 32% of respondents said their usage of podcasts has increased or significantly increased in the last 6 mos 41% said they had listened to podcasts on more than one occasion 13% said they frequently downloaded podcasts 34% said they were unfamiliar with podasts 69% said they listened at their computer Only 14% preferred short (< 5 mins); 32% said they were ok with no limit if interesting 55% said they would be more likely to consume information as a podcast vs. whitepaper 59 Source: KnowledgeStorm

61. Video Casting/Online Video Definition: Video files that can be subscribed to or downloaded from a website, banner ad etc. Fast Facts: 63% of respondents access video at least weekly 78.1% said video makes online content more compelling 57% said video content had influenced a B-to-B technology buying decision Spending on online video will triple in the next 3 yrs, growing from $775 million to $2.9 billion by 2010 60 Source: KnowledgeStorm, B-to-B Magazine

62. Wikis Definition: Reference website anyone cant contribute to; enables group authorship – iterative – people undo and redo each others work Fast Facts: 86% of respondents said they were very or somewhat familiar with wikis 63% said they visited wikis primarily for technology and business information Only 6% said they regularly contributed content 57% said they never had 61 Source: KnowledgeStorm

63. Viral Video Definition Videos created with the sole purpose of going viral Fast Facts Success is generally defined as 15K to 20K views; highly successful videos garner 25K to 35K views You need 50K views to get a video into the “most viewed” list Each video has a shelf life of 48 hours before it is moved from the “daily most viewed” list to the “weekly most viewed list” Tier 1 relative sites: Youtube, Google Video, vids.myspace.com, Yahoo Video, MSN Video, AOL Video 62 Source: Siesmicom

64. Social Networking Definition: Leveraging existing Social Networking Sites (SNSs) to build relationships that lead to marketing value Fast Facts: 60% of adult respondents currently interact with companies on a social media web site 93% believe a company should have a presence in social media Social Networking advertising 2008 revenues broke $1.5 billion 30 million US Millennials will subscribe to mobile social networking services by 2012 63 Source: Cone Business in Social Media study, In-Stat

65. Marketing Benefits/Uses Influence the public conversation Make it easy for journalists to find you Deliver unedited messages in your own voice Manage crisis situations Enhance brand visibility and credibility Appear higher in search rankings Establish expertise in industry subject area Give company a human voice Achieve customer intimacy Develop deeper relationships Fuel marketing effort Bring new products to market Generate buzz Develop new, creative campaigns 64

66. Effectiveness of New Media Platforms 65 Source: Guideline

67. Social Networks

68. Social Networks

69. Social Networks

70. Social Networks

71. Social Networks

72. Social Networks The Ones: YouTube MySpace Facebook Twitter

73. Social Networks Others: LinkedIn Orkut

74. Social Networks Ask your kids.

75. Social Networks

76. A presentation on Social Media Marketing byArun Pattnaik