The document discusses the development of mobile applications (apps) in Thailand. It provides tips for developing apps, including starting with an app idea, dealing with challenges, developing for new users, marketing apps, sharing development experiences, and trends in apps in Thailand and internationally. It also discusses an app development competition in Thailand called MEGA 2014.

1. กว่าจะเป็นสุดยอด APP
โครงการประกวดผลงานการพัฒนา
Mobile Application ภาครัฐMEGA 2014

2. Established in 2000
WE PROVIDED REAL TIME SERVICES FOR A WIDE SPECTRUM OF APPLICATION,
TO OUR CUSTOMERS WHEREVER WHENEVER, AND HOWEVER THEIR NEEDS MAY BE
UNDER OUR THEME
“ANYHWERE TO GO”

3. กว่าจะเป็นสุดยอด APP
การเริ่มต้นทา APP
ปัญหาและอุปสรรคในการพัฒนา APP
การพัฒนา APP สาหรับมือใหม่
พัฒนา APP อย่างไรให้ติดตลาด
แชร์ประสบการณ์พัฒนา APP
เคล็ดลับที่สามารถแนะนาให้ผู้พัฒนา APP
Trend ของ Mobile Application ในระดับประเทศและระดับนานาชาติ

4. Who is JACK
BABY BOOMER 1946-1965
GEN X 1966-1976
GEN Y 1977-1994
GEN Z 1995-2012
JACK
JACK
JACK
JACK
JACK

5. https://www.youtube.com/watch?v=lKH0Ipcc87E
Real Life Technology Predicted by Star Trek

6. Cause of Death
Non Communicable
Death rate
% / year
source : World Health Organization (2012)
30
% / year
60
% / year
10
Communicable
Death rate
Injuries Death rate

7. Death cause
waiting for rescue
on the way to
Hospital
Thailand cars
%
source : World Health Organization (2012)
50
%
35
%
15
Death in
few minute
after accident
Death within 4 Hrs.
after arrive Hospital
Million / year
1.5
Death because of Waiting for rescue team
Cause of Death

8. Seriously Injured from Road Accident
Death from Road Accident
50
million / year
1.5
million / year
source : worldometers(2012)
Cause of Death

9. Task
without ilertu
with ilertu
Accident Location
5 minutes
10 Sec
Dispatching
5 minutes
10 Sec
Arrive accident location
15 minutes(base on traffic)
8 Mins(base on traffic)
Reduce TIME
to
ARRIVE
Get More TIME
for
RESCUE
In EMERGENCYsituation time is LIFE

10. Testimonial
https://www.youtube.com/watch?v=V6v_UeZIfCU
TV Ads Bangkok Insurance
@2claim solutions

11. https://www.youtube.com/watch?v=npBlcOYgSwA
Bangkok Emergency Services (BES)
@2er Solutions

13. FAIL& FINISH
GOAL
Welcome to
Tech Start up

14. FAIL& FINISH
TEAM WORK

15. FAIL& FINISH
PRODUCT
DIFFERENCIATE
INTELLECTUAL PROPERTY

16. FAIL& FINISH
Venture Capital

17. FAIL& FINISH
BRANDS &
WELL KNOWN

18. FAIL& FINISH
MARKETING
CROSSING
THE CHASM

19. FAIL& FINISH
PARTNER & NETWORKING
to
difference BUSINESS

20. RESTART UP
2014

22. 9 Rules of Innovation
Mo Gawdat
Vice President
Google Business Innovation

23. Rule #1 START WITH VISION
Vision must be shared with the team
Gawdat'sexample was Google's: "To organize the world's information and make it universally accessible and useful."

24. Rule #2 HIRE THE BEST
The "best" employees are whoever are "the best at the mission,“
SLOW hire : fire FAST

25. Rule #3 IDEAS COMES FROM EVERYWHERE
When you come up against someone or an idea that you don't like or find odd, ask "Why?" You never know where it might lead you.

26. Rule #4 SHARE !!!
No Information is unless
Information is better Shared than Hidden ..
"Sometimes the truth hurts," Gawdatacknowledged, "but it's important to share it." At Google, information is thought to be better shared than hidden. Projects in development are shared across the company, and anyone can comment on them.

27. Rule #5MORPH IDEAS
Don't make the mistake of letting an idea stop at step one: let it shift. Google developed three social networking platforms before arriving at Google+.

28. Rule #6 SPEED MATTERS
Fast is better than slow.

29. Rule #7 DATA NOT HYPE !!
Solid data drive all decisions
At Google, Gawdatsaid, "every claim is backed up by data." Solid data drives all decisions.

30. Rule #8 USER COMES FIRST !!
(And second, and third, and fourth...) Focus on what the customer wants, and then put resources toward addressing that.

31. Rule #9 FREEDOM TO INNOVATION !!
Many Cool Innovations Come From The 20% time
At Google, employees are encouraged to use 20 percent of their work time on any project of their choosing that's approved by their manager. "If [a Google employee] says they want to use that time to make a better car, then that's O.K.," said Gawdat. "No one is allowed to say, 'That is not what we do.'"

32. Gawdatshowed Apple's classicThink Different ad, which ends by saying that "the people who are crazy enough to think they can change the world are the ones who do."
"At most organizations," said Gawdat, "it is the few crazy people that are the ones that drive it forward ... If people are passionate about something, then you should allow them to move forward."

34. ALEXANDER JARVIS
Operating Partner
Jungle Ventures

35. 23AWARDs + 3million Baht.
BIGGEST Market Share (Insurance 50%, Hospital 20%, Water Meter Reading 25%)
Re Start Up and Raised Funds

36. ilertu
garage
call center
Inhouse
Adjustor
Outsource
Adjustor
Legacy
System
Cloud
System

37. WHAT’s “ilertu”
https://www.youtube.com/watch?v=ue3kF85ACyU
ilertu1stThailand Mobile Application

38. https://www.youtube.com/watch?v=TZYidg8mCFY
Claim Di Mobile Application

40. 2013
23 Awards

41. WE ARE 500’s FAMILY

43. CREATIVITY
doing something NEW

44. INNOVATION
doing something DIFFERENTLY

45. Our world of scarcity needs
BOTH

46. THANK YOU
Kittinan Anuphan
CEO & Founder
kittinan@anywheretogo.com
+66838992987
Facebook : Jack.Arunsawad
Twitter : JArunsawad
Line : arunsawaddotcom
Anywhere to go co., ltd.
Thailand