Product Promotion Strategy by Arun Tyagi, GM, Marketing, IndiaMART.com at IILM, 23 July 2010.

1. Product Promotion What. Why. How. ARUN TYAGI General Manager – Marketing IndiaMART.com IILM, Greater Noida, 23 July 2010

2. Why do we buy the television we watch, the cars we drive, and even the toothpaste we use? Answer is PRODUCT PROMOTION

5. Communication Benefits Pain Areas/ Needs Aspirations Map That is Product Target Audience

9. Key Elements of Product Promotion Advertising Direct Marketing Public Relations Display Merchandising Sales Promotion

10. Newspapers TV Channels Social Media Online PR Sites Direct Mailers Events Out-of-home Media Internet Radio Weigh Your Options of Promotion Vehicles… I’l go wherever my target audience goes....medium is secondary

11. Public Relations Product Promotion Process