36 Market Analysis 1. What do you know about your target market? Who are your potential customers? Where are they located? How large is your target market? What are the needs and wants of your target market? What criteria do they use in making their buying decisions? Use commerce site The description of your target market should be very specific. Are your potential customers individual consumers, businesses or both? If your target market is consumers, what is their demographic profile: gender, age range, income range, education, etc? If your target market is businesses, what type are they – retail, manufacturing, construction, etc.? Where are they located? What size are they in terms of employees? Be realistic in estimating your geographic market area and the number of potential customers. If you own a neighborhood convenience store, for example, you will attract customers from a limited geographic area. However, if you operate a specialty furniture store, you will draw customers from a much larger geographic area. Businesses that have an Internet presence have the potential for vast geographic coverage. If your target market is individuals, demographic data from the U.S. Census can help you in estimating the number of potential customers in your geographic market area. Consult www.census.gov. The most critical step is to understand your customer’s needs and to meet those more effectively than the competition. Constantly focus on the customer and what he/she needs and wants to buy, not what products or services you need or want to sell. You must put your personal preferences aside! Examples of customer needs that you might serve include convenience, education, recreation, safety and concern about personal health or appearance. Businesses that meet the customer need for convenience, for example – very popular in our hectic world – include fast food restaurants, drive-through car washes, errand services and same-day photo processing or dry cleaning services. Customer needs and wants are related but not synonymous. The wants are the customer’s personal desires for satisfying their needs. For example, all adults have a need for recreation, but if three individuals each had $20 to meet their need… 37 One may want to go out to dinner. One may want to go to a movie. One may want to go shopping. Also, you must determine what criteria are important to your target market in making buying decisions. Specifically ask potential customers when you do your market research; don’t make assumptions! A common mistake is to assume that price is the key factor used by potential customers in making buying decisions, but this is often not true. For example, when shopping for specialty services, such as child care or auto repair, customers are typically more concerned about reputation, quality and reliability. In general, learn as much as you can ab ...

1. 36
Market Analysis
1. What do you know about your target market?
Who are your potential customers?
Where are they located?
How large is your target market?
What are the needs and wants of your target market?
What criteria do they use in making their buying decisions? Use
commerce site
The description of your target market should be very specific.
Are your potential
customers individual consumers, businesses or both? If your
target market is
consumers, what is their demographic profile: gender, age
range, income range,
education, etc? If your target market is businesses, what type

2. are they – retail,
manufacturing, construction, etc.? Where are they located?
What size are they in
terms of employees?
Be realistic in estimating your geographic market area and the
number of potential
customers. If you own a neighborhood convenience store, for
example, you will
attract customers from a limited geographic area. However, if
you operate a
specialty furniture store, you will draw customers from a much
larger geographic
area. Businesses that have an Internet presence have the
potential for vast
geographic coverage.
If your target market is individuals, demographic data from the
U.S. Census can
help you in estimating the number of potential customers in
your geographic
market area. Consult www.census.gov.
The most critical step is to understand your customer’s needs

3. and to meet those
more effectively than the competition. Constantly focus on the
customer and what
he/she needs and wants to buy, not what products or services
you need or want to
sell. You must put your personal preferences aside!
Examples of customer needs that you might serve include
convenience, education,
recreation, safety and concern about personal health or
appearance. Businesses
that meet the customer need for convenience, for example –
very popular in our
hectic world – include fast food restaurants, drive-through car
washes, errand
services and same-day photo processing or dry cleaning
services.
Customer needs and wants are related but not synonymous. The
wants are the
customer’s personal desires for satisfying their needs. For
example, all adults
have a need for recreation, but if three individuals each had $20
to meet their

4. need…
37
One may want to go out to dinner.
One may want to go to a movie.
One may want to go shopping.
Also, you must determine what criteria are important to your
target market in
making buying decisions. Specifically ask potential customers
when you do your
market research; don’t make assumptions!
A common mistake is to assume that price is the key factor used
by potential
customers in making buying decisions, but this is often not true.
For example,
when shopping for specialty services, such as child care or auto
repair, customers
are typically more concerned about reputation, quality and
reliability.

5. In general, learn as much as you can about your target market.
The better you
understand your potential customers, the better your chances of
success in
meeting their needs more effectively than your competition.
2. What do you know about your competition?
Who are they?
Where are they?
What products/services do they offer?
How are their products/services priced?
What are their strengths and weaknesses?
How do they promote their businesses?
In identifying your competition, keep in mind two key points:
Your competition may be located outside your geographic
market area.
For example, a women’s clothing business competes with
similar local businesses
plus Internet businesses, mail order companies and out-of-town

6. factory outlets.
Your competition is any business that serves the same customer
need for the
same target market.
For example, a miniature golf course competes with other
courses plus other
businesses that serve the customer need for recreation for adults
and children in
the same geographic market area. Therefore, competition may
include movie
theaters, bowling alleys, roller skating rinks, etc.
The competition’s strengths and weaknesses are also known as
competitive
advantages and competitive disadvantages. A competitive
advantage is any
characteristic of the product or service that makes it more
appealing to potential
customers than what the competition is offering. Conversely, a
competitive
38

7. disadvantage is a characteristic that makes the product or
service less appealing.
Realistically, every business has both competitive advantages
and disadvantages –
including yours!
Examples of competitive advantages include quality, variety,
uniqueness,
convenience, performance and price. Examples of competitive
disadvantages
include lack of name recognition, poor location and limited
distribution.
Again, learn as much as possible about your competition to
improve your chances
of success. Review the suggestions for researching your
potential competitors on
page 33.
3. Unmet Customer need: In your line of business in your
geographic market
area?
Your goal is to find an unsatisfied customer need in your line of
business in the

8. geographic area that you want to serve. This is called a market
niche.
If you discover that the customer need is being adequately met
by the existing
competition, you can consider a different line of business and/or
a different
location, or you may decide against self-employment.
4. Competitive Advantage: What will make your business
successful?
Based on what you know about your target market and the
competition, you
choose a position in the competitive environment. This
decision-making process
is called positioning.
To attract customers, you must offer them a reason to choose
your business to
meet their needs. This reason is called your competitive
advantage. Be aware that
you may have more than one competitive advantage. For
example, you might

9. position your business to attract customers based on both your
convenient
location and unique services.
EXAMPLE:
Glenna Brownell is interested in starting a retail store that
offers used household
goods, such as furniture, dinnerware and accessories. Based on
research, Glenna
determines that quality and price are key factors used by her
target market in
making their buying decisions. She researches the competition
and learns that
there are six antique stores in her geographic market area that
offer high-quality
used merchandise at high-end prices. Also, she finds three
competitors – thrift
stores, flea markets and garage sales – that offer low-quality,
low-priced goods.
39

10. Based on what she knows about her target market and
competition, Glenna
positions her business to meet the customer need for medium-
quality, medium-
priced merchandise. This is her market niche, or unique place in
the competitive
environment. Therefore, her competitive advantages are her
niche strategy plus
the location she chooses near the successful antique stores that
are investing time,
effort and money to attract her target market.
Try to avoid these common errors in positioning your business:
• Not choosing a competitive advantage at all
• Don’t assume If I build it, they will come. You must provide
motivation by
offering your potential customers an appealing competitive
advantage.
• Basing your decisions about your competitive advantages on
assumptions about
your target market and competition rather than solid research
• Not being honest and realistic about the competitive

11. advantages and
disadvantages of your own business
• Choosing an inappropriate competitive advantage
Your decision should be based on two considerations: (1) what
competitive
advantages are important to your potential customers and (2)
what competitive
advantages are being offered by your competitors. Look for a
gap or niche.
• Failing to aggressively and consistently promote your
competitive advantages to
your potential customers in all of your marketing messages –
business card,
brochures, website, ads, etc.
Weekly Summary
Write a 350- to 700-word summary about what you have learned
this week. Ask yourself the following questions:
•What ideas, readings, discussions, or activities stood out to you
and why?: Accountability
•What had the greatest effect on you?: Strategy vs Tactics"
•What were you surprised about? : Ethics and privacy in
marketing"

12. •What can you use in your daily life? : Getting Around"
Weekly Team Review
Review the objectives from Week Five and discuss additional
insights and questions that may have arisen.
Write a 750- to 1,050-word summary of your discussion.
Here are the Objectives of the week:
Explain the sales process and how it is utilized.
5.2 Analyze the role of ethics and patient privacy in health care
marketing.
5.3 Evaluate distribution strategies.
Proposal Items
Typical Proposal Items:
1. Title page
2. Table of contents
3. Executive Summary (page numbering starts here)
4. Introduction
5. Market Analysis (what is the need for your program or
product; includes your research)
6. Mission Statement and/or Objectives (what you hope to
achieve)
7. Implementation (how you will execute what you are
proposing)
8. Benefits (to company or audience)
9. Evaluation (how you will determine success)
10. Budget
11. References
12. Appendices
APA Outline format
For example, Apple Computer’s 2017 mission statement is:
“Apple designs Macs, the best personal computers in the world,
along with OS X, iLife, iWork and professional software. Apple
leads the digital music revolution with its iPods and iTunes
online store. Apple has reinvented the mobile phone with its

13. revolutionary iPhone and App store, and is defining the future
of mobile media and computing devices with iPad.”
Do not mimic the objectives above.
CA WINE TRADING CO.
CA WINE TRADING CO.
10
Business Proposal: CA Wine Trading Co.
Proposal by:
Name
Class
InstructorTable of Contents
0Table of Contents
0Executive Summary
1Introduction
2Needs Statement
4Goals and Objectives
5Implementation
6Budget
7Evaluation
8References
10Appendices
10Appendix A
11Appendix B
Executive Summary

14. An evaluation of the Chinese market illustrates an explosive
demand for imported wine. The expansion of the wine markets
entails a growing middle class who are willing to spend their
income on imported products (Reuters, 2017) (Introduction).
The crackdown on corrupt individuals has shifted the
consumption of the upper class and government officials from
premium products to avoid lifestyle exposure to the government
(Lockett, 2016). The sporadic expansion wine market China
illustrates support for growth and sustainability of entrant
firms. Therefore, the establishment of CA Wine Trading Co.
seeks to avail cheap wines from California to the Chinese
consumers in cities and major towns. It will capitalize on low
pricing, the expanding middle-class, the absence of adequate
quality wine, and familiarity of the Chinese consumers with
American wines (Benefits). As a result, the establishment and
management of CA Wine Trading Co. will require $2.5 to begin
operations with a warehouse in California, and agents and
distribution centers in Chinese cities and towns (Budget).
Introduction
An evaluation of the Chinese market illustrates an explosive
demand for imported wine. The expansion of the wine markets
emanates from the growing middle class who are willing to
spend their income on imported products (Reuters, 2017).
Besides, the local production is insufficient to meet the local
demand. It fosters the importation of wine to supplement its
burging consumption in the country. The crackdown on corrupt
individuals has shifted the consumption of the upper class and
government officials from premium products to avoid lifestyle
exposure to the government (Lockett, 2016). It means that the
averaged priced from foreign countries have to increase to meet
the demand previously occupied by the premium products.
Therefore, the establishment of CA Wine Trading Co. seeks to
avail cheap wines from California to the Chinese consumers in
cities and major towns. It will ensure the middle and upper
classes have products that can afford regularly without

15. excessive strain on their budgets.
Needs Statement
Reuters (2017) reported that the Chinese wine market is
growing exponentially. The 40% annual market expansion will
make China the second largest wine consumer in the world by
2020. Reuters (2017) further indicates that the volume
consumed will increase with the expanding middle class in the
country. The active purchasing of wine will increase due to
extensive crackdown on corruption that inhibits the provision of
business gifts (Lockett, 2016). It will reduce smuggling of wine
into the country while requiring the government officials to
purchase the product after the termination of the insincere
rewarding practice. As a result, the wine production and import
will rise to meet the new demand from surging middle class and
government officials leading to the entrance of new firms in the
market.
Radic (2017) opines that the Chinese are consumers of wine as
opposed to the previous propositions that they cordon any form
of alcoholism. He indicates that the millionaires in China are
beaucoup who are willing to spend more than $300 on a wine
bottle. Meanwhile, the liberalization of the economy makes it
appear like it is emerging from the doldrums. As a result, the
Chinese wine uptake behaviors illustrate an upswing with rising
per capita consumption. For instance, in cities such as Shanghai
and Beijing, the residents are accustomed to holding parties in
their homes where they serve wine. It means that the
availability of cheap wines in the market will increase their
consumption while making the parties more frequent.
Moreover, the myth describing China as a patriarchal society is
winding out with the rise of independent and working-class
women who perceive sparkling wines as part of their lifestyle.
The establishment of a new wine importer in the country will

16. not strive to introduce new product in the market, but will focus
on changing the consumer taste to incline towards California
brands. The consumption of the product by all genders and
adults across all age sets will ease marketing design. In this
view, wine business across China is a booming enterprise that is
supporting the sustainability of existing and entrant firms
particularly those venturing in previously neglected markets.
According to Rieger (2015), the imported wine in China from
2003 to 2013 grew by more than 600% where liter consumed per
year rose from 600,000 to 31 million. CA Wine Trading Co will
deliver additional liters of wine to the market to cater for the
increasing demand while supplementing the local production.
The figures indicate that the annual growth rate for importation
averaged at 60%. Although the growth in 2014 and 2015
fluctuated due to government policies, Handley (2017) indicated
that China recorded a 15% increase in the importation of 638
million liters of wine valued at $2.4 billion. It illustrates that
there is an adequate market to support the establishment and
growth of CA Wine Trading Co in China.
Verot (2017) attributes the expansion of the market for foreign
wines to 1% annual decline of local production. It is evident
that consumers are shifting from the traditional Chinese alcohol
baijiu to the uptake of imported wines, such as Gallo Family
Vineyards from the United States, Lafite from France and
Suntory Yamazaki from Japan (Verot, 2017c). Therefore, the
local wineries dominate 70% market share, but the increasing
availability of imported products is diluting the control. Thus,
the consumers are increasingly purchasing their favorite
imported brands from free markets that are supported by the
surging online sales in the cities and major towns. It seeks to
compensate the declining production of the commodity in the
country. CA Wine Trading Co will avail imported wines to the
local market to enable customer access them with greater ease.

17. The company will be bridging the gap in the supply chain.
Reuters (2017) acknowledges that China will have to import
94.5 million nine-liter cases by 2020 to meet the local demand.
The 80% expansion of imports will require the formulation of
new firms in the business. In this view, the establishment of CA
Wine Trading Co. to export wine from California will provide
the Chinese consumers with quality products throughout the
year. It will further assist in meeting the local demand for the
American wine. Therefore, market factors in China support the
establishment, growth, and sustainability of CA Wine Trading
Co. to meet the expectations of upper and the developing
working classes.
Goals and Objectives
CA Wine Trading Co. aims at supplying China with cheap wines
from California to ensure the consumers can afford the product
consistently. The company will establish a warehouse in
California and institute contracts and partnership with wine
distributors in the main towns of China on the stocking of the
California brands. CA Wine Trading Co. also aims at reducing
the customer response time through air transportation of the
product.
CA Wine Trading Co. will attain objective by striving:
1. To become the preferred distributor of quality wines from
California through the establishment of distribution centers
around China.
2. To avail the cheapest wines in the market for consistent
affordability to the middle class.
3. To guarantee quality imported wine through the year.
4. To cooperate with local distributors in China who stock and

18. ensure supply is consistent.
5. To ensure all secondary cities in China have distribution
centers and agents for accessibility by the middle-class income
earners who are distributed throughout the country.
Implementation
The company has to follow business establishment procedures
in California to gain appropriate licenses and permits to conduct
the operations legally.
Meanwhile, the business will countercheck its name to ensure it
does not have similarities existing firms. It will further pay $10
to the California Secretary of State to have the name preserved
for the next 60 days pending incorporation. It will file Articles
of Organization for its registration through the presentation of
the business name, purpose, and physical location to the
Secretary of State at Sacramento. CA Wine Trading Co. will
also be securing premises, branding, and furnishing it ready to
begin operation. Before the completion of preparing the facility,
several employees and supervisors will be hired to coordinate
functions and ensure the design meets expected qualities.
The incorporation of CA Wine Trading Co. by the end of
October 2017 will facilitate the appointment of a registered
agent who assumes all the legal issues on behalf of the business.
The shareholders will design and present operating agreement
before beginning to train employees and orienting them to the
organizational culture. In the meantime, some supervisors and
marketers will travel to China and identify distribution centers
and agents in major towns around the country. The will provide
the traders with catalogs, contacts, and company website where
they can consult through chats at any time of the day. On
December 2017, the company will file a Statement of
Information with the state to affirm its legal status and
compliance.

19. On November 2017, CA Wine Trading Co. will pursue different
compliances to promote safe and friendly working environment.
The business will acquire a healthy and safety policy to cover
employees when in the premises. It will further procure a beer
and wine wholesaler and Industrial Alcohol Dealer permit to
promote compliance with federal regulations.
Budget
The total costs of setting up CA Wine Trading Co. will be $2.5
million. The investors will raise capital from their saving and
loans whereby individuals will have shares that are equivalent
to their capital contribution. The capital contribution will fund
the acquisition of machinery, procurement of assets, and
business operations for the first one year. Table one presents the
utilization of $2.5 million in the firm’s operations and
functions. Meanwhile, the company will be registered a
corporation to protect the corporate interests and values from
shareholders’ manipulation. In the event of expansion, CA Wine
Trading Co. will seek additional investment from the
shareholders, or they concur to incorporate new partners
through mergers and purchases of shares.
Table 1: Deployment of shares in CA Wine Trading Co.
Item or Function
Amount Allocated in US dollars
Legal and Ethical Compliance
$8,300
Premises Lease
$240,000
Branding and Machinery Installation
$76,000
Handling Machinery
$117,000
Office Equipment and Stationaries
$59,000

20. Website, Management System, and Maintenance
$30,700
Salaries and Wages
$170,000
Agency and Distributor Recruitment
$60,000
Initial Procurement and Flight Charges
$1,230,000
Overhead (Utility bills)
$9,000
Total
$2,500,000
Benefits
The establishment of CA Wine Trading Co. will benefit a large
number of wine consumers who are not residing in the major
cities. The firm will distribute products of lower prices but
higher quality to ensure the middle-class population that could
not afford premium wine regularly have an alternative.
The majority of wines in China is prepared from immature
fruits, making them low quality (Verot, 2017). Therefore, the
emergence of CA Wine Trading Co. in the market will provide
an opportunity for the Chinese to enjoy high-quality wines from
California. As a result, the firm will promote California exports
leading to an expanded market for local products. The
manufacturers, distributors, and vine growers will enjoy higher
returns from the expanded and assured market abroad. The
establishment will further enable the state to generate foreign
income in addition to direct and indirect employment.
Therefore, the formulation of CA Wine Trading Co. in
California will provide its economy with diverse benefits.
Evaluation
CA Wine Trading Co. will have several approaches to assess its
performance in the market. First, it will conduct consumer
surveys in China, requiring the distributors to provide the
performance overview of its products. Appendix A presents the

21. questionnaire that will frequently be presented to the
distributors. The firm will analyze them to determine
consumers’ preference while evaluating how its product match
the expectations. Second, the company will conduct a
performance evaluation for the employees to ensure they are
providing the required results in their execution of the job
specification. The performance evaluation will be regular at
specified intervals to ensure the workforce is consistently
productive. Finally, the business will have targets to compare
its achievement with expectation at each time instance as
illustrated in Appendix B. It will enable the firm to determine
whether market plans are propelling towards the attainment of
the objectives.
References
EU SME Centre. (2011). Wine market in China. EU SME
Centre.
Handley, H. (2017, March 21). Changing tastes: China’s
imported wine industry. China Briefing. Retrieved from
http://www.china-briefing.com/news/2017/03/21/chinas-wine-
industry.html
Lockett, H. (2016, October 9). China anti-corruption campaign
backfires. Financial Times. Retrieved from
https://www.ft.com/content/02f712b4-8ab8-11e6-8aa5-
f79f5696c731
Radic, R. (2017, April 2). China’s wine market is growing.
Huffington Post. Retrieved from
http://www.huffingtonpost.com/entry/chinas-wine-market-is-
growing_us_58965452e4b061551b3dff72
Reuters. (2016, December 28). China: Anti-corruption efforts
working, No Letup in 2017. VOA News. Retrieved from
https://www.voanews.com/a/china-anticorruption-
campaign/3655166.html
Reuters. (2017, April 27). China set to become world's second-
biggest wine market-IWSR. CNBC. Retrieved from
https://www.cnbc.com/2017/04/27/reuters-america-china-set-to-

22. become-worlds-second-biggest-wine-market-iwsr.html
Rieger, T. (2015). Challenges and opportunities in China's wine
market.Wines & Vines. Retrieved from
https://www.winesandvines.com/features/article/143862/Challen
ges-and-Opportunities-in-Chinas-Wine-Market
Verot, O. (2017c, July 16). September 9th, it is the wine festival
in China! Zhongguo Wine. Retrieved from
http://www.zhongguo-wine.com/2017/07/16/september-9th-it-is-
the-wine-festival-in-china/
Verot, O. (2017, July 18). The imported wine market in China
reaches 2 billion dollars. Zhongguo Wine. Retrieved from
http://www.zhongguo-wine.com/2017/07/18/the-imported-wine-
market-in-china-reaches-2-billion-dollars/
Verot, O. (2017b, May 11). Imported wine: 40% market shares
in China. Zhongguo Wine. Retrieved from
http://www.zhongguo-wine.com/2017/05/11/imported-wine-40-
market-shares-in-china/Appendices
Appendix A
Questionnaire
1. Are the orders delivered in time and the right quantities?
(please tick one answer)
O Yes
O No
2. Are the customers happy with the quality of wines? (please
tick one answer)
O Yes
O No

23. 3. Do the wines from CA Wine Trading Co provide adequate
profits?
O Yes
O No
4. Are you willing to continue marketing and distributing our
products?
O Yes
O No
5. Which brands are doing well in the market? (List at least
three)
a. _________________
b. _________________
c. _________________
d. _________________
e. _________________
6. Provide Suggestion on how to improve customer relation.
Appendix B
Milestones
Activity
Oct ’17
Nov ‘17
Dec ‘17

24. Jan ‘18
Feb ‘18
Mar ‘18
Apr ‘18
May ‘18
Jun ‘18
Check for name availability
Reserve the name
File for Articles of Organization

25. Acquire Premises
Hire Employee
Procure machinery
Brannd premise & install machines

26. Full Registration
Promote business & work ethics
Staff training & Placement
Begin Operations

27. Acquire Addional staff
Achieve $100,000 sales
Export wines beyond in towns

28. Logo Business name
Address/phone
Fax
URL
TO: Dr. Lorenzo F. Garcia
College of Business
FROM: Your name with title single spaced below
Original Copy has your initials in pen to the left of your first
name
DATE: August 18, 2016
SUBJECT: Your Specific Assignment
As with all writing, use Times New Roman 12pt font. Be
professional in your writing of this
assignment. Explain two or more aspects of the chapter that you
implemented and use
examples. One page; two or three paragraphs single spaced. See
the below example.
“Chapter 12 suggests using capitalization for specific places.
For example, in my study plan I
state that using the J. Paul Leonard Library at San Francisco
State University will be one way to
execute my study plan.”

29. Please begin with a description of your assignment. Follow the
description with the two or
more examples of how you used the text information from the
chapter as it applies to your
writing assignment. Conclude with a brief paragraph on how the
assignment will aid you in the
future. Below is another memo resource to assist you.
https://owl.english.purdue.edu/owl/resource/590/04/
Conclude your memo with your information; example below.
A closing comment but not as you would in a regular email.
LFG
Your initials capitalized
cc: Chris Alphabet, Vice President
Human Resources Personnel
Only if the memo is copied to another person and office
Electric cars service company

30. Business Proposal: Electric cars and Hybrid cars service
company
Proposal by:
Jingbin Chen
BUS 300 GWAR
Dr. Lawrence Garcia
College of Business Spring 2018
Table of Contents
Table of Contents0
Executive Summary0
Introduction1
Needs Statement2
Goals and Objectives4
Implementation5
Budget6
Evaluation7
References8
Appendices10
Appendix A10
Appendix B11
Executive Summary
An electric car is an automobile that is propelled by one or
more electric motors, using energy stored in rechargeable
batteries. The first practical electric cars were produced in the

31. 1880s Electric cars were popular in the late 19th century and
early 20th century, until advances in internal combustion
engines, electric starters in particular, and mass production of
cheaper gasoline vehicles led to a decline in the use of electric
drive vehicles. In 1897, electric cars found their first
commercial use in the USA. New York City taxis were electric,
and they were manufactured by the Philadelphian Electric
Carriage and Wagon company. During the 20th century, the
main manufacturers of electric vehicles in the US were Anthony
Electric, Baker, Columbia, Anderson, Edison, Riker, Milburn
and others. Unlike gasoline-powered vehicles, the electric ones
were quieter and did not require gear changes.
Introduction
There are more and more electric cars showing on the street and
a lot of people try to use the electric car for their life. First,
electric cars are environmental that can make the environment
keep less pollution. It can also save more money for the gas.
This proposal is showing that the company service for the
electric cars and the hybrid cars. Changing the battery for the
cars and building the power charging station for the electric
cars.Needs Statement
Electric cars are a variety of electric vehicle (EV). The term
"electric vehicle" refers to any vehicle that uses electric motors
for propulsion, while "electric car" generally refers to highway-
capable automobilespowered by electricity. Low-speed electric
vehicles, classified as neighborhood electric vehicles (NEVs) in
the United States,[11] and as electric motorised quadricycles in
Europe,[12] are plug-in electric-powered microcars or city
cars with limitations in terms of weight, power and maximum
speed that are allowed to travel on public roads and city streets
up to a certain posted speed limit, which varies by country.
Goals and Objectives
Recharging can take up to an hour, however this amount of time
is being reduced as the technology improves. A major limiting
factor is that currently (2017) there is inadequate recharging
infrastructure for long routes, though many owners use home

32. charging stations instead of commercial infrastructure. Battery
cost limits range and increases purchase cost over IC vehicles,
but battery costs are decreasing. Drivers can also sometimes
suffer from range anxiety – the fear that the batteries will be
depleted before reaching their destination.[4][5] – though, in
2018, ranges over 100 miles (160 km) are typical of new
models; and some makers (Tesla; General Motors) offer models
with real-world ranges well over 200 miles (300 km), which is
comparable to the range of a gasoline-fueled car.
Implementation
Budget
Benefits
Evaluation
References
https://en.wikipedia.org/wiki/Tesla,_Inc. Tesla
https://en.wikipedia.org/wiki/Electric_car Electric cars
REVISED
Bloom’s
Taxonomy
Action
Verbs

33. Definitions
I.
Remembering
II.
Understanding
III.
Applying
IV.
Analyzing
V.
Evaluating
VI.
Creating
Bloom’s
Definition
Exhibit
memory
of
previously
learned
material
by
recalling
facts,

34. terms,
basic
concepts,
and
answers.
Demonstrate
understanding
of
facts
and
ideas
by
organizing,
comparing,
translating,
interpreting,
giving
descriptions,
and
stating
main
ideas.

35. Solve
problems
to
new
situations
by
applying
acquired
knowledge,
facts,
techniques
and
rules
in
a
different
way.
Examine
and
break
information
into
parts
by

36. identifying
motives
or
causes.
Make
inferences
and
find
evidence
to
support
generalizations.
Present
and
defend
opinions
by
making
judgments
about
information,
validity
of

37. ideas,
or
quality
of
work
based
on
a
set
of
criteria.
Compile
information
together
in
a
different
way
by
combining
elements
in
a

38. new
pattern
or
proposing
alternative
solutions.
Verbs
•
Choose
•
Define
•
Find
•
How
•
Label
•
List
•
Match
•
Name

39. •
Omit
•
Recall
•
Relate
•
Select
•
Show
•
Spell
•
Tell
•
What
•
When
•
Where
•
Which
•
Who

40. •
Why
•
Classify
•
Compare
•
Contrast
•
Demonstrate
•
Explain
•
Extend
•
Illustrate
•
Infer
•
Interpret
•
Outline
•
Relate

41. •
Rephrase
•
Show
•
Summarize
•
Translate
•
Apply
•
Build
•
Choose
•
Construct
•
Develop
•
Experiment
with
•
Identify

42. •
Interview
•
Make
use
of
•
Model
•
Organize
•
Plan
•
Select
•
Solve
•
Utilize
•
Analyze
•
Assume
•

43. Categorize
•
Classify
•
Compare
•
Conclusion
•
Contrast
•
Discover
•
Dissect
•
Distinguish
•
Divide
•
Examine
•
Function
•
Inference
•

44. Inspect
•
List
•
Motive
•
Relationships
•
Simplify
•
Survey
•
Take
part
in
•
Test
for
•
Theme
•
Agree
•
Appraise

45. •
Assess
•
Award
•
Choose
•
Compare
•
Conclude
•
Criteria
•
Criticize
•
Decide
•
Deduct
•
Defend
•
Determine
•
Disprove

46. •
Estimate
•
Evaluate
•
Explain
•
Importance
•
Influence
•
Interpret
•
Judge
•
Justify
•
Mark
•
Measure
•
Opinion
•
Perceive

47. •
Prioritize
•
Prove
•
Rate
•
Recommend
•
Rule
on
•
Select
•
Support
•
Value
•
Adapt
•
Build
•
Change

48. •
Choose
•
Combine
•
Compile
•
Compose
•
Construct
•
Create
•
Delete
•
Design
•
Develop
•
Discuss
•
Elaborate
•
Estimate

49. •
Formulate
•
Happen
•
Imagine
•
Improve
•
Invent
•
Make
up
•
Maximize
•
Minimize
•
Modify
•
Original
•
Originate
•
Plan

50. •
Predict
•
Propose
•
Solution
•
Solve
•
Suppose
•
Test
•
Theory
•

51. Maximize
•
Minimize
Anderson,
L.
W.,
&
Krathwohl,
D.
R.
(2001).
A
taxonomy
for
learning,
teaching,
and
assessing,
Abridged
Edition.
Boston,

52. MA:
Allyn
and
Bacon.