2.  Before getting into SEO topics, I will share few
information that are related to Computer or IT jobs.
 There are several Computer and IT jobs available to
work. It is every individual interest to fix their career
on 1 or more computer jobs.
 I have listed the major Computer jobs that are available to
work by completing Diploma / Arts / Engineering graduation.
Lets get started…….

3. 1. 3D Animation or Graphic design
2. Hardware Chiplevel
3. Networking
4. Programmer or Software developer
5. Software Testing
6. Quality Assurance (QA), System analyst or Tester
7. Computer Troubleshooting, Repair, Fix, Assembling etc
8. Computer Sales
9. Technical Support (Technician or Help Desk)
10. Technical Writing
Some computer related
courses…..

4. Why SEO…..?
What is SEO?
Need of SEO?
Why should we get trained in SEO?
Why is it different from other courses?
SEO in industries?
Scope of SEO?

5. Agenda
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization

6. SEO, What is?

7. Development and SEO….

8. What is SEO?
 SEO = Search Engine Optimization
 Refers to the process of “optimizing” both the on-page and
off-page ranking factors in order to achieve high search
engine rankings for targeted search terms.
 Refers to the “industry” that has been created regarding
using keyword searching a means of increasing relevant
traffic to a website.
 A simple definition of search engine optimisation in 2015
is that it is a technical and creative process to improve the
visibility of a website in search engines, with the aim of
driving more potential customers to it.

9.  Whenever you enter a query in a search engine and hit 'enter' you
get a list of web results that contain that query term. Users
normally tend to visit websites that are at the top of this list as
they perceive those to be more relevant to the query. If you have
ever wondered why some of these websites rank better than the
others then you must know that it is because of a powerful web
marketing technique called Search Engine Optimization (SEO).
 SEO is a technique which helps search engines find and rank your
site higher than the millions of other sites in response to a search
query. SEO thus helps you get traffic from search engines.
 We use SEO algorithms to rank any web page. Without Seo a
website lose his presence or existence in search engine. SEO
helps you to sustain your site rank superior and better than
competitors.

11. about Offline V/s Online
Offline, bustling crowds pass by your
place of business. Some of the passerby
traffic notices you and walks in.
"Location, Location, Location"
Online, people search for information.
Millions of people. Each searches alone.
"Information, information, information"
Need of SEO………

12. Need of SEO ?
Why Search Engine Marketing is so
important ?
 85% of all traffic on the internet is referred from a search
engine
 90% of all users don’t look past the first 30 results (most only
view top 10)
 Many websites aren’t even indexed, most are poorly optimized
and get very little traffic from the search engines
 Cost-effective advertising
 Clear and measurable ROI (Return on Investment)
 Operates under this assumption:
 More (relevant) traffic + Good Conv. Rate = More Sales/Leads

13. Why is internet marketing
important?
 Drive high quality customers to their website
 Increase sales leads from customers looking for their
products and services
 Build their brand online by communicating marketing
messages to their target audience
 Increase their profile against their competitors
 Target a global audience via international search engines
 Be accountable with ROI tracking (SEM)

14. What is Search
Engine?
 It is a program that identifies and searches information on World
Wide Web (WWW). This process is done by crawling links from
page to page.
 Crawling occurs for Text, Images, Videos, Presentations etc. It keeps
tracking all these information in Search Engine Index.
 Search Engines write formulas and programs to show the better results
for Internet Visitors. These better results are filtered by Search Engine
Algorithms to show relevant information for Internet Users.
 Search Engine results are displayed in different devices like Computers,
Mobile, Tablet and other electronic devices. Therefore a website or blog
must be supporting all the devices to get more traffic to their website.
Because, we do not know how our website visitors visit our website.

15. Examples popular Search Engines
 Google
 Bing
 Yahoo
 MSN
 AOL
 Altavista
 Infoseek
 Lycos
 Excite

18. Global Search Engine Choices……….

20. How Do Search Engines Work?
 Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites
already in their database
 Search engines indexes the content (text, code) in these
documents by adding it to their databases and then periodically
updates this content
 Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-
time)
 Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking
factors

21. Working of Search Engine…..

22. SEO in industrial level……
 Domain name strategies
- domain names are traffic magnets
> 63 million domain names registered
> 6.7 million domain names registered 1st quar
2015
- choose a domain name that will increase your search
engine ranking. How?
- simple, short, no hyphens, no numbers
- use keywords, common words, advertising terms,
product names
- choose a keyword that is important for your business

23. Domain Registered…..

24. 100+ Billion Searches / Month

25. Business Card

26. SEO Effectiveness

28. Search engine optimization
How SEO elements affect organic listings
Title tag
Meta description tag (or first
para of text if no meta des has
been added)
Keywords

29. Anatomy of a Search Engine
Search box
Sponsored Listings
aka PPC
“Organic” Results
aka SERPs

30. What is a SEO Algorithm?
 Top Secret! Only select employees of a search engines company
know for certain
 Reverse engineering, research and experiments gives SEOs (search
engine optimization professionals) a “pretty good” idea of the
major factors and approximate weight assignments
 The SEO algorithm is constantly changed, tweaked & updated
 Websites and documents being searched are also constantly
changing
 Varies by Search Engine – some give more weight to on-page
factors, some to link popularity

31. Online Spending Growth

32. A good SEO strategy:
 Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
 Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
 “Clean” and optimize a website’s HTML code for appropriate keyword
density, title tag optimization, internal linking structure, headings and
subheadings, etc.
 Help in writing copy to appeal to both search engines and actual website
visitors
 Study competitors (competing websites) and search engines
 Implement a quality link building campaign
 Add Quality content
 Constant monitoring of rankings for targeted search terms

33. Ranking factors
 On-Page Factors (Code & Content)
#3 - Title tags <title>
#5 - Header tags <h1>
#4 - ALT image tags
#1 - Content, Content, Content (Body text) <body>
#6 - Hyperlink text
#2 - Keyword frequency & density
 Off-Page Factors
#1 Anchor text
#2 - Link Popularity (“votes” for your site) – adds
credibility

34. What a Search Engine Sees
 View > Source (HTML code)

35. Pay Per Click
 PPC ads appear as “sponsored listings”
 Companies bid on price they are willing to pay “per
click”
 Typically have very good tracking tools and statistics
 Ability to control ad text
 Can set budgets and spending limits
 Google AdWords and Overture are the two leaders

36. There are more job requirements available in SEO, SEM, SMO
and other Digital Marketing companies.
All the Computer Student’s must be strong in deciding their
Career goal. Therefore choose your desired job role and
join a company to learn and work.
It is also advisable to find the best computer training institute
and join your desired course to get the right job with better
salary.
SEO industry…..

37. SEO services we offer:
 Organic SEO
 Pay per click
 Search Engine Marketing
 Social Media Optimization
 Web development
 Internet marketing

38. Type of SEO ?
It is done by two methods Onpage Optimization and Offpage
Optimization.
 Onpage Optimization. It is done with the website coding, Meta
tags, Title, Description, Heading tags, Images, Videos etc.
 Offpage Optimization – Implementing SEO techniques on
external website is called Offpage Optimization. It is done on
Social Media, Press Release, Guest Blogging, Classifieds and
other promotional websites.
 Optimization – Implementing SEO techniques on your website
is called Onpage

39. On page services included:
 Keyword research
 Competitor analysis
 Writing meta tag for targeted keywords
 Ensure keywords density
 Title creation
 Image optimization
 URL structure analysis
 Site map creation
 Use of robots.txt
 Doorway pages
 Invisible Text

40. Off page services included:
 Classified submission
 Social bookmarking
 Directory submission
 PPT and Video submission
 Forum posting
 Article submission
 Link buldind
 Blogs submission
 Google mapping

41. Importance of social media

45. PPC vs. “Organic” SEO
Pay-Per-Click “Organic” SEO
• results in 1-2 days
• easier for a novice or one little knowledge of
SEO
• ability to turn on and off at any moment
• generally more costly per visitor and per
conversion
• fewer impressions and exposure
• easier to compete in highly competitive
market space (but it will cost you)
• Ability to generate exposure on related sites
(AdSense)
• ability to target “local” markets
• better for short-term and high-margin
campaigns
• results take 2 weeks to 4 months
• requires ongoing learning and experience to
achieve results
• very difficult to control flow of traffic
• generally more cost-effective, does not
penalize for more traffic
• SERPs are more popular than sponsored ads
• very difficult to compete in highly competitive
market space
• ability to generate exposure on related
websites and directories
• more difficult to target local markets
• better for long-term and lower margin
campaigns

46. Tips & Optimization Techniques
 Research keywords related to your business
 Identify competitors, utilize benchmarking techniques and
identify level of competition
 Utilize descriptive title tags for each page
 Ensure that your text is HTML-text and not image text
 Use text links when ever possible
 Use appropriate keywords in your content and internal hyperlinks
(don’t overdo!)
 Obtain inbound links from related websites
 Monitor your search engine rankings and more importantly your
website traffic statistics and sales/leads produced
 Educate yourself about search engine marketing

47. Do you get job in top IT or
Internet Marketing companies?
 It depends upon the company requirements. If top companies willing to
recruit Fresher's, then you may get an opportunity to receive the
OFFER.
 If you are joining a SEO or Internet Marketing company without SEO
Training, then your starting salary may be Rs. 8K. You may also get
trained slowly till 6 months from one marketing technique to another
technique.
 Therefore, it is advisable to complete SEO training from an institute and
get job referral or job placement from that institute for better salary on
your first job.

48. SEO for Jobseekers ?
 Search Engine Optimization course will be useful for any
Graduate or Computer science student. If you are interested
to work in Online Promotion, this SEO course will help to
gain more knowledge about Google Search Engine
Promotions and Techniques.
 BCA, MCA, B.E, B.S.c, M.E, M.S.c IT or Computer Science
graduates joined this course and got FREE job placement in
companies. We place candidates in Top IT firms and Online
Marketing companies located in India.

49. Benefits of Hiring SEO
Company
Save more than money – hiring an SEO company saves
money, time and resources because of their extensive
knowledge and insight into how a search engine works. It is
also an investment with a high return!
Focus on user experience – top SEO companies make it a
priority to constantly implore tactics that improve the user’s
experience of a web or mobile site.
Drive more traffic and customers – SEO tactics improve your
chances of being seen by customers who are looking for the
types of goods/services you offer.

50. Signs of Reputable SEO
Company
Transparency – should be forthcoming about all aspects of business: including
tactics, services and pricing.
Rankings – the best SEO companies can be determined by their own search
engine rankings. Should be able to practice their provided services and use
own business as proven example.
Experience – reputable companies will have years of experience working with
wide variety of clients and will know exactly what tactics will drive the most
traffic to improve rankings.
Customer service – companies that don’t provide high level of customer service
is red flag because it shows that they aren’t attending to your needs or the
needs of your business, which is crucial in SEO campaign.

51. CETPA Roorkee
#200, Purvawali, 2nd Floor
(Opp. Railway Ticket Agency)
Railway Road, Ganeshpur,
Roorkee - 247667
Contact Us: +91-9219602769,
01332-270218
Fax - 1332 - 274960CETPA Noida
D-58, Sector-2, Red FM Lane,
Noida -201301, Uttar Pradesh
Contact Us: 0120-3839555, +91-
9212172602 CETPA Lucknow
#401 A, 4th Floor, Lekhraj
Khazana,
Faizabad Road , Indira Nagar,
Lucknow - 226016 Uttar
Pradesh
Contact: +91-9258017974,
0522-6590802
CETPA Dehradun
105, Mohit Vihar, Near Kamla Palace,
GMS Road, Dehradun-248001,UK
Contact: +91-9219602771, 0135-
6006070

52. QUESTIONS
?