2. Director’s Board
IMALONA: “Satunya lagi pernah patah, dipasang pin.
IMALONA : “Waktu itu aku nyetrika sambil nonton TV.
Jadi dua bekas luka menonjol di kaki. Ketutup sih pake celana,
Trus setrikaan jatuh, kena kaki, melepuh”
tapi kapan pake roknya?”
IMALONA: “I was ironing while watching tv, and all at sudden the
IMALONA: “The other one was broken, a pin planted. So there are
iron fell and burned leg.”
two protuding scars on my leg.”
IMALONA: “Trus aku coba Dermatix.” VO: “Dermatix Formula terbaru perawatan bekas luka.”
IMALONA: “Then i used Dermatix.” VO: “Dermatix The most advanced scar treatment formula.”
5b.
3. Director’s Board
VO: “Dengan CPX Technology, meratakan dan menghaluskan bekas VO: “Vitamin C-nya terbukti efektif...” VO: “...memudarkan bekas luka.”
luka.”
VO: “It’s Vitamin C is proven to...” VO: “... lighten the scar.”
VO: “Eith CPX Technology, flatten and smoothen the scar.”
Supers After; Clinically Proven; Vitamin C Super After; Clinically Proven; Vitamin C
IMALONA: berdiri dengan penuh percaya diri, mengenakan rok VO: “Dermatix Pudarkan luka, pancarkan cantikmu.”
mini terbarunya. VO: “Dematix Lighten the scar, shine out your beauty.”
IMALONA: “Happy bisa percaya diri pake rok lagi.”
Supers: Pudarkan Bekas Luka Pancarkan Cantikmu;
IMALONA stands up confidently wearing her new mini skirt. www.dermatix.co.id
IMALONA: “I’m happy now that i can proudly wear my new mini Supers: Lighten The Scar Shine Out Your Beauty;
skirt.” www.dermatix.co.id
5c.
5. Director’s Board
BUNGA: “Nge-dance bikin aku ngerasa seksi.” BUNGA: “Cuman bekas operasi yang menonjol di perut bikin ga BUNGA: “Pas pakai kostum nunjukin perut...”
sexy.”
BUNGA: “dancing makes me feel sexy.” BUNGA: “When i have to use costume showing my belly...”
BUNGA: “Only the scar from a surgery that is protuding on my belly,
makes it not sexy.”
BUNGA: “... kelabakan sembunyiinnya. Keliatan banget. Terus
direkomen Dermatix.”
BUNGA: “...I got trouble hiding it. So obvious. Then somebody
recommends Dematix.”
7b.
6. Director’s Board
VO: “Dengan CPX Technology, meratakan dan menghaluskan bekas VO: “Vitamin C-nya terbukti efektif...”
VO: “Dermatix Formula terbaru perawatan bekas luka.”
luka.”
VO: “It’s Vitamin C is proven to...”
VO: “Dermatix The most advanced scar treatment formula.”
VO: “Eith CPX Technology, flatten and smoothen the scar.”
. Supers After; Clinically Proven; Vitamin C
Supers Before; Clinically Proven; with CPX Technology
VO: “...memudarkan bekas luka.” Bunga berdiri dan menari dengan penuh semangat dan percaya
diri.
VO: “... lighten the scar.” BUNGA: “saya merasa bisa menari dengan lebih hidup sekarang!”
(ketawa)
Super After; Clinically Proven; Vitamin C
Bunga stand up and dance energetically and confidently.
BUNGA: “I can dance lively now!” (giggles)
7c.
7. Director’s Board
VO: “Dermatix Pudarkan luka, pancarkan cantikmu.”
VO: “Dematix Lighten the scar, shine out your beauty.”
Supers: Pudarkan Bekas Luka Pancarkan Cantikmu;
www.dermatix.co.id
Supers: Lighten The Scar Shine Out Your Beauty;
www.dermatix.co.id
7d.
9. Director’s Board
ALIYA: “Aku baru lahiran sesar, anak pertama.” ALIYA: “Bekas Lukanya hitam dan menonjol.” ALIYA: “Udah coba ini itu ga berubah. Terus dikenalin Dermatix.”
ALIYA: “I just gave birth to my first baby with c-section surgery.” ALIYA: “The scar is dark and protruding.” ALIYA: “I tried this and that, but nothing changes. And then i got
introduced to Dermatix.”
VO: “Dematix Formula terbaru perawatan bekas luka.”
VO: “Dermatix The most advanced scar treatment formula.”
9b.
10. Director’s Board
VO: “Dengan CPX Technology, meratakan dan menghaluskan bekas VO: “Vitamin C-nya terbukti efektif...” VO: “.. memudahkan bekas luka.”
luka.”
VO: “It’s Vitamin C is proven to...” VO: ...lighten the scar.”
VO: “Eith CPX Technology, flatten and smoothen the scar.”
Supers After; Clinically Proven; Vitamin C Supers After; Clinically; vitamin C
Supers Before; Clinically Proven; with CPX Techology
Suami Aliya mendatanginya, lalu memeluk dari belakang dengan VO: “Dermatix Pudarkan luka, pancarkan cantikmu.”
penuh kehangatan. VO: “Dematix Lighten the scar, shine out your beauty.”
ALIYA: “Aku cerita ke teman-teman, it works! Ga khawatir lagii
nambah momongan!” Supers: Pudarkan Bekas Luka Pancarkan Cantikmu;
www.dermatix.co.id
Aliya’s husband approches and holds Aliya warmly from the back. Supers: Lighten The Scar Shine Out Your Beauty;
ALIYA: “I shared to my friend that it works i’m no longer afraid of www.dermatix.co.id
having another baby!”
9c.
11. ProductionSchedule
SCHEDULE DERMATIK Dir : ANTON ISMAEL
MAY-JUNE
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
7 8 9 10 11 12 13
INITIAL BRIEF
2-3PM AT AGENCY
14 15 16 17 18 19 20
1ST PPM WORKSHOP
AG: 9-11AM 1-6PM
AT CREATIVE JUICE AT TBC
21 22 23 24 25 26 27
1ST PPM
AG: 9AM
CL: 10AM
AT CLIENT OFFICE
28 29 30 31 1 2 3
SHOOTING
7AM-7PM
4 5 6 7 8 9 10
OFFLINE PRESENT RECORDING VO STNDBY REVISION OFFLINE TELECINE
AG: 9AM AT PIRATE POST 9AM-12PM
CL: 10AM AT SOUND VILLAGE 6PM-8PM AT RENDER POST
AT PIRATE POST
11 12 13 14 15 16 17
ONLINE PRESENT STNDBY REVISION ONLINE FINAL MIX
AG: 9AM AT RENDER POST (SOUND VILLAGE)
CL: 10AM 6PM-8PM 9AM-12PM
AT RENDER POST
DERMATIK
12.
