This short slide show includes 7 Facebook ad examples with some tips on modeling your own ads.

1. Creating Better Facebook Ads
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2. Facebook Ad Goals

3. Ad #1: The Callout
You don’t know your
prospects name, but with
Facebook you can get their
attention by calling out to
them with things you do
know.

4. Ad #2: Be Specific
Use numbers and other
specific details in your ads.
In this example, the use “5
Ways…” provides
specificity.

5. Ad #3: You’re Doing it Wrong
Nobody wants to make a
mistake, so this ad would
grab the attention of its
target audience of men.

6. Ad #4: Secrets to Beating the System
Everybody wants to learn
new secrets, especially
when it helps them with a
problem they might be
having.

7. Ad #5: Testing, Tweaking and Improving
Use different images and
text to tweak your results.
This ad ran with a variety of
numbers and colors over
time.

8. Ad #6: Leveraging Authority
Use the authority of others
to give your ad credibility …
but make sure you are not
misleading and have full
rights to images you use.

9. Ad #7: The Cute Factor
Cute images always grab
attention. Who can resist
this adorable baby?

10. Need More Content?
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