1. BUSN412 Entire Course (Strategic Management)
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BUSN412 Weeks 2-7 Quizzes
BUSN412 Week 3 Nintendo's Wii Case Analysis
This week, you will write a paper on Nintendo's Wii (Textbook Case 35). In order
to assist you in writing your case analysis, there are links to two Word documents
that should be downloaded. The first link is to a case analysis report outline
and grading guide. This guide should be followed exactly if you want a
maximum score on your case analysis. The second Word document is a sample
paper.
BUSN412 Week 5 Southwest Airlines - Case Analysis
Case Study
This week you will write a paper on Southwest Airlines (Textbook Case 27). Read
the case first. In order to assist you in writing your case analysis, there are links to
two Word documents that should be downloaded. The first link is to a case
analysis report outline and grading guide. This guide should be followed
exactly if you want a maximum score on your case analysis. The second Word
document is a sample paper.
BUSN412 Week 6 Organizational Designs, Strategic Leadership, Emotional
Intelligence, The Learning Organization, Organizational Ethics - You Decide
BUSN412 Week 7 Creative Concepts
BUSN412 Week 7 Managing Innovation, Fostering Corporate
Entrepreneurship - You Decide
Scenario, Your Role, Key Players
You are Betty. Based on the scenario above you should:
a. Explain to the bank exactly what is occurring at EZ.
b. Say nothing and continue the status quo.
c. Talk to Ryan and explain your concerns.
d. Give hints to the bank about EZ's situation.
e. Attempt to cover up the problems and stall the bank's auditors.
Activity

2. In Week 7, work with your team, compose a 2-3 page team paper based on each
of your individual answers describing what, ethically speaking, you would do if
faced with this scenario.
Submit only one team paper to the Week 7 Assignments Dropbox located on the
silver tab at the top of this page. For instructions on how to use the Dropbox, read
theseStep-by-Step Instructions or watch thisDropbox Tutorial.
See Syllabus/"Due Dates for Assignments & Exams" for due date information.
Grading Rubric:
Category
Points
Description
Understanding
60
Demonstrate a strong grasp of the problem at hand. Demonstrate understanding
of how the course concepts apply to the problem.
Analysis
60
Apply original thought to solving the business problem. Apply concepts from the
course material correctly toward solving the business problem.
Execution
20
Write your answer clearly and succinctly using strong organization and proper
grammar. Use citations correctly.
Total
140
A quality paper will meet or exceed all of the above requirements.
BUSN412 – Week 7 You Decide Transcript
Scenario

3. Betty King is the new controller at EZdot.com. The previous controller was fired
for “incompetence.” Ezdot.com has some severe cash-flow problems that have
become exacerbated by the recent acquisition of another firm. The financials of
both EZ and the other firm are as clear. The new company has 450 employees
that have a “can do” attitude. EZ’s bank is seriously concerned about the
company’s viability. Betty discovers that her new boss, Ryan Roberts, who is EZ’s
president and major shareholder, is holding a substantial amount of checks from
customers in his desk without telling her. Ryan also plays with the firm’s float on a
daily basis. (Float is the money that is used on a day-to-day basis for operations.)
It’s close to tax time. The bank wants to know what is occurring and has a
meeting with Betty today.
Your Role
You are Betty King. Based on the scenario, you should:
1. Explain to the bank exactly what is occurring at EZ.
2. Say nothing and continue the status quo.
3. Talk to Ryan and explain your concerns.
4. Give hints to the bank about EZ’s situation.
5. Attempt to cover up the problems and stall the bank’s auditors.
Key Players Key Players
Text for Audio Recording
Ryan Roberts President
Yes, I am holding a substantial amount of checks from customers in my desk, but
what’s the problem with this? I’m the president and a major shareholder, so I
don’t think this should be a big concern for you.
John Smith Banker
It seems as though someone at EZ is playing with the firm’s float on a daily basis.
This is the money that is used on a day-to-day basis for operations. We have
some concerns here at the bank and want to get to the bottom of this at our
meeting today.
Activity:
Write a 2-3 page paper describing what, ethically speaking; you would do if faced
with this scenario.