9 Principles Of Social Media Marketing

1. 9 Principles of
Marketing
By Asams V.K

2. Social media marketing is changing the marketing
landscape so fast that companies are struggling to adapt
their strategies and tactics. What worked in 2001 or even
last year is becoming less and less effective.
Planning to publish a PR article in six months with
traditional print media could mean completely missing
the marketing window of opportunity. Booking bus or
outdoor advertising takes time you might not have and
not be able to measure.
So what are some key elements you need to keep in mind
to market on a social web?

3. 1. Share
“Think sharing. What do people want to
share? Then publish and promote it. This
starts with a shareable and compelling
headline.”
Share, what audience like to share

4. 2. Go Real Time
Social media marketing involves publishing in
real time, not next week or next month and
topical posts and tweets will help you catch the
trend and viral wave.
It also means you need to respond in real time to
complaints, issues and inquiries. The days of
publishing 3 months or 6 months in advance are
fast disappearing as the market may have
changed in that time and people want their
information now!

5. 3. Educate – Don’t Sell
People no longer want to be “sold
to”. Social marketing is about informing
and solving peoples problems with answers
and information, whether that be from your
blog, links in your tweets or updates and
information on Facebook.

6. 4. Entertain – Don’t Market
We live in an information age that discards the
bland and embraces the “WOW”. Facebook pages
and updates that entertain, with competitions,
humor or the unexpected are the links that will be
shared.

7. 5. Go Multichannel
Mono channel is not enough these days, whether
that be email marketing or niche magazine
advertising. You need to be on Facebook, Twitter,
YouTube and Blogs as a minimum. Social Media
can provide you with the channels to be ubiquitous
(everywhere) 24 hours a day, 7 days a week.

8. 6. Give Information Away For Free
Free gets shared, it doesn’t mean that you give
everything away but enough to build trust and
spread your content to the global village so that
when you do publish that ebook or hardcover
they will buy it because they know you and love
your unique content.

9. 7. Think Multimedia
Text on its own doesn’t cut it anymore, you need
to provide information in ways that meets
different peoples expectations and wants. You
need to provide content in different media. Gen Y
loves video, Baby Boomers like email and text.
Find out what type of media your audience wants
and give it to them. The broadband high speed
web is now a multimedia experience.

10. 8. Listen
Remember listen to your audience and they will
tell you what they want, what solutions they need
for their problems and then provide it. Facebook,
Twitter, LinkedIn and Blog comments will reveal a
wealth of information about your target market.

11. 9. Engage
After listening to your market you then are
ready to start communicating in real time with
messaging systems that they are comfortable
with whether that be Twitter, Facebook or
email.

12. Thank You.