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Turn Likes Into Leads!

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Turn Likes Into Leads!

  1. 1. Turn Likes into Leads Ashley Northington DENOR Brands & Public Relations
  2. 2. About Ashley Northington Ashley Northington is determined to help people, organizations and brands share their stories with the world. She is an award- winning public relations consultant, entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm, DENOR Brands & Public Relations. ASH L EYN ORTH IN GTON .C OM
  3. 3. ASH L EYN ORTH IN GTON .C OM Turn Likes Into Leads! Today, we’re going to go over the crucial steps that will help you turn social media likes into sales leads! WHY ARE WE HERE?
  4. 4. MARKETING HAS CHANGED. RENTING MEDIA OWNING MEDIA
  5. 5. IT’S ALL ABOUT You need to pin point your target audience and where they congregate online. The key to leveraging any social platform is to create engaging content that connects with your ideal audience in a meaningful way and leads them back to your owned media: your web site. content You should be creating high-quality content outside of social media and sharing that content on social media to attract your target audience.
  6. 6. The Content Purpose
  7. 7. Social is not a silo. E-Mail Marketing Web Site Events Social Media
  8. 8. Development Publish Social Media Web Site Contact Form or CTA Follow Up Sale The content process
  9. 9. Turn Likes into Leads! Zero in on what services and products you offer. Only offer the services/products you love and the ones that you do well. Develop your business model around these services. 1Know your nichE
  10. 10. Turn Likes into Leads! Learn your customers and their problems – inside and out. You will need to determine how your services will solve their problem. You will need to pinpoint a very specific type of customer and solve a very specific problem. 2Know your customer
  11. 11. Turn Likes into Leads! Use your unique business model to develop a special offering that will solve your ideal customer’s problem. 3Solve your customer’s problem
  12. 12. Turn Likes into Leads! Create and curate content that is meaningful to your audience and relates to your offering. 4Create your content
  13. 13. Turn Likes into Leads! Publish your content on your web site. Put each piece of high-value content on a landing page within your site. 5publish your content
  14. 14. Turn Likes into Leads! Engage your audience by broadcasting your high-value content only on the social media platforms your audience frequents. 6broadcast your content
  15. 15. Turn Likes into Leads! Multicasting allows you to distribute one piece of content through many channels. 7multicast your content
  16. 16. Turn Likes into Leads! Multicasting can be done these ways: livecast podcast bookcast mobilecast socialcastblog
  17. 17. Turn Likes into Leads! By distributing high-quality content on social media and through multicasting, the opportunity to reach more people is tremendous. Since the carrot (read: content) is only accessible on your web site, you are driving traffic back to your own media. In this way, the audience members learn more about your business and access the valuable content you’ve produced. In exchange for accessing or downloading the content that was broadcasted on social media, potential customers must provide their e-mail address and other contact details.
  18. 18. ASH L EYN ORTH IN GTON .C OM WE’VE JUST TURNED LIKES INTO LEADS. Boom!
  19. 19. Say Hello! Use those e-mail addresses, phone numbers and other contact information you collected from distributing your content on social media to follow up with your audience. Turn Likes into Leads! 8Contact your Audience
  20. 20. Introduce your special, problem-solving offering to your audience, using your new contact info. You might rely on e- mail marketing or continued social outreach or your sales calls to make the introduction. Be sure to have a sales page on your web site that contains all the details about your offering. Turn Likes into Leads! 9offering meet Audience, audience meet offering
  21. 21. Use your follow-up interactions (e-mails, calls, presentations, social media etc.) with your audience to tell them WHY they NEED your offering and HOW they will BENEFIT from it. Use your content to showcase your skills and expertise. Broadcast this content on your social media platforms. Be sure to track your interactions with your leads in a CRM system. Turn Likes into Leads! 10 Follow up
  22. 22. Close the deal. The right people will choose to purchase from you. They will chase you. You won’t have to chase them. Turn Likes into Leads! 1 1 close the sale
  23. 23. Give them what they paid for – and then some. This is your time to shine! Treat your new clients gleaned from social media like royalty. Use your offering to solve their problem. Be their hero. Turn Likes into Leads! 1 2 Deliver the good stuff
  24. 24. Let’s take a look at the tools I use to make this work: HootSuite Canva Mailchimp Leadpages Bit.ly Blog (WordPress or Blogger) CRM ASH L EYN ORTH IN GTON .C OM IT’S ACTION TIME!
  25. 25. Here’s Your Chance… Ask Me Anything. Do You Have Any Questions?
  26. 26. Ashley Northington DENOR Brands & Public Relations 700 Craighead Street, Suite 107 Nashville, Tennessee 37204 Office: 1.855.809.6697 Email: info@denorbrands.com Twitter & Facebook: @ashnorthington | @DENORPR ashleynorthington.com | denorbrands.com

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