2.  Jannat iftikhar
Nimrah zahid
Amber rubab
Ayesha ghaffar
Tayyaba latif
Aqsa malik
Presented to:
Mam Nida

3. To be brand
conscious…..

4. Contents
 Brand
 Brand awareness
 Brand consciousness
 Why people are brand




conscious now a days????
Influence of brands
Use of brands to enhance
image
Brand consciousness leads
to brand dependence
conclusion

5. Brand
 What is brand????
 A brand is the identity of a specific product, service,
or business.A brand can take many forms, including a
name, sign, symbol,color combination or slogan.

6. Various elements of a brand, such
as
 Name
 Logo
 Tagline
 Graphics
 Shapes
 Sounds
 Colours etc….

8. Brand awareness
 What is awareness?????
 Brand awareness is the probability that consumers are
familiar about the life and availability of the product

9. Brand awareness
 Association with brands
 Types:
1.
Aided awareness

10. Top-of the mind awareness

11. Importance
 For business
 For consumer
 Successful brand awareness

12. Ways to create awareness
 Through media
 Through internet

13. Brand consciousness
 What is brand consciousness?????
 Brand awareness has led to create brand conscious
 Increase in brands

14. Brand consciousness
 Good for business class

15. Why people are brand
consciousness now a days???
 Match with modern society
 Attraction through celibrites

16. Why people are brand
consciousness now a days???
 Peer pressure
 Men and women both

17. Use of brands to enhance image
 Association with brands, reflects who I am!
 Brands alone, are not for this purpose
 But this is how are brain works

18. Use of brands to enhance image

19. Brand consciousness leads to
brand dependence
 brand dependence
 brand….only a reflection of who we are
 difference b/w brand preference and brand
dependence

20. Conclusion
 comfort
 your originallity
 make sure you can afford it
 your own style statement