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WHY DO PEOPLE DO RESEARCH?

WHY IT IS IMPORTANT TO STUDY SPECIFIC RESEARCH
QUESTION?
The Reasons for Doing Research:
1. To add to the body of knowledge:


It refers to exploring a subject in depth and finding out
things that were not known before.
2. To solve a problem:
 Many researchers in IS and Computing want to solve a problem.
 E.g. Is it possible to develop a computerized based product to X?
 If they are developing a computer product to do something in a new

way, then it is research.

 Examples:
1.

Is it possible to develop a website that is based upon the very latest
marketing theories to help the ABC company’s marketing strategy?

2.

Is it possible to develop a computer based tool to support online
discussions for teaching purposes?
2. To find out what happens:
 Finding out what happens is one of the key areas of interest for IS

researchers, who are concerned with the interaction between the social
and technical spheres when computer systems are designed and used.
 What happens when a new computer system is put into real-world use?

 E.g. when email systems are provided within an organization, are paper

mailing systems abandoned altogether?


Is the new email system ignored by some people?



What factors might explain what happens?

 Empirical assessment of software systems is becoming increasingly

important.
3. To find the evidence to inform practice:
 Many methods have been proposed over years e.g. structured methods, agile

methods, formal methods.
 Many computer based tools for developers are marketed: project management

tools.
 Is one approach or tool better than another?
 In which circumstances should we use each approach or tool?
 E.g. Business managers are sometimes accused of blindly following the latest

management fad and buying s/w applications as ERP, CRM, etc. because everyone

else is.
 Good IS research could give managers the evidence about the enablers or barriers

to successful adoption of such computer applications.
4. To develop a greater understanding of people and their world:
 We might want to find out about people and their world out of simple

curiosity.
 Such findings might have practical applications.
 E.g. If we know about how people use PCs in the home, that might help

companies who want to design software for home PCs.
 Should they make television more like a computer, or a computer more like a

television?
 What kinds of website advertising are effective for home based web surfers?
 How does the advent of Internet shopping affect family relationships in the

home?
5. To predict, plan and control:
 Computer based systems provide tools to help people predict, plan

and control.
 E.g. To predict the amount and effect of global warming.
 Evidence is being gathered about the rate of climate change to help

determine what might happen and how soon , so that we can take action to

cope with situation.
 Computer systems can be built to help with modeling weather patterns and

simulating possible scenarios.

 In computing world, org. are carrying out research to try to predict the

number of people that will regularly go online , so that they can make
plans for manufacturing and selling computers and providing the
necessary IT infrastructure.
6. To contribute to other people’s well-being:
 Some people do research to help make life better for other

people.
 E.g. Better user interfaces so some people, such as older people

or disabled people, do not have to struggle when using a
computer.
7. To contribute to personal needs:
 People do research, especially PhD, as a personal challenge.
 It helps them in their future career.

8. To test or disprove a theory:
 Testing and disproving a theory is the main approach of scientific research.

 In IS and Computing, there are many theories that could be tested.
 E.g. Computer Games.
9. To Come up with a better way:
 sometimes a research question appears to have been answered,

but another researcher wants to suggest a better answer.
 E.g. A better algorithm.

10. To understand another person’s point of view.
Products of Research:
 Outcomes of research.
 What type of knowledge is created?
 Even with the same research question, two different researchers could

produce different kinds of knowledge as the outcomes or products of
their research.
The different types of knowledge outcomes are:
1. A new or improved product:


This is the focus of IS and computing research.



E.g. a computer application designed to meet a functional specification



In multimedia or computer animation it can be a digital art.



It could also be a computing related process, e.g. a new or improved
method for developing a computer application.
2. A new theory:
 Computers and computer based information systems are new and still

evolving.
 As new computing technologies are invented, new uses of computers and

information systems become possible, raising more questions about efficient

and effective use.
 There is more scope to build theories about how to analyze, build and use

computer based products.
3. A re-interpretation of an existing theory:
 Can an existing theory be applied in a new context?
 E.g. taking theories from psychology /economics or education,

and applying them in an IS or computing context. E.g.

development of user interfaces, MIS or computer aided
learning.
 The researcher explores whether and how the theory can be

incorporated into a new design.
4. New or improved research tool or Technique:
 In IS research, increasing attention is paid to newer research tools and

techniques.
 E.g. Action Research.

5. A new or improved model or perspective:
 A research outcome might be to suggest that we look at something in

a new way.
 E.g. Chen (1976) proposed to view the world in terms of entities and

relationships, leading to ER diagrams used in database design.
6. In depth study of a particular situation:
 There are many opportunities to study them in depth in contexts that have

not been studied before.
 E.g. an investigation of a company’s website: its original conception, its

evolution, its outcomes, and whether what occurred was consistent with the
theory found in the literature.

7. An exploration of a topic, area or field:
 A literature – based survey of the state of knowledge in a particular area can

be one outcome of research.
Finding and Choosing Research Topics:
 There are many different reasons for doing research, and many

different possible outcomes.
But how do we get started?

How do we find research topics?
 Research topics emerge out of personal circumstances and opportunities.
 E.g. a disabled person might be frustrated by the poor accessibility of many

websites. And then realize that she could turn accessibility into a research
topic asking questions such as:
 What

percentage of websites meets the published accessibility

guidelines?
 How aware are web developers of accessibility issues?
 What factors in a company support or militate against accessibility being

considered from the outset of a web development project?
Sources of research ideas:
1.

Suggestions from staff in department.

2.

Past research student’s work.

3.

Recent conference and journal papers.

4.

Current events reported in the media.

5.

Needs expressed by potential clients.

6.

Calls for conference papers or special issues of journals on a

particular theme.
7.

People making assumptions or assertions with little supporting
evidence.
Selecting a topic:
 Criteria:
 Enjoyability:


Will I enjoy working on that topic?

 Feasibility:

1.

Is the research likely to offer something new for target users?

2.

Does the topic have ‘symmetry of potential outcomes’?

3.

Will your research still contribute something to knowledge, even if you
do not complete all of the technical product in the time available?

4.

Is there a theory that will help you structure your approach, at least in
the beginning?
5. Is the research and its outcomes likely to be of sufficient scope to meet your
course?
6. Can the research be carried out in the time available?
7. Does the research meet your own learning objectives?
8. Do you have the necessary resources?
9. Can you approach the topic without too much bias?
10. Will the research be safe and ethical?

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6p model of research

  • 1.
  • 2. WHY DO PEOPLE DO RESEARCH? WHY IT IS IMPORTANT TO STUDY SPECIFIC RESEARCH QUESTION?
  • 3. The Reasons for Doing Research: 1. To add to the body of knowledge:  It refers to exploring a subject in depth and finding out things that were not known before.
  • 4. 2. To solve a problem:  Many researchers in IS and Computing want to solve a problem.  E.g. Is it possible to develop a computerized based product to X?  If they are developing a computer product to do something in a new way, then it is research.  Examples: 1. Is it possible to develop a website that is based upon the very latest marketing theories to help the ABC company’s marketing strategy? 2. Is it possible to develop a computer based tool to support online discussions for teaching purposes?
  • 5. 2. To find out what happens:  Finding out what happens is one of the key areas of interest for IS researchers, who are concerned with the interaction between the social and technical spheres when computer systems are designed and used.  What happens when a new computer system is put into real-world use?  E.g. when email systems are provided within an organization, are paper mailing systems abandoned altogether?  Is the new email system ignored by some people?  What factors might explain what happens?  Empirical assessment of software systems is becoming increasingly important.
  • 6. 3. To find the evidence to inform practice:  Many methods have been proposed over years e.g. structured methods, agile methods, formal methods.  Many computer based tools for developers are marketed: project management tools.  Is one approach or tool better than another?  In which circumstances should we use each approach or tool?  E.g. Business managers are sometimes accused of blindly following the latest management fad and buying s/w applications as ERP, CRM, etc. because everyone else is.  Good IS research could give managers the evidence about the enablers or barriers to successful adoption of such computer applications.
  • 7. 4. To develop a greater understanding of people and their world:  We might want to find out about people and their world out of simple curiosity.  Such findings might have practical applications.  E.g. If we know about how people use PCs in the home, that might help companies who want to design software for home PCs.  Should they make television more like a computer, or a computer more like a television?  What kinds of website advertising are effective for home based web surfers?  How does the advent of Internet shopping affect family relationships in the home?
  • 8. 5. To predict, plan and control:  Computer based systems provide tools to help people predict, plan and control.  E.g. To predict the amount and effect of global warming.  Evidence is being gathered about the rate of climate change to help determine what might happen and how soon , so that we can take action to cope with situation.  Computer systems can be built to help with modeling weather patterns and simulating possible scenarios.  In computing world, org. are carrying out research to try to predict the number of people that will regularly go online , so that they can make plans for manufacturing and selling computers and providing the necessary IT infrastructure.
  • 9. 6. To contribute to other people’s well-being:  Some people do research to help make life better for other people.  E.g. Better user interfaces so some people, such as older people or disabled people, do not have to struggle when using a computer.
  • 10. 7. To contribute to personal needs:  People do research, especially PhD, as a personal challenge.  It helps them in their future career. 8. To test or disprove a theory:  Testing and disproving a theory is the main approach of scientific research.  In IS and Computing, there are many theories that could be tested.  E.g. Computer Games.
  • 11. 9. To Come up with a better way:  sometimes a research question appears to have been answered, but another researcher wants to suggest a better answer.  E.g. A better algorithm. 10. To understand another person’s point of view.
  • 12.
  • 13. Products of Research:  Outcomes of research.  What type of knowledge is created?  Even with the same research question, two different researchers could produce different kinds of knowledge as the outcomes or products of their research.
  • 14. The different types of knowledge outcomes are: 1. A new or improved product:  This is the focus of IS and computing research.  E.g. a computer application designed to meet a functional specification  In multimedia or computer animation it can be a digital art.  It could also be a computing related process, e.g. a new or improved method for developing a computer application.
  • 15. 2. A new theory:  Computers and computer based information systems are new and still evolving.  As new computing technologies are invented, new uses of computers and information systems become possible, raising more questions about efficient and effective use.  There is more scope to build theories about how to analyze, build and use computer based products.
  • 16. 3. A re-interpretation of an existing theory:  Can an existing theory be applied in a new context?  E.g. taking theories from psychology /economics or education, and applying them in an IS or computing context. E.g. development of user interfaces, MIS or computer aided learning.  The researcher explores whether and how the theory can be incorporated into a new design.
  • 17. 4. New or improved research tool or Technique:  In IS research, increasing attention is paid to newer research tools and techniques.  E.g. Action Research. 5. A new or improved model or perspective:  A research outcome might be to suggest that we look at something in a new way.  E.g. Chen (1976) proposed to view the world in terms of entities and relationships, leading to ER diagrams used in database design.
  • 18. 6. In depth study of a particular situation:  There are many opportunities to study them in depth in contexts that have not been studied before.  E.g. an investigation of a company’s website: its original conception, its evolution, its outcomes, and whether what occurred was consistent with the theory found in the literature. 7. An exploration of a topic, area or field:  A literature – based survey of the state of knowledge in a particular area can be one outcome of research.
  • 19. Finding and Choosing Research Topics:  There are many different reasons for doing research, and many different possible outcomes. But how do we get started? How do we find research topics?
  • 20.  Research topics emerge out of personal circumstances and opportunities.  E.g. a disabled person might be frustrated by the poor accessibility of many websites. And then realize that she could turn accessibility into a research topic asking questions such as:  What percentage of websites meets the published accessibility guidelines?  How aware are web developers of accessibility issues?  What factors in a company support or militate against accessibility being considered from the outset of a web development project?
  • 21. Sources of research ideas: 1. Suggestions from staff in department. 2. Past research student’s work. 3. Recent conference and journal papers. 4. Current events reported in the media. 5. Needs expressed by potential clients. 6. Calls for conference papers or special issues of journals on a particular theme. 7. People making assumptions or assertions with little supporting evidence.
  • 22. Selecting a topic:  Criteria:  Enjoyability:  Will I enjoy working on that topic?  Feasibility: 1. Is the research likely to offer something new for target users? 2. Does the topic have ‘symmetry of potential outcomes’? 3. Will your research still contribute something to knowledge, even if you do not complete all of the technical product in the time available? 4. Is there a theory that will help you structure your approach, at least in the beginning?
  • 23. 5. Is the research and its outcomes likely to be of sufficient scope to meet your course? 6. Can the research be carried out in the time available? 7. Does the research meet your own learning objectives? 8. Do you have the necessary resources? 9. Can you approach the topic without too much bias? 10. Will the research be safe and ethical?