Solutions Marketing In The Flexible Packaging Industry
1. "A combination of products, services, and intellectual property focused on a specific
business problem that drives measurable business value. The solutions components
can be from either the vendor or one or more partners, and the solutions implementer
can be the vendor, the partner, the customer itself, or a combination of the three."
"A combination of products (Flexible packaging laminate, pre-formed pouches), services
(Art work development, printing plate development, gravure printing drum development),
and intellectual property (Lamination technology, knowledge of multi-layer laminates,
Knowledge of materials, chemicals and adhesives) focused on a specific business
problem (Client’s specific challenge in developing the right packaging for his product
that meets his product performance requirements) that drives measurable business
value (Customer saves in economic value terms by using less packaging material,
through down gauging, superior barrier with innovative materials).
The solutions components can be from either the vendor and one or more partners,
and the solutions implementer can be the vendor, the partner, the customer itself, or a
combination of the three."
Solution development in the Flexible packaging industry
Packaging Film suppliers, Specialty lamination
adhesive suppliers, Ink suppliers
Flexible packaging converter
CLIENT
Consumer