SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
"A combination of products, services, and intellectual property focused on a specific
business problem that drives measurable business value. The solutions components
can be from either the vendor or one or more partners, and the solutions implementer
can be the vendor, the partner, the customer itself, or a combination of the three."



"A combination of products (Flexible packaging laminate, pre-formed pouches), services
(Art work development, printing plate development, gravure printing drum development),
and intellectual property (Lamination technology, knowledge of multi-layer laminates,
Knowledge of materials, chemicals and adhesives) focused on a specific business
problem (Client’s specific challenge in developing the right packaging for his product
that meets his product performance requirements) that drives measurable business
value (Customer saves in economic value terms by using less packaging material,
through down gauging, superior barrier with innovative materials).

 The solutions components can be from either the vendor and one or more partners,
and the solutions implementer can be the vendor, the partner, the customer itself, or a
combination of the three."



             Solution development in the Flexible packaging industry



              Packaging Film suppliers, Specialty lamination
                    adhesive suppliers, Ink suppliers

                     Flexible packaging converter

                                  CLIENT

                              Consumer

Contenu connexe

Plus de Ashish Tandon

Innovation strategy for RIM
Innovation strategy for RIMInnovation strategy for RIM
Innovation strategy for RIMAshish Tandon
 
Business culture in Turkey
Business culture in TurkeyBusiness culture in Turkey
Business culture in TurkeyAshish Tandon
 
Marketing strategy for launching mobile money services in Mexico
Marketing strategy for launching mobile money services in MexicoMarketing strategy for launching mobile money services in Mexico
Marketing strategy for launching mobile money services in MexicoAshish Tandon
 
The future of marketing
The future of marketingThe future of marketing
The future of marketingAshish Tandon
 
Zappos Case analysis
Zappos Case analysisZappos Case analysis
Zappos Case analysisAshish Tandon
 
Emotiv System Team 8
Emotiv System  Team 8Emotiv System  Team 8
Emotiv System Team 8Ashish Tandon
 
Zappos Case Analysis Itm Fenway Cohort Team 9
Zappos Case Analysis  Itm  Fenway Cohort  Team 9Zappos Case Analysis  Itm  Fenway Cohort  Team 9
Zappos Case Analysis Itm Fenway Cohort Team 9Ashish Tandon
 

Plus de Ashish Tandon (7)

Innovation strategy for RIM
Innovation strategy for RIMInnovation strategy for RIM
Innovation strategy for RIM
 
Business culture in Turkey
Business culture in TurkeyBusiness culture in Turkey
Business culture in Turkey
 
Marketing strategy for launching mobile money services in Mexico
Marketing strategy for launching mobile money services in MexicoMarketing strategy for launching mobile money services in Mexico
Marketing strategy for launching mobile money services in Mexico
 
The future of marketing
The future of marketingThe future of marketing
The future of marketing
 
Zappos Case analysis
Zappos Case analysisZappos Case analysis
Zappos Case analysis
 
Emotiv System Team 8
Emotiv System  Team 8Emotiv System  Team 8
Emotiv System Team 8
 
Zappos Case Analysis Itm Fenway Cohort Team 9
Zappos Case Analysis  Itm  Fenway Cohort  Team 9Zappos Case Analysis  Itm  Fenway Cohort  Team 9
Zappos Case Analysis Itm Fenway Cohort Team 9
 

Solutions Marketing In The Flexible Packaging Industry

  • 1. "A combination of products, services, and intellectual property focused on a specific business problem that drives measurable business value. The solutions components can be from either the vendor or one or more partners, and the solutions implementer can be the vendor, the partner, the customer itself, or a combination of the three." "A combination of products (Flexible packaging laminate, pre-formed pouches), services (Art work development, printing plate development, gravure printing drum development), and intellectual property (Lamination technology, knowledge of multi-layer laminates, Knowledge of materials, chemicals and adhesives) focused on a specific business problem (Client’s specific challenge in developing the right packaging for his product that meets his product performance requirements) that drives measurable business value (Customer saves in economic value terms by using less packaging material, through down gauging, superior barrier with innovative materials). The solutions components can be from either the vendor and one or more partners, and the solutions implementer can be the vendor, the partner, the customer itself, or a combination of the three." Solution development in the Flexible packaging industry Packaging Film suppliers, Specialty lamination adhesive suppliers, Ink suppliers Flexible packaging converter CLIENT Consumer