Lisa Weinstein, SMG - Evolution of TV & Video Marketplace - Alphonso Summit 2014

•

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Lisa Weinstein, President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG) at Alphonso Summit 2014

1
The Evolution of the TV/Video
Marketplace
Data-Driven
Linear
Buying TV smarter and
more precisely (social
data, purchase data,
Tardiis 2.0)
Multi-Screen
“Digital” Video
Digital distribution of
video – premium, mid
and long tail on PC,
mobile and tablet
1st Screen
Passive
Amplification
“TV Synching”: Passive
approach to syncing
TV ad on all other
screens
1st Screen Active
Amplification
“Social TV”: Using 1st
screen to drive active
2nd screen participation
1st Screen
Connected
Connected 1st
screen TV with over
the top (OTT) video
service
1st Screen
Addressability
“Addressable TV”:
Audience or data-driven
TV leveraging
STB data

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Lisa Weinstein, SMG - Evolution of TV & Video Marketplace - Alphonso Summit 2014

1. 1 The Evolution of the TV/Video Marketplace Data-Driven Linear Buying TV smarter and more precisely (social data, purchase data, Tardiis 2.0) Multi-Screen “Digital” Video Digital distribution of video – premium, mid and long tail on PC, mobile and tablet 1st Screen Passive Amplification “TV Synching”: Passive approach to syncing TV ad on all other screens 1st Screen Active Amplification “Social TV”: Using 1st screen to drive active 2nd screen participation 1st Screen Connected Connected 1st screen TV with over the top (OTT) video service 1st Screen Addressability “Addressable TV”: Audience or data-driven TV leveraging STB data