1. A
Project Study Report Presentation
On
Truck and Bus Radial segment
Title
“Major Challenge for tyre Industry”
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Presentation By :-
Ashish Jain Presentant To :-
(MBA PART 2nd ) Dean
2011-13 (MAIET-FMS)

2. •To find the major challenge for tyre industry
•To find out market share of JK Tyres.
•To understand the marketing strategy of JK Tyres.
•To focus on the Marketing mix of JK tyre
•To evaluate the limitations of JK tyre.
•To analyze the customer’s needs regarding the
product and police formulation by the company.
•To find out the brand image of JK tyre.

3. Introduction to the Industry
About tyre
A tyre is a ring-shaped covering that fits around a wheel rim to protect
from schok when wheel contact with ground and give better performance.
The earliest tires were bands of iron, placed on the wooden wheels
used on carts and wagons.
First Pneumatic tyre develop in 1845 by Robert Thomson.
The first pneumatic tires for cars were brought out by the Michelin
Brothers in 1895.
Radial ply tyre invented by Michelin in 1913 and and first
introduce steel belted radial tyre in Europe in 1946.
JK TYRE Pioneer in Radial Tyre in Indian market, launched in
1980.

4. About Indian Tyre Industries :-
The origin of the Indian Tyre Industry dates back to 1926 when Dunlop
Rubber Limited set up the first tyre company in West Bengal.
Transportation industry and tyre industry go hand in hand as the two
are interdependent. 10% growth YOY Basis.
 In 2010-11 record CAGR 22.5%. And expected 17-18 % growth in next
five year
Currently, the size of the Indian tyre industry is estimated at Rs. 300
billion (0.5% of Indian GDP), as of FY2010-11.
The truck and bus tyre segment accounted for 15% of tyres
produced in India in FY2011.
Industries Average net profit margin is 4%.
Out of the 119 million of tyres, 3.7 million units worth Rs 2,877 crore
were exported.

5. 2004 - 2006 - 2007 - 2008 - 2009 - 2010 –
CATEGORY 2005 - 06
05 07 08 09 10 11
Truck & Bus 11092 11941 12367 13137 12839 14811 15668
Passenger
11862 13605 14264 16437 16571 20047 26201
Car
Jeep 1462 1272 1368 1467 1469 1402 1500
(L.C.V.) 3945 4529 4820 5320 5298 5739 6029
Tractor
1311 1383 1754 1814 1842 2386 2595
Front
Tractor Rear 1096 1134 1296 1234 1315 1634 1777
Tractor
408 596 823 886 758 903 1051
Trailer
A.D.V. 197 325 381 409 281 294 311
Scooter 9992 9519 9643 11604 10882 13558 20140
Motor Cycle 18127 21053 26079 27921 30148 35664 43118
Moped 124 55 0* 0* 0 0 0
Industrial 377 514 635 733 568 538 616
O.T.R. 89 106 115 141 136 161 191
TOTAL 60082 66032 73545 81103 82107 97137 119197

9. Major Tyre Player
APOLLO FALCON TYRES LTD.
TYRES LTD.
BIRLA TYRES GOODYEAR INDIA LTD.
BRIDGESTONE INDIA JK TYRE & INDUSTRIES
PVT. LTD. LTD.
CEAT LTD. MRF LTD.
TVS SRICHAKRA CONTINENTAL INDIA
LIMITED LIMITED

10. Key Issues of tyre Organization
Introduction to the industries
JK’s Brief Profile
 JK Tyre was incorporated in West Bengal in February
14, 1951.
J K Tyre was named on the name of Lala Juggilal
Singhania and Lala Kamlapat Singhania.
 3rd largest tyre company in India and 16th largest company
in the world.
 Annual turnover around 4810 crore.
 No.1 position in Truck and Bus Segment (22% share)
 Pioneer in Radial tyre in India.

11. Mission & Vision
 VISION:-
To be amongst the most admired companies in India, committed to
excellence.
 MISSION:-
 Be a Customer Obsessed Company.
 No.1 Tyre Brand in India.
 Most profitable Tyre Company in India.
 Deliver Enhanced Value to all stakeholders.

12. Research Methodology
The study is relied on primary. The primary data is collected through personal interviews using structured
Questionnaire.
Sampling Methods: Observational Survey method
Universe: -
The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, Ajmer
Road, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universe
Sample Size: -
Sample size was 250.
Research Instrument: -
For this study, for the collection of various data requirement, structured questionnaire is used. This
questionnaire contains qualitative and quantitative information of the customers. The questionnaire
contains of both open-ended and close ended questions, which would help to know the situation prevailing
in the market.
Statistical Tools Used
For the purpose of data analysis, Percentage Method is used for calculation and result was interpreted.
No. of Respondents
Percentage = ---------------------------×100
Total Respondents

13. Analysis
&
interpretation

14. Are you use Unbranded &
Chiness Tyres in your Truck?
Yes
9%
NO.
91%

15. What kind of tyre you most use?
RADIAL
42%
BIAS
58%

16. Do you think high tax rate is
major problem for tyre industry ?
NO
21%
YES
79%

17. Do you think government should
reduce tax from tyre ?
NO
21%
YES
79%

18. Is tyre companies provide after
sale service?
YES
NO 49%
51%

19. Do you think that company full
fill responsibility toward
customer and Dealer ?
NO
28%
YES
72%

20. Are you satisfied with present
tyre life ?
NO
5%
YES
95%

21. Mobile company develop collection
centre for collecting old mobile
phone for recycle, as like tyre
company should do same?
NO
0%
YES
100%

22. Do you think company should open
Aligment center for maintenance of
tyre?
NO
11%
YES
89%

23. Do you think government should
take action against “Price pool” of
tyre companies ?
NO
12%
YES
88%

24. Which of the favorite company
of you?
OTHER
11%
J.KTYRE MRF
15% 45%
APOLLO
25%

25. Fact’s
&
Finding’s

26. Challenge for Tyre industry
In Jaipur market 9% people use chiness tyre.
Customer are not happy with after sale service’s of tyre company.
Customer complaint against price of tyre.
Customer unsatisfied with tyre company monopoly.
Customer complaint continuous down grade quality of tyre
JK Radial Tyre
In major transport area, JK RADIAL TYRE success to make position in
market and beat competitor. In kanakpura, VKI and Ajmer road Transporter
appreciate jk tyre with respect to claim settlement Better mileage, fleet
management service’s

27. Recommendation and suggestion
1. Some customers are not satisfied with the claim policies.
as it is not properly clear to the customers why the claim
has been rejected.
2. Today more people prefer guaranteed tyres*.
3. Need to increase relationship with customers.
4. Need to provide tyre maintenance training to truck driver.
5. Manage Credit Facility to Small Transporter .
6. Strong the Product Mix.
7. Increase Tie up with automobile companies.
8. Make foreign collaboration for increase export.
9. Open Service Center for proper maintaince of tyre.

28. Bibliography
BOOKS:
1.Philip Kotler, “Marketing Management” 11 ed
2.Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch “Marketing
Research” 7 ed
WEBSITES:
1.www.JKtyre.com
2.www.ft.com
3.www.JKorg.in
4.www.moneywork4me.com
5.www.allindiarubber.net
6.www.atmaindia.org
7.www.seekingalpha.com/article/220104-a-look-at-the-global-tire-industry

29. My Learning During Training
•Know about Tyre industry Customer.
•Know The Basic of tyre marketing.
•Familiyer with Major transport are of jaipur.
•Know about fleet management.
•Learn about tyre fitment.
•Learn about basics of radial Truck tyre.
•Understand the Customer Demand Pattern.
•Learn about customer Welfare Branding
•Learn about Tyre Supply Chain Management.