1. FRIENDS ASKING FRIENDS
Peer to Peer Fundraising at its best!
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2. IT’S PEER TO PEER FUNDRAISING
Not just physical runs, walks or rides …
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4. MARKETPLACE SIZE PROJECTIONS – 2008 TO 2014
$119.7M
$120.0
$18.2
$16.6
$100.0
$15.0 $18.9
$13.4 $17.3
$80.0 $15.6
$11.8
$57.1M $14.0
$10.3 $37.8
$12.3 $34.5
$60.0
$8.7 $10.7 $31.2
$27.9
$9.0 $24.6
$40.0 $21.3
$18.0
$40.9 $44.8
$20.0 $33.1 $37.0
$25.3 $29.2
$21.4
$0.0
2008 2009 2010 2011 2012 2013 2014
Run Walk Ride 30 All Other Events / IFEs Canada UK/Intl
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5. THERE’S STRENGTH IN NUMBERS
Fundraising events Individual fundraisers: # of Donations:
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7. FRIENDS ASKING FRIENDS HELP’S YOU …
EMPOWER … participants to become successful
online fundraisers.
REACH … a broader network of people with built in
social media and mobile tools.
MANAGE … events more effectively with built In
event Management tools.
We’ll will help you raise more money and run
more efficiently.
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8. Our proven online format makes it easy for supporters to create team
and personal pages; send out custom email solicitations; process
donations instantaneously; and thank donors with individual
acknowledgements.
Blackbaud Friends Asking Friends
EMPOWER E V E N T PA R T I C I PA N T S T O
BECOME SUCCESSFUL ONLINE FUNDRAISERS.
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10. EVENT FUNDRAISING WEBSITE
Promote your event online
Encourage participation
Provide simple registration
Foster competition
Highlight sponsors
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11. PERSONAL FUNDRAISING HEADQUARTERS (HQ)
Participant registers
Build personal page
Sends messages
Tracks progress
Reaches goal
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12. PERSONAL FUNDRAISING PAGE
Donor reads personal appeal
from friend or family member
Wants to support her friend
and help them reach their
fundraising goal
Makes secure online gift and is
recognized on website
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13. Blackbaud Friends Asking Friends is the only online solution that allows
participants to update friends, family, and colleagues on Facebook® and
Twitter® from their fundraising headquarters; and visually tell their
stories by uploading videos from YouTube® to their fundraising pages.
Blackbaud Friends Asking Friends
REACH A B R O A D E R N E T W O R K W I T H B U I LT I N
C O M M U N I C AT I O N , S O C I A L A N D M O B I L E T O O L S .
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14. PERSONAL E-MAIL SOLICITATION
Friends Asking Friends allows your participants easily communicate with
their friends, family and co-workers with integrated email
communication tools.
- Average participant sends 28
Emails
- FAF emails are opened over 90%
of the time
- FAF emails have a 55% + click
through rate
- 1 in 4 (25%) FAF emails result in a
donation
- Average online gift size: $60
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15. SOCIAL MEDIA TOOLKIT
Friends Asking Friends allows your participants to reach more people
and share compelling messages on the most popular social networks
available.
- Social media is the 4th most
effective form of fundraising
(behind in person, email, phone)
- Integrated social media tools
increased fundraising by as much
as 40%
- Facebook, Twitter and YouTube
users sent an average of 170
messages
- Average gift from Facebook and
Twitter: $40
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16. FUNDRAISE WITH FRIENDS MOBILE
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17. EVENT LIST
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18. COMMUNICATION CENTRE
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19. MOBILE READY GIVING
Take your events on the road with mobile ready
event, personal, team, and individual donation pages.
Email Donation Form Confirmation
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20. Reporting capabilities provide development staff the ability to oversee
online and offline activities to understand participant behavior and create
fundraising plans based on the level of engagement. Access to
corporate team and individual data increases your return on fundraising
initiatives.
Blackbaud Friends Asking Friends
MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY
W I T H B U I LT I N E V E N T M A N A G E M E N T T O O L S .
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21. EVENT MANAGEMENT
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22. REPORTING & MANAGEMENT
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23. OFFERINGS
Blackbaud Friends Asking Friends
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24. NEW OFFERINGS
Starter Essentials Pro
full-featured peer-to-peer fundraising solution
event administration, management, & reporting
over 25 free on-demand training sessions
Optimized design template with powerful
customization design tools
Social Sign On & Social Sharing
Mobile App for Participants
Enhanced Design Services
event strategy consulting
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25. PRICING
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26. FAF PRICING OVERVIEW: METHODOLOGY
Estimated ROI for Friends Asking Friends
implementation is $10 raised for each $1 spent
Solution and pricing methodology is designed to
promote usage and creativity as there are no limits
to the number of events or administrative users
No upfront or ongoing software fees
Pricing includes all future
upgrades, support, system hosting, transaction
fees and credit card processing fees
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27. ONE TIME COST
• Starter - $2,250 * One time up front services fee
No software fees
• Essentials - $3,750 * Subscription fees = % of transaction on
each donation/registration made
through Sphere FAF
• Professional - $6,750 * Transaction fees start at 5%
* There is an additional cost of $2,700 to
implement the RE Connector
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28. FRIENDS ASKING FRIENDS TAKE AWAY
MOBILE
SOCIAL
SIMPLE
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29. STEPS TO BLACKBAUD REFERRAL PARTNERSHIP
• Blackbaud is looking for collaborative Partners, to register:
 First, We begin the process by directing partners to the online referral agreement
 Second, We ask that the partner review and approve the agreement
 Third, The partner is now open to submit client requests by using this online form
• Once a lead is submitted:
 Blackbaud will assign the regionally appropriate sales executive to help evaluate
 The Blackbaud sales executive will work collaboratively
 In the manner requested by the referral partner
 Goal being to provide relevant informational and investment documentation
• The benefits of Referral Partnership:
 Upon sales completion and payment has been received in full
 Blackbaud will remit a check to the partner for 10% of the software value purchased
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30. ADDITIONAL VALUE FOR REFERRAL PARTNERS
• Added benefits for Blackbaud approved referral partners:
• Resources:
 Access to Sales Representatives
 Access to Training, Support, and Marketing Materials
 New to the program! Access to Sandbox accounts by request
 Discounted rates for BBCON and other Blackbaud events
• Selective Service Offerings:
 Blackbaud is open to working jointly with partners to deliver the best mix of services
 What is in the best interest of the customer?
 Services beyond what Blackbaud can offer
 Services preferred by the customer
 Examples: Project Management, Design, Data Services
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31. EVALUATION QUESTIONS - FRIENDS ASKING FRIENDS
• To properly position an investment quote, your sales executive will need to know:
 What are the principal needs of the organization?
How many events / types of events does the organization run
How much money is raised through those events?
What portion of your fundraising is driven through these events?
Are you planning to grow this portion?
Describe the staff you have allocated to event fundraising (headcount, skills)
 Who is involved in the decision and what is the decision making process?
• Modular options will be sent in summary format for you to assist in evaluation.
• If additional information is needed, your sales executive can outline the gaps.
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32. SALES EVALUATION QUESTIONS FOR FAF
• Timelines and milestones?
 FAF Starter can be live in 1 week to 10 days
 FAF Essentials can be live in 3 weeks
Process is built on a 1 : Many implementation model
 Blackbaud consultant works with a small group of organizations
 Event and web site will be set up at completion of process
 If customer wants Essentials package, handed off to design consultation
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33. CONTACTS FOR REFERRAL PARTNERSHIP AND SALES
• For questions on setting up partnership and program details:
Alex Espinoza: Partner Manager
Alex.Espinoza@blackbaud.com
858-795-8931
• For questions regarding your regional sales executive:
Craig White, Manager of Sales, Blackbaud Canada
Craig.White@blackbaud.com
800-443-9441 x3278
• For questions regarding product positioning and marketing for this product:
Andy Welkley, Product Marketing Manager for FAF / Sphere
Andrew.welkley@blackbaud.com
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34. PROMO VIDEO
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35. WHITE PAPERS
• Understanding the Value of Team
Captains
• Making Participants and Donors
Successful with Mobile Solutions
• Peer-to-Peer Event Fundraising
Consumer Survey
• Power Event Fundraising with Social
Media
• Raising More Money Online with
Independent Fundraising Events
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36. ENHANCED FEATURES
• Added utility navigation to make it simpler to find
information about the nonprofit organization
• Made participant login simpler and easier to find
• When logged-in, included welcome
message, links to participant HQ and logout
• Added event fundraising progress bar to
increase visitor emotional connection and
conversion
• Made 3 primary actions stand out to increase
conversion
• Included social sharing powered by ShareThis to
increase social media sharing and interaction
• Built in functional footer to clean up visual
appearance and add more useful information
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37. OPTIMIZED PERSONAL/TEAM FUNDRAISING PAGE
• Improved layout/structure to bring more above
the fold
• Focus attention on primary call to action –
making a donation
• Supporting main call to action with key statistics
to influence visitors decision
• Improved fundraising progress bar
• Social sharing powered by ShareThis
• Facebook comments included to drive interaction
and return visits
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38. PRIMARY CALL TO ACTION
Call to Action
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39. SUPPORTING STATISTICS
Statistics
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