Lecture delivered at Tsinghua University, Beijing, China in April 2010 on IDE\'s collaborative interdisciplinary GoGlobal project history.

1. The
History
of
GoGlobal
IDE’s
Interna,onal
Collabora,ve
Interdisciplinary
Design
Project
2005-­‐2009

3. GoGlobal Programme aims
• Postgraduate international cross cultural
collaborations between industry and academia
• Explore themes of integration of product
innovation with production, policy, social and
economic factors
• Selection of developed and developing countries
allowing a comparative assessment of results

4. GoGlobal
2005 China Product Urbanisation
2006 -7 Thailand Massclusivity
2007 China Post consumerism
2008 Japan Future of Food
2009 Ghana Design Enterprise

5. Teaching
models
• China
2005:
Fic,onal
corpora,on
• Thailand
2006:
Collabora,on
&
concept
swapping
• China
2007:
Socio
cultural
meta-­‐themes
• Japan
2008:
Cross
cultural
teaching
teams
• Ghana
2009:
CraM-­‐themed
cross
cultural
teams

6. GoGlobal China 2005
Project Gambei"
IDE + Tsinghua University

9. GoGlobal Thailand 2006
Massclusivity"
IDE + Thai Creative Design Centre

15. Aims:
• 21 RCA and 8 Thai designer
collaborate.
• Design, manufacture and sell
ʻMassclusiveʼ products.
• Thai national strategy for
survival of craft making skills.
• Develop a modern Thai design
language.
• Knowledge transfer & team
working.

16. Outcomes:
• Case studies for TCDC to show
how design helps business.
• Factories developed new
making skills.
• Show how design can open
new markets and create unique
objects.
• Students see work in
production.
• GoGlobal ideas proven by "
production and sales."

17. Unexpected stuff:
• ʻConcept creepʼ - shared creative
ownership & stronger concepts.
• Factory courtship. ʻTell us who
you areʼ.
• Making RPʼs in London for
factories who can only read
objects.
• Consensus driven decision
making process.

29. GoGlobal China 2007
Post-consumerism"
IDE + Tsinghua University

60. GoGlobal Japan 2008
The Future of Food"
IDE + Tsukuba University"

71. Marketplace
Casino
• More:
is
the
product
offering
more
func,onality
or
more
quality
than
the
compe,,on
?
• BeUer:
is
the
product
beUer
than
the
compe,,on?
• Cheaper:
is
the
product
cheaper
than
the
compe,,on
?
• Wow!:
is
the
product
very
emo,onally
desirable
to
the
consumer?

82. Cecile Dartiguenave

83. GoGlobal Ghana 2009
e-Artisans"
IDE + Kwame Nkruma University of Science & Technology"

84. GoGlobal Ghana aims
• Findings of other GoGlobal projects (Thailand 2006)
indicated the model could be more ambitious – design
can bridge the policy to implementation gap
• Linking design (implementation) to policy (UNDP- United
Nations Development Programme)
• Roll out a successful design enterprise programme to
other African countries
• Sustainable wealth creation for developing economies
with global distribution reach

85. World Map

86. World Map + Tropics

89. World Map Irradiance

90. World Map Irradiance + Tropics

93. World Map Rich-Poor Gap

94. World Map Rich-Poor Gap + Tropics

95. World Map Life Expectancy

96. World Map Life Expectancy + Tropics

101. GoGlobal Ghana Partnership Structure
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102. Tools for self reliance

103. GoGlobal
Ghana
Project
Phases
Phase
1
Interdisciplinary
collabora6ve
crea6ve
design
studio
Output-­‐
Prototypes
Progress
–
Completed
May
2009
Phase
2
Establish
the
e-­‐commerce,
supply
&
distribu6on
process
Progress
–
Structure
agreed,
implementa,on
required
Phase
3
Establish
Hub
Loca6on
Progress
–
GoGlobal
research
Centre
at
KNUST
agreed,
Currently
developing
structure
&
funding
routes

125. 60
students,
10
days,
26
prototypes
30
IDE
&
30
KNUST
students
in
collabora,ve
interdisciplinary
design
teams
GoGlobal
Ghana
products:
Woven
shoe,
Ananse,
Flower
Vase,
Paawopaa
collectable
toy,
Adinkra
game,
Calabash
speaker
and
Water
filter

126. Cultural
transfer
in
product
design
Cultural
transfer
too
strong:
Products
not
culturally
‘accessible’
to
an
export
market
Cultural
transfer
too
weak:
Generic
products
Lack
of
regional
iden6ty
Solu,on:
Balance
generated
by
interac6on
between
Ghanain
and
RCA
students
to
moderate
cultural
design
features

127. 1.
Cultural
transfer
–
Material
Culture
(Material,
techniques,
processes
etc.)
Product
&
Factors:
Ahoma
Woven
Shoe
–
CraQ
techniques,
materials,
customisa6on
Calabash
Vase
–
material
resource,
craQ
skills,
provenance

128. 2.
Cultural
transfer
–
Behavioural
(PaUerns
of
cultural
and
social
behaviour,
emo,ons)
Product
&
Factors:
Adinkra
Game
–
Based
on
tradi6onal
symbols,
game
playing
Pawopaa
collectable
toy
–
goods
carrying,
grasscuSer,
hand
craQ
produc6on,

129. 3.
Cultural
transfer
–
Philosophical
(Ideas,
concepts,
beliefs
etc.)
Product
&
Factors:
Ananse
Toy
–
tradi6onal
spider
story,
carved
figure,
narra6ve
construc6on,
re-­‐telling
and
sharing
via
digital
methods.

133. Ques,ons
The
authors
wish
to
acknowledge
and
thank
the
par6cipa6ng
and
suppor6ng
organisa6ons
for
their
enthusias6c
support
in
GoGlobal
Africa.
All
our
academic
par6cipants
at
KNUST.
Bridget
Kyerematen-­‐Darko,
execu6ve
director
of
Aid
to
Ar6sans,
and
Professor
Glenn
Lewis
for
their
wisdom
and
knowledge
of
Ghana
and
design,
as
well
as
the
par6cipa6ng
ar6sans.
ShopAfrica53
/
BSL
for
e-­‐commerce
aspects.
Our
long-­‐term
GoGlobal
codeveloper:
Garrick
Jones
(LSE).
Advice
and
hos6ng
of
events:
Edna
Dos
Santos
and
her
colleagues
at
UNCTAD;
the
Bri6sh
Council
in
the
UK
and
Accra,
Ghana.
Founding
co-­‐partners
for
GoGlobal
research:
RMIT
University
Melbourne,
Australia.
Background
research
informa6on:
Department
of
Trade
and
Industry,
Accra,
Ghana.
Project
funding:
Engineering
and
Physical
Science
Research
Council
(EPSRC),
UK.
Project
equipment:
Tools
for
Self
Reliance.
Special
independent
researchers
and
tutors:
Genna
Wilkinson,
Sally
Haworth,
Elisa
Hudson,
Nanice
El
Gammel.