Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
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Worked with Sean and John to create a visually driven presentation about Technology & Kids for SXSW.
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Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
- 2. Proprietary & Confidential. © 2012 R/GA All rights reserved. 2
- 11. Sex Religion Politics Kids & digital
- 16. Source: Rewired: Understanding the iGeneration and the Way They Learn
- 17. Source: Nielsen Q4, 2011
- 18. Operate computer 63% 58% Play computer game 52% Ride a bike Write name 37% Make emergency call 20% Tie shoes 11% Source: AVG
- 19. Source: AVG
- 31. Source: CMO Council, 2011
- 41. Proprietary & Confidential. © 2012 R/GA All rights reserved. 42
- 42. 75% 0% 65% 0%
- 44. Source: Q3 2011 Forrester/Heidrick & Struggles Global Evolved CMO Online Survey
- 46. Proprietary & Confidential. © 2012 R/GA All rights reserved. 47
- 54. Departments Offerings ACCOUNT / PRODUCTION Platforms / Applications Campaigns Digital Advertising Relationship Marketing INTERACTION DESIGN Web Sites E-commerce Systematic Design VISUAL DESIGN CONNECTIONS Data Visualization COPYWRITING TECHNOLOGY Brand Development ANALYTICS PLANNING Mobile Consulting Media Product Innovation Social Retail DIGITAL STUDIO Live Events
- 57. Why? X
- 60. 77kids
- 67. LESSON 3 Ask a kid
- 71. militello@google.com sean.miller@rga.com