Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
5. PRESENTERS:
Korye Logan, Digital Marketing Strategist
What is ROI?
@koryelogan
Cosmin Ghiurau, Social Media Solutions Architect
@cosguru
6. Interactive & Social Media Company
What is ROI?
200 Employees Worldwide
Strategy, Creative, Technology & Analytics
Web Sites, Flash Games, Virtual Worlds,
Social Widgets, Mobile Apps, Software & More
7. Portfolio of Recent Work:
Casual Gaming: www.nesquik.com
Virtual World: www.toppstown.com
What is ROI?
Video Web: www.cleanandclear.com/countdown/
Social Application/Widget:
http://apps.facebook.com/interscopesongcard/index.php
Software Development: www.spinscape.com
BOSS|talk Blog: www.bossdev.com/blog/
32. SOCIAL MATTERS TO YOUR BUSINESS
SECTION RESOURCES:
Fortune “How Facebook is taking over…”http://budurl.com/FortuneFB
AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB
Pew Internet & American Life: www.pewinternet.org
eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
Generations Online in 2009 http://budurl.com/PewInternet
What is ROI?
Nielsen Online: www.nielsen-online.com
Social Networking’s New Global Footprint http://budurl.com/qs3p
Report: Global Faces & Networked Places: http://budurl.com/Nielsen
Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth
Forrester: www.forrester.com
“Despite Recession, 50% Increase Social” http://budurl.com/4nhk
comScore: www.comscore.com
Your Peers on LinkedIn, Facebook & Twitter
45. SOCIAL MEDIA LANDSCAPE
SECTION RESOURCES:
CIO: Twitter: How to Get Started Guide for Business People
http://budurl.com/CIOTwitter
Twitter Application Directory
http://twtbase.com
What is ROI?
Elements of Web 2.0 Communication Guidelines
http://budurl.com/web2guidelines
Web Analytics Research Tools:
www.compete.com
www.alexa.xom
www.quantcast.com
71. The Next BOSSdev Webinar:
Wrapping Your Head Around the Social Media Phenomenon
Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT
https://www2.gotomeeting.com/register/201797513
Follow us at www.twitter.com/bossdev
72. THANK YOU
Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan
Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru
Ashley Lomas + klogan@bossdev.com + www.Twitter.com/ashleylomas
Detroit | Austin | New York | Los Angeles | Toronto
Social Media | Branded Flash Games | Virtual Communities
Rich Media | Application Dev. | Website Dev. | Mobile Apps.
T 866 267 7282 | W bossdev.com
