As the number of social networks continues to grow it's important to focus your social efforts on the channels which are the best fit for your blog and your audience. Social Strategies for Bloggers will cover how to develop a solid social strategy, the best ways for optimizing the various social channels for search, and useful tools for measuring the successes of difference social vehicles.
2. Introduction
Social Strategies for Bloggers
So many social sites, so little time
Consider….
• Your bandwidth
• Which social sites your readers spend
their time on
> Demographics can lend insight
• What social channels are appropriate for
your content
• What channels have the ability to deliver
the message types needed for your blog
@FancyPants10
4. Facebook
Social Strategies for Bloggers
Pin important posts
Pinned posts remains at the top of the
page and remains for 7 days.
Page Insights
Gain a greater understanding of how
people are engaging with your content and
obtain valuable demographic data
*Keep personal page and blog page
separate
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5. Twitter
Social Strategies for Bloggers
Twitter Cards: Twitter cards attach visual media experience to your tweets. Once a few lines
of HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible to
Followers.
@FancyPants10
6. Twitter
Social Strategies for Bloggers
Twitter Cards: Twitter cards attach visual media experience to your tweets. Once a few lines
of HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible to
Followers.
@FancyPants10
9. Pinterest
Social Strategies for Bloggers
Pinterest Analytics:
Pinterest Audience Insight = Better Content Decisions
• Must have Pinterest Business Page
• Adaptation of Pinterest's New Look
• A Verified Website (denoted by a checkmark next to your URL on your profile page)
Add SEO value to your Pins
• When creating pin boards, use descriptive keyword-focused titles
• In descriptions, ensure you’re including product keywords that describe
the product and its features/benefits
• Ensure images include a descriptive filename and alt-text
Verification for bloggers
REMEMBER TO…
• Pin thematically
relevant images from
other Pinterest users
• Leaving comments on
other user’s pins
• Using the mention
feature
• Follow other users or
brands
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10. Google+
Social Strategies for Bloggers
Communities: Join or Create a Google+ Community around your blog theme. By
creating a community and/or creating content you’re building your expertise with
others in the industry. If an industry related Community is created, be sure that it’s an
outlet for information sharing and NOT a place where you’re pushing your blog.
Use Markup in Google+ posts: *bold* _italic_
Place a Google+ Badge above the fold on your blog (and make sure it’s a FASS button
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12. Quora: Promote your expertise
Social Strategies for Bloggers
Quora gives you the ability to follow specific topics so you can be on top on new
questions that are posted and answer in a timely matter.
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13. Vine
Social Strategies for Bloggers
Vine in Action
Video is hard…Make it EASY with Vine!
Vine is an app which allows you to create 6 second
looping videos and share via social networks with ease
Vine is Great for…
• How-to tutorials
• Stop motion
• Demonstrations
• Recipes
• Showcases
• Interviews
• Events
• Sound bites
• Etc, Etc, Etc…
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14. Paid: Determine your budget before you spend
Social Strategies for Bloggers
Calculate your raw ROI, then decide an acceptable ROI, a return you can live with to
accommodate marketing spend
Take gain from investment (price point) - cost of investment
cost of investment
@FancyPants10
15. Automation: Give yourself a break
Social Strategies for Bloggers
Hootsuite: Not only a social dashboard. Integrate multiple Facebook and Twitter
accounts. This is free for up to 5 accounts and only $5/month for >5. You can use
HootSuite Hootlet plugin (Chrome or FireFox) which allows for Auto
Scheduling, optimization of delivery times, and easy link sharing.
@FancyPants10
16. Automation: Give yourself a break
Social Strategies for Bloggers
Triberr: Triberr Helps to grow your blogs readership by connecting with like minded
bloggers who are interested in reading and supporting each other.
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17. Automation: Give yourself a break
Social Strategies for Bloggers
Dlvr.it: Plug in a group of RSS feeds and decide what social media accounts you want them
to go to. When RSS posts go live, it automatically sends them to the networks you’ve
selected. Best of all, it’s completely free.
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18. Use search trends to drive timely content
Social Strategies for Bloggers @FancyPants10
19. UseAuto SuggestTools to Expand on Content Ideas
Social Strategies for Bloggers @FancyPants10
20. DriveTrafficWith Social
Channel specific strategies
FASS Buttons
Use trending hashtags when promoting
Flaunt your expertise
Use videos to attract new users
Pay for the visit
Use search interest to schedule content
Automate when possible
Consistently engage with your audience
Measure, Measure, Measure
Social Strategies for Bloggers @FancyPants10
21. SocialTools
Social Strategies for Bloggers
Social Mention: Receive daily email alerts for just about anything.
Twitter Counter: Track your twitter account growth over time. You can also compare
your growth to other people’s handles.
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22. SocialTools
Social Strategies for Bloggers
FollowerWonk: Search Twitter bios to find other bloggers to follow & engage with-
hopefully they will return the favor!
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23. SocialTools
Social Strategies for Bloggers
Simply Measured
Offers many free social reports including:
• Twitter Follower Report
• Facebook Fan Page Report
• Vine Tweet Analysis
• Social Traffic Report
• Instagram User Report
• Facebook Competitive Analysis Report
• YouTube Channel Report
• Tumblr Report
• Linkedin Profile Analysis
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24. Building a Social Strategy
What’s the point? (your objective)
Who am I trying to reach?
How will you reach them?
Set communication goals
Set success metrics
Create a channel specific content calendar
Social Strategies for Bloggers @FancyPants10
25. Resources
Twitter Cards: https://dev.twitter.com/docs/cards
Pinterest Blog Verification: https://help.pinterest.com/entries/22250923-Verify-your-
blog#blog_verification
Quora: www.quora.com
Triberr: http://triberr.com/
Dlvr.it: http://dlvr.it/
Google Trends: http://www.google.com/trends/
Ubersuggest.org: http://ubersuggest.org/
Social Mention: http://www.socialmention.com
Twitter Counter: http://twittercounter.com
FollowerWonk: www.followerwonk.com
Simply Measured http://simplymeasured.com/free-social-media-tools
Edit This Every Time @FancyPants10
Notes de l'éditeur
Social can be a powerful traffic driver to your site, if used correctly. Not every social network is a right fit for every blogger. It's important to evaluate where your target audience or reader spends their time and what social channel is most appropriate for your content. For example, if you are a fashion boutique Pinterest is a sure bet and if you an local news channel, Twitter can be an effective vehicle to deliver timely information to the masses.
It's critical to develop a social strategy which establishes the most effective and appropriate messaging vehicles for your brand. You don't want to spread yourself too thin by attempting to manage more social accounts than you have the bandwidth for. Each social site serves a different purpose, it’s critical to think about how your messaging will fit together to communicate a well-rounded message to your followers
Product:
Summary- the default cardProduct:designed to showcase products via an image, descripting and allow for a price details as wellPhoto: puts the photo front and centerSummary large image: lets you feature a larger image above the title and description of the cardPlayer: for streaming media experiences such as video and audio, allows you to present your content inside an iframe within the tweetApp card- represents mobile applications on twitter and drive installs
Pinterest notes that “If you’re an establishes brand, small business, non-profit, blogger or Publication, you can join Pinterest as a business.For most bloggers, we recommend using HTML meta tags verify your blog. We have instructions for some common blogging platforms below. If you manage your blog's domain through a web hosting site, such as Bluehost, GoDaddy, HostGator, etc., then you can upload an HTML file to verify your website.Right now, you can only verify a top-level domain, such as www.example.com.
*bold* _italic_Figure out marketing budget
In this example I have a raw ROI of 133% – so now ask yourself, what is an acceptable ROI? For me an ROI of 75% is acceptable. This would put my total cost of investment at just about $14.30/ unit sold in order to maintain a ROI of 75%.Take your total cost of investment ($14.30) and less your raw cost of investment ($10.75). This would mean I can afford about $3.55 in marketing spend for each unit sold. If I sell 2-5 units a month, my monthly marketing budget is somewhere between $7-$18 per month.
enables you to join a “tribe” of like-minded group of bloggers and mutually share one another’s RSS blog content via Twitter, Facebook, LinkedIn, and Google+ from one location.
Take advantage of trending topics by using google trends. Google trends delivers the search interest over a period of time which will help with the creation of a content calendarGive example with climbing topics
Instagram for social media > analyticsVine > Vine how tos, client testimonials
Instagram for social media > analyticsVine > Vine how tos, client testimonials
Whats your point; the best social strategies are those that focus on a more narrow rational for social (awareness, retention. Sales, follwoers, readers?)Who am I trying to reach (what’s my demo graphic- m/f, photographers, moms, other bloggers?How will I reach them (what social channels are most effective for my demo)Goals: greater awarness, more readers- set a goal for each channelMetrics: How will I measure if I reached my goal- what KPIs will you use to measure effectiveness Set a channel specific content calendar- keep them coming back for Fresh, exciting, new content regularly.