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Social Marketing 2010: Trends to Watch Out For
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Social Marketing 2010 Trends To Watch Out For Ashok Lalla
1.
Social Marketing 2010:
10 trends to watch out for
2.
#1.brands adopting the
new www & reaching out to consumers whatever, whenever, wherever they are.
3.
#2.brands discovering their
Unique Social Personality (usP) and making it the basis of consumer interactions.
4.
#3. creating brand
momentum by focusing on the moments, instead of trying to be momentous.
5.
#4.Brand Tweetology –
the art of creating consumer-brand chemistry 140 characters at a time.
6.
#5.recognition that the
social media of the future is people. Not websites, applications or widgets.
7.
#6.encouraging conversations through
emotional appeal, not chasing conversions through sales spiel.
8.
#7.Opportunity to socialize
(OTS) & return on Involvement (ROI) becoming the new measures of success.
9.
#8.Sociability Quotient becoming
the new marketing currency of brands.
10.
#9.Digital moving from
peripheral to central in marketing planning.
11.
#10.convergence of traditional
marketing wisdom with social marketing smarts.
12.
Ashok lallaPresident –
digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla
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