Buyers are more interested in their own needs and problems than products or services. A good salesperson focuses on understanding the buyer's situation and needs, finding common ground, and showing how the product or service specifically addresses the buyer's challenges. By making the interaction about the buyer rather than yourself or your product, you can build trust and increase the likelihood of a sale.

1. Sales Tip # 36
ashrafchaudhry.com
By
Ashraf Chaudhry
BUYERS BUY
Pakistan’s # 1
Sales Trainer
-----------------------------
Author of
YOU FIRST
THAN YOUR
PRODUCT.