This document summarizes a public relations proposal for a new folding bicycle called the "superfast folding bicycle" being introduced by Cyclone Group of Industries. The summary describes the bicycle's key features of being lightweight, easy to carry and fold, affordable at Rs. 10,000, and having 4 gear facilities and disk brakes. It then outlines the target audiences of high and middle class individuals, tourists, young people and students. Finally, it discusses the proposed public relations practices of using advertisements, demonstrations and good customer service to attract attention and build trust in the new product.
3. Introduction:
Cyclone group of industries presents superfast folding bicycle
This is the most flexible product ever in any cycle industry
with many features. A folding bicycle is a bicycle designed to
fold into a compact form, facilitating transport and storage.
When folded, the bicycle can be more easily carried into
buildings and workplace or on public transportation and more
easily stored in compact living quarters or aboard a car, boat
or plane.
4.
5. Internal public
All the member of organization
Top management
Middle management
Lower management
External public
Customer
Vendor
Dealer
Media
government
9. By advertisement
Television
Newspaper
Radio
Advertisement on railway platform
Air port
Mobile message adv
And mostly on tourism website
10. By facility
By Provide trial facility(for 1hr)
By provide additional feature
safety kit
Bag
1 year free servicing
11. How to win belief
By giving better quality
By communicating with consumer
Price according to quality
By building brand image
12. How to impart understanding….
Crisis Management
Management the resource
Maintaining good relation with external public and
external public
13. Why only
Light weight
Easy to carry
Easy to pump tube
With 4 gear facility
Disk break
Portable
Price-Rs. 10000
bicycle
14. References….
"The Folding Bike Solution". Transportation Alternatives. Retrieved 2013-06-06.
"Bikes on Public Transport". Transport for London. Retrieved 2013-06-06.
"The History of the Folding Bike". The folding Cyclist. Retrieved 2013-06-06
"Why choose a folding bike?". A to B Magazine. Retrieved 2013-06-06.