Advertasing

2.  MEANING
 DEFINITION
 IMPORTANCE
 SCOPE
 DISADVANTAGES.

3.  Advertising is the glamorous element of the
promotion mix. It cover all activities connected
with the giving of publicity regarding goods
and services offered for sales. It is a paid form
of non verbal communication that is
transmitted through mass media such as
television ,radio, newspapers, magazines,
direct mail and outdoor display.

4.  According to HALL, Advertising is
salesmanship in writing, print or picture or
spreading information by means of the written
or printed words and the pictures”
 American Marketing Association Define as
"any paid form of non-personal presentation
and promotion of ideas, goods or services by
an identified sponsor”

5.  It is a non personal communication to target
audience.
 It is a paid form of communication by an
identified sponsor.
 It provide information about product or
services.
 It may be visual, spoken or written.
 It is salesmanship in print
 It is a mass communication medium.
 It stimulates sales.

6.  To introduce product in to the market
 To create attraction and create interest among the
consumers towards a product
 To strengthen other promotion mix elements
 To raise the standard of living of society
 To capture a share in the market
 To create, maintain and increase the demand of a
product
 To communicate various information
 To induce consumer to purchase a particular
product

7.  To the manufacturers
 To the wholesalers and retailers.
 To the salesman
 To the consumers
 To the society.

8.  Increase the demand for the product.
 It helps to maintain the existing demand and to
create new demand for the product
 It increase the goodwill of the company.
 It helps easy introduction of product in to the
market.
 It protect the manufacturers from undue
dependence on middleman.

9.  It helps the dealers to have more sales.
 Inform the consumers the quality and feature
of the product.
 It increase the prestige of the dealers.
 Well advertised products can be sold without
much salesmanship.

10.  Adverting prepares a back ground fora
salesman to begin his work.
 It reduce his burden of job.
 It makes the salesman self-confidence.

11.  It inform the consumer about quality and price
of the product
 It establish direct contact with the consumer
 It avoid the presence of middleman
 It helps them to know when and where the
products are available.
 It helps the consumer for intelligent buying.

12.  It leads to large scale production
 It create a employment opportunity for the
professional artist.
 Increase standard of living of the society by
facilitating to make use of a variety of product
s
 It educate the public regarding use and benefits
of different products
 It helps the press to enable it to sell newspapers
and magazines at a lower price.

13.  It is unnecessary and wasteful
 It increases the cost and price of a product
 It create monopolies
 It create unhealthy competition
 It create confusion in the mind of consumer
for buying a product
 It create clashes in the family

14.  THANK YOU………………