Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections. This survey was made in order to understand Vietnamese music listening behaviors. This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.

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19%
12%
7%
1%
1%
3% Several times / day
Once time / day
4 - 6 times / week
2 - 3 times / week
Once times / week
Several times / month
Less than the above / no
listening to music
Q. How often do you listen to music ? / How much time
do you spend per day for listening to music?
75% listen to music daily. Music is the main entertainment for
Vietnamese.

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Nearly 80% listen to music less than 1 hour. 1/5 are the
heavy listeners who listen to 1 hour and more.
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27%
53%
16%
5%
Less than 30 mins
From 30 mins - 1 hrs
From 1 hr - 3 hrs
More than 3 hours

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95%
28% 27% 27% 25%
11% 9%
4% 4%
82%
5% 4% 5%
2% 1% 1% 1% 0%
Viet Nam USA Korea China UK Japan Europe
in
general
Other
Asia
Latin
Vietnamese music is dominantly popular. After US, Korean
music is the 3rd most popular music.

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44%
33%
29%
28%
20%
17%
12%
12%
11%
11%
27%
Pop
Dance / EDM
Hip Hop / Rap
Bolero
Rock
Classic
R&B / Soul
Animation song
Country
Jazz
Others
Other than pop music, Dance (EDM) and Hip Hop / Rap
music are popular.
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50%
44%
35%
28%
26%
26%
12%
12%
3%
Suffering the internet
Working
Doing household chores
Doing nothing (only listening to music)
Studying
Traveling or moving
Reading book
Party
Others
Music is on when they do internet surfing or working.
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Mobile phone is the dominant device that Vietnamese listen
to the music.
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93%
34%
31%
17% 16%
7% 7%
82%
9%
4% 2% 2% 1% 1%
Mobile
Phone
Laptop / PC TV Tablet Mp3 / Mp4
Player
Others Radio

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Q. How do you listen to the music ?
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70%
56%
43%
33%
26%
23%
22%
18%
15%
13%
The quality of sound
The variety of available songs
The ability to download music / To listen
while offline
The ability to keep listening to music while
doing others task
The ability to create playlist
No / Less advertisement
The ability to recommendation favourite
songs
Reasonable fee
Less internet data consumption
Attractive Interface
Music quality, variety, downloadability are the 3 items that
Vietnamese choose to listen to music.
Q. Please select your criteria for choosing a music
streaming service to listen music to

11. 819*,&2)'*("+)&2$"($)= >1$&,
Q. Please name 5 Vietnam or Foreign singers / artists that you have most listened to their music ?
No 1
Son Tung MTP
(41%)
No 2
Jack (34%)
No 3
My Tam (17%)
No 4
Dan Truong (12%)
No 5
Ho Quang Hieu
(10%)
No 6
Dam Vinh Hung
(19%)
No 7
Cam Ly (8%)
No 8
Le Bao Binh (8%)
No 9
Quang Le (7%)
No 10
Le Quyen (6%)

12. 819*,&2)'*("+)&2$"($)= ?%$#2%&$"1%&,
Q. Please name 5 Vietnam or Foreign singers / artists that you have most listened to their music ?
No 1
Taylor Swift (20%)
No 2
Black Pink (18%)
No 3
BTS (17%)
No 4
Alan Walker (16%)
No 5
Westlife (9%)
No 6
Justin Bieber (8%)
No 7
Maroon 5 (8%)
No 8
Katy Perry (5%)
US,
55%
Korea,
26%
UK,
19%
Countries where the mentioned
artists are from
(summarized as total 100%)
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