The survey about Vietnam food delivery services. 8% of Vietnamese in HCM/Hanoi are the regular users of food delivery services.

1. Q&Me is online market research provided by Asia Plus Inc.
Food Delivery Market in Vietnam

2. Research Background
• Target Respondents: 404 People
• Men and Women from 19~39 years old
• Place: HCMC, Hanoi
• Research Conducted in June 2016
• Notes:
• In this report, “food delivery” excludes drinks and take-out
service.
• In this report, “eat out” excludes street vendors and refers to
restaurants with proper roofs.
• In this report, “take out” excludes drinks.

3. Executive Summary
• Food delivery users are 34% of the entire population.
The regular users are 8% of the entire one.
• Most frequent times are weekday lunch, dinner and
weekend dinner.
• Users usually have delivery service with family & friends
• Popular Dishes: Fried Chicken and Italian & Pizza.
• Popular restaurant is KFC, followed by Pizza Hut.
• Ways to Find: Web Search & Already Known Stores.
• Way to Order: Phone calling is the most common
• Points to be Improved: “shorter delivery time” “safer and
better food quality” “cheaper as no usage of space”
“more food menu”
• Desired Delivery Service: “Midnight Delivery” & “Special
Dishes (Birthday etc)”

4. The Summary of the Common Delivery Service in Vietnam
KFC Pizza Hut Mon Hue
Number of
Restaurants
140 50 60
Available Time 9:00-21:00 10:00-22:00 9:00-21:00
Delivery Time Within 30 mins Within 30 mins Within 40 mins
Penalties for
Late Delivery
None None None
Order
Methods
Mobile App, Phone
Calling, Web Search
Phone Calling,
Web Search
Mobile App, Phone
Calling, Website,
Portal Site
Minimum Price 80,000VND 100,000VND 50,000VND
Delivery Fee Free Free Free within 7km

5. Overall Map of Food Delivery Usage
Regular customers are 8%; occasional customers are 26%.
Q. Do you usually use food delivery service?
8%
26%
6%
15%
41%
4%
Yes, regularly
Yes, special times
No, but interested
No, but used to
No, and never used
I don`t know

6. Frequency of Food Delivery Usage
Among the delivery users, once a week or more makes up
20%. The average frequency is once a month.
0%
8%
12%
15%
21%
17%
28%
Frequency of Delivery Usage
among Delivery Users
Q. Do you usually use food delivery service? / How often do you use food delivery service?
Delivery
user
34%
Non-
user
66%
Usage of Food Delivery Service

7. Times When Food Delivery Service is Used.
3%
32% 33%
1%
14%
33%
10%
24%
Weekday
Breakfast
Weekday
Lunch
Weekday
Dinner
Weekend
Breakfast
Weekend
Lunch
Weekend
Dinner
Snack Time Not Relies
on
Ocassions
The most frequent times are weekday lunch, dinner and
weekend dinner. These 3 times will have even higher %
among the regular users.
Q. On what occasions do you use food delivery service? (up to 3)

8. Kinds of Food during Food Delivery55%
40%
23% 22% 22%
18% 17% 16% 15% 14%
6% 5%
Friend chickens and Italian & Pizza are popular.
The most popular restaurant is KFC, followed by Pizza Hut.
Q. What food do you order for food delivery?

9. Persons to Have Food Delivery With.
Family and friends are very common people to have food
delivery with.
Q. Who do you usually have food delivery with? (up to 3)
60%
43%
35% 34%
28%
Family Friends Colleagues Partner Alone

10. Methods to Find Restaurants for Food Delivery
53%
47%
37%
30% 28%
8%
1%
“Web Search” and “Already Known Restaurants” are the two most
frequent methods. The most common ordering method is phone calling.
Q. How do you look for a food delivery restaurant?

11. Major Reasons for the Use of Food Delivery
38%
32%
24%
18% 17%
15% 15% 13% 12%
10% 9% 8% 7% 6% 5% 4% 4% 2%
Major opinions are “No Need to Travel,” “Useful in Bad
Weather” and “No Need to Cook & Clean.”
Q. Why do you use food delivery service? (up to 3)

12. Comparison of the Frequency between Eat-Out/ Take-Out
and Food Delivery
Regular food delivery users also eat out and take out more
often.
Q. How often do you eat out? & How often do you use food takeout service?
6% 6%
24%
42%
12%
9%
0% 0%
3% 3%
26%
45%
3%
13%
3% 3%
Eating Out Takeout
AVG= Once /week
6%
5%
15%
17%
7% 7%
4%
24%
3% 3%
16% 15%
11%
8%
9%
35%
Eating Out Takeout
AVG= Once / month
Food Delivery Users Overall

13. Major Reasons for Non-Usage of Food Delivery
30% 29%
26%
16% 15%
12%
9% 9% 8%
5% 5% 4%
1%
4%
Major reasons are “prefer home-made foods by family/myself,” “Easier
to Go to Restaurants” and “Long Waiting Duration”
Q. Why do you Not use food delivery service? (up to 3)

14. Spending per One Meal Order for Food Delivery
4%
8%
16% 16%
19%
21%
16%
Less than
50,000 VND
50,001 -
70,000 VND
70,001 -
100.000
VND
100.001 -
150.000
VND
150.001 -
200.000
VND
200.001 -
300.000
VND
More than
300.000
VND
Common spending is 150,001-200,000VND, which is relatively high.
Hence, there is a income-related obstacle to the use of food delivery.
Q. How much do you spend on one meal order for food delivery?

15. Points to be Improved
42% 40% 39%
35%
21%
17%
15%
10%
7% 6% 4%
“Safer and Better Food,” “Cheaper as No Usage of Space,”
“Shorter Delivery Time” and “More Food Menu”
Q. What are the things you want food delivery service to improve? (up to 3)

16. Desired Delivery Service
46% 43%
36%
21% 20% 18%
10%
5%
1%
“Special Dishes (Birthday etc)” and “Midnight Delivery”
have a high demands.
Q. Which delivery service would encourage you to use delivery service? (up to 3)

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19. 17%
8% 8% 8% 8% 8%
7% 7%
7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others
Who we are (1) – Q&Me panelist
Due to the utilization of online, our service is best suited for the survey
targeting 10’s – 30’s in urban areas

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