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1. Vietnam university vs high school students
- The difference of the lifestyle

2. Executive Summary
• University students have higher penetration of smart phone
(52%) and laptop(76%) among university students
• 39% of university students take English lessons while high
school students spend their afternoon rather for their school
studies
• Facebook is the absolute No.1 online activities for both. Uni
students spend more time for online video while high school
students are inclined more for music
• Both of high school / university students have a good number
of Facebook friends. 2/3 of them have more than 200 friends
• Game is also the very popular relaxing time for both. Uni
students tend to use notebook and smartphones more than
high-school students, probably due to the device penetration
differences.

3. University student life in Vietnam

4. High school student life in Vietnam

5. Monthly allowance
18%
32%
21%
14%
9%
4%
1%
0%
2%
3%
11%
9%
14%
32%
23%
7%
1%
0%
0%
5%
10%
15%
20%
25%
30%
35%
zero
allowance
Up to
200,000 VND
200,000 -
500,000 VND
500,000 -
1,000,000
VND
1,000,000 -
2,000,000
VND
2,000,000 -
3,000,000
VND
3,000,000 -
4,000,000
VND
4,000,000 -
5,000,000
VND
From
5,000,000
VND
High school University

6. How they reach to the school
70%
13%
8% 9%
30%
46%
23%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
By bicycle By motorbike By bus By family member
High School University
High school = bicycle, Uni = motorbike

7. Owned IT device
Yes,
56%
No,
44%
Yes,
30%
No,
70%
Yes,
31%
No,
69%
Yes,
76%
No,
24%
Yes,
13%
No,
87%
Yes,
9%
No,
91%
Yes,
33%
No,
67%
Yes,
52%
No,
48%
Desktop Laptop Tablet Smart phone
High
School
Uni-
versity
Higher penetration of smart phone and laptop among university students

8. How long they study weekly (including privates)
31%
35%
23%
5%
7%
45%
31%
13%
8%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Up to 40 hours 40-50 hours 50-60 hours 60-70 hours From 70 hours
High school University
High school spends more time on study

9. Personal investment on education
14%
32%
26%
21%
39%
9% 10%
32%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
English school Other private
school
Both None of them
High school University
Nearly 50% of high school and uni students take private lessons

10. After-school activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
University
Always Often Sometimes Never
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
High school
Always Often Sometimes Never
University students enjoy more activities after school by more frequent chatting,
Eating/drinking and shopping

11. Weekend activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
High School
Always Often Sometimes Never
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
University
Always Often Sometimes Never
University students more gathering and games, less sport and schools

12. Internet and social media usage (1)
0%
5%
10%
15%
20%
25%
30%
35%
High School University
Internet usage of Uni. students are higher
0%
5%
10%
15%
20%
25%
30%
35%
High School University
Internet Social media

13. 0%
5%
10%
15%
20%
25%
30%
35%
High school
Internet Social Media
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
University
Internet Social Media
Better similarity between internet and social media for high
school (most of their net activities are social media)
Internet and social media usage (2)

14. Internet activities
90%
61%
56%
50%
46%
41%
26%
21%
8%
94%
62% 64%
49%
46%
52%
42%
24%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Music Watch
videos
Study Game Info
search
Chat Other
SNS
Others
High School University
Facebook are far higher than the other activities. Uni students watch
videos and info searches are higher than high school students

15. Facebook friends numbers
10%
8%
15%
26%
20%
13%
5% 4%
5%
9%
19%
29%
23%
9%
3% 3%
0%
5%
10%
15%
20%
25%
30%
35%
Less than 50 50-100 100-200 200-500 500-1000 1000-1500 1500-2000 More than
2000
High School University
10% of high-school students have less than 50 friends which is double of
university. The trend is similar between them except those

16. Frequency of the major social services
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Youtube Zing Me Twitter
Everyday Couple times a week once per week
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Youtube Zing Me Twitter
Everyday Couple times a week once per week
High school less usage of Youtube, Zing Me. More usage in Google+
High School University

17. Applications to play game
42%
34%
26%
24%
10%
8%
6%
20%
8%
52%
39%
26% 26%
4%
11%
6%
13%
6%
0%
10%
20%
30%
40%
50%
60%
Facebook Application
games
Zing Me Other
domestic
webgames
Arcade game Other
international
webgames
Video game Others I don't play
game
High School University
University more via App game and Facebook

18. Devices to play games
62%
29% 30%
12%
6%
30%
67%
46%
8%
2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Desktop Notebook Smartphone Tablet Other
High school University
University more via notebook and smartphones due to
the higher device penetration

19. Hours to spend on games (weekly)
22%
23%
11% 11% 11%
4%
10%
9%
21%
26%
16% 16%
6%
3%
8%
4%
0%
5%
10%
15%
20%
25%
30%
Up to 1 hour 1-3 hours 3-5 hours 5-10 hours 10-15 hours 15-20 hours From 20
hours
I don't play
game
High school University

20. Survey information
• Vietnam university vs high school students
• 500 Male / Female of 15-22 (high school and university
students)
• Conducted on Oct 24-31