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Vietnamese view of Japan & Korea culture

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Japan and Korea are one of the foreign countries that gives strongest influence on Vietnam. This survey is conducted to find out the overall perception among Vietnamese toward Japan and Korea.

Publié dans : Marketing
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Vietnamese view of Japan & Korea culture

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Vietnamese perception of Japan & Korea Asia Plus Inc.
  2. 2. Overview Japan and Korea are one of the foreign countries that gives strongest influence on Vietnam. This survey is conducted to find out the overall perception among Vietnamese toward Japan and Korea. The survey was conducted by 18 – 39 years old in Ho Chi Minh, Hanoi & Other cities with over 500 respondents.
  3. 3. Japan
  4. 4. Interest in Japanese and Korean culture 84% interested in Japanese culture, and 74% interested in Korean culture Q. How much are you interested in Japanese / Korean culture? 48% 36% 16% Japan Very interested Interested Others 35% 39% 26% Korea Very interested Interested Others
  5. 5. Interest in Japan (By profile) 84% are interested. Elderly and wealthy people highly interested Q. How much are you interested in Japanese culture? 48% 51% 45% 46% 50% 45% 42% 56% 53% 43% 53% 36% 32% 41% 34% 39% 37% 42% 32% 30% 38% 46% Total Male Female 18-29 30-39 HCM Ha Noi Others Lower Class Middle Class Upper Class Very Interest Interest Neutral Not Interest Not Very Interest
  6. 6. Vietnamese Interest in Korea 74% are interested. Female and wealthy people highly interested Q. How much are you interested in Korean culture? 35% 31% 40% 36% 35% 34% 37% 36% 34% 33% 48% 39% 38% 40% 36% 42% 38% 37% 42% 39% 39% 38% Total Male Female 18-29 30-39 HCM Ha Noi Others Lower Class Middle Class Upper Class Very Interest Interest Neutral Not Interest Not Very Interest
  7. 7. Images about Japan Q. When you hear "Japan", what comes up on your mind? 1. Cherry blossom 2. Personality 3. Modernized/ Civilized 5. Manga/ Anime 6. Cuisine 7. Sushi 8. Advance Technology 9. AV industry 10. Mount Fuji 4. Kimono
  8. 8. Images about Korea Q. When you hear "Korea", what comes up on your mind? 1. Kimchi 2. Romantic Drama/ Movies 3. Music/ K-Pop 4. Cuisine 5. Beautiful Landscape 7. Hanbok 8. Culture 9. Fashion 10. Personality6. Cosmetic Surgery
  9. 9. Popular Japan' Drama among Vietnamese Q. Please share the name of Japanese drama that you know of 6. Hoshi no Kinka 2. Doraemon1. Oshin 3. Stewardess Monogatari 4. Detective Conan 5. 1 Litres of Tears 7. Power Rangers 8. Naruto 9. Cardcaptor Sakura 10. One Piece
  10. 10. Popular Korean' Drama among Vietnamese Q. Please share the name of Korean drama that you know of 1. Boys Over Flowers 2. Descendent of the Sun 3. Medical Brothers 6. Autumn in my Heart 7. High Kick 9. First Love 5. Glass Slippers 4. Winter Sonata 8. Full House 10. Stairway to Heaven
  11. 11. Popular Japanese' Song/ Musician among Vietnamese Q. Please share the name of Japanese songs or musicians that you know of 3. Doraemon no Uta 4. Sakura – Hatsune Miku 5. Hatsune Miku 6. Kana Nishino 7. Sakura Song 8. Akina Nakamori 9. Hikaru Utada 10. Sakura Anata ni Deaete Yokatta 1. Miwa Yoshida 2. Nakashima Mika
  12. 12. Popular Korean' Song/ Musician among Vietnamese Q. Please share the name of Korean songs or musicians that you know of 6. Kim Tae Yon 7. Kim Jong- Hyun 9. Hari Won 10. Super Junior8. Haru Haru – Big Bang 1. Big Bang 3. B-Rain2. G - Dragon 4. T-Ara 5. SNSD
  13. 13. Popular Japanese' Celebrities among Vietnamese Q. Please share the name of Japanese celebrities that you know of 6. Fujiko Fujio 7. Fukuzawa Yukichi 8. Hideyoshi Nakata 1. Shinzo Abe 2. Maria Ozawa 3. Miwa Yoshida 4. Sora Aoi 5. Emperor Akihito 9. Yoko Ono 10. Aoyama Gosho
  14. 14. Popular Korean' Celebrities among Vietnamese Q. Please share the name of Korean celebrities that you know of 1. Lee Min-ho 4. Jang Dong-gun 5. Song Hye-kyo 6. Park Ji-sung 9. Park Geun-hye 2. B-Rain 3. G - Dragon 10. Big Bang7. Kim Tae-hee 8. Song Joong-Ki
  15. 15. AUDIENCE PROFILE
  16. 16. Respondents profile (n=510) Male 50% Female 50% Gender HCM 32% Ha Noi 28% Others 40% Cities 18-29 50% 30-39 50% Age Lower Class 37% Middle Class 47% Upper Class 16% Income * Lower Class: under 10M VND * Middle Class: from 10 - 25M VND * Upper Class: Over 25M VND
  17. 17. Q&Me – About Online Market Research Services
  18. 18. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  19. 19. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Sept, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  20. 20. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  21. 21. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  22. 22. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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