Japan and Korea are one of the foreign countries that gives strongest influence on Vietnam. This survey is conducted to find out the overall perception among Vietnamese toward Japan and Korea.

1. Q&Me is online market research provided by Asia Plus Inc.
Vietnamese perception of Japan & Korea
Asia Plus Inc.

2. Overview
Japan and Korea are one of the foreign
countries that gives strongest influence
on Vietnam. This survey is conducted to
find out the overall perception among
Vietnamese toward Japan and Korea.
The survey was conducted by 18 – 39
years old in Ho Chi Minh, Hanoi & Other
cities with over 500 respondents.

3. Japan

4. Interest in Japanese and Korean culture
84% interested in Japanese culture, and 74% interested in Korean culture
Q. How much are you interested in Japanese / Korean culture?
48%
36%
16%
Japan
Very interested Interested Others
35%
39%
26%
Korea
Very interested Interested Others

5. Interest in Japan (By profile)
84% are interested. Elderly and wealthy people highly interested
Q. How much are you interested in Japanese culture?
48% 51%
45% 46% 50%
45% 42%
56% 53%
43%
53%
36% 32% 41%
34%
39%
37% 42%
32%
30%
38%
46%
Total Male Female 18-29 30-39 HCM Ha Noi Others Lower
Class
Middle
Class
Upper
Class
Very Interest Interest Neutral Not Interest Not Very Interest

6. Vietnamese Interest in Korea
74% are interested. Female and wealthy people highly interested
Q. How much are you interested in Korean culture?
35% 31%
40% 36% 35% 34% 37% 36% 34% 33%
48%
39%
38%
40%
36% 42%
38% 37% 42%
39% 39%
38%
Total Male Female 18-29 30-39 HCM Ha Noi Others Lower
Class
Middle
Class
Upper
Class
Very Interest Interest Neutral Not Interest Not Very Interest

7. Images about Japan
Q. When you hear "Japan", what comes up on your mind?
1. Cherry blossom 2. Personality 3. Modernized/
Civilized
5. Manga/ Anime
6. Cuisine 7. Sushi 8. Advance
Technology
9. AV industry 10. Mount Fuji
4. Kimono

8. Images about Korea
Q. When you hear "Korea", what comes up on your mind?
1. Kimchi 2. Romantic
Drama/ Movies
3. Music/ K-Pop 4. Cuisine 5. Beautiful
Landscape
7. Hanbok 8. Culture 9. Fashion 10. Personality6. Cosmetic
Surgery

9. Popular Japan' Drama among Vietnamese
Q. Please share the name of Japanese drama that you know of
6. Hoshi no Kinka
2. Doraemon1. Oshin 3. Stewardess
Monogatari
4. Detective Conan 5. 1 Litres of Tears
7. Power Rangers 8. Naruto 9. Cardcaptor
Sakura
10. One Piece

10. Popular Korean' Drama among Vietnamese
Q. Please share the name of Korean drama that you know of
1. Boys Over
Flowers
2. Descendent
of the Sun
3. Medical
Brothers
6. Autumn in
my Heart
7. High Kick 9. First Love
5. Glass
Slippers
4. Winter
Sonata
8. Full House 10. Stairway
to Heaven

11. Popular Japanese' Song/ Musician among Vietnamese
Q. Please share the name of Japanese songs or musicians that you know of
3. Doraemon no Uta 4. Sakura – Hatsune
Miku
5. Hatsune
Miku
6. Kana Nishino 7. Sakura Song 8. Akina Nakamori 9. Hikaru Utada 10. Sakura Anata
ni Deaete Yokatta
1. Miwa Yoshida 2. Nakashima
Mika

12. Popular Korean' Song/ Musician among Vietnamese
Q. Please share the name of Korean songs or musicians that you know of
6. Kim Tae
Yon
7. Kim Jong-
Hyun
9. Hari Won 10. Super Junior8. Haru Haru –
Big Bang
1. Big Bang 3. B-Rain2. G - Dragon 4. T-Ara 5. SNSD

13. Popular Japanese' Celebrities among Vietnamese
Q. Please share the name of Japanese celebrities that you know of
6. Fujiko
Fujio
7. Fukuzawa
Yukichi
8. Hideyoshi
Nakata
1. Shinzo
Abe
2. Maria Ozawa 3. Miwa Yoshida 4. Sora Aoi 5. Emperor Akihito
9. Yoko Ono 10. Aoyama
Gosho

14. Popular Korean' Celebrities among Vietnamese
Q. Please share the name of Korean celebrities that you know of
1. Lee Min-ho 4. Jang Dong-gun 5. Song Hye-kyo
6. Park Ji-sung 9. Park Geun-hye
2. B-Rain 3. G - Dragon
10. Big Bang7. Kim Tae-hee 8. Song Joong-Ki

15. AUDIENCE PROFILE

16. Respondents profile (n=510)
Male
50%
Female
50%
Gender
HCM
32%
Ha Noi
28%
Others
40%
Cities
18-29
50%
30-39
50%
Age
Lower Class
37%
Middle Class
47%
Upper Class
16%
Income
* Lower Class: under 10M VND
* Middle Class: from 10 - 25M VND
* Upper Class: Over 25M VND

17. Q&Me – About Online Market Research Services

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19. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Sept, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

20. Our advantage – Quick with quality
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several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI

21. Our quality assurance process
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based on the
exact profile
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derailed database
panel
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with irrelevant
replies
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questions hit
users
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Contradicted
answer users
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answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
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researchers
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researchers will
check the
relevance as well
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comments
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panelist priorities
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survey results, bad
users are screened
out while prioritizing
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good feedbacks.

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