1.
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2.
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3.
-./%'.*0%1234%/$1+2%5.(6(73%#*%$%8$4
12%
26%
28%
16%
8%
4%
5%
Less than
30 min
31 - 60 min 1 - 2 hours 2 - 3 hours 3 - 4 hours 4 - 5 hours More than 5
hours
!"#$%&#'%()#*%#+%,#&-./0#1%,2,34#5(#-#*-+#-6#-748-)49
Vietnamese spend around 2 hours per day for watching
YouTube.

4.
Vietnamese spend around 2 hours per day for watching
YouTube. The time spending is higher at the elders.
-./%'.*0%1234%/$1+2%5.(6(73%#*%$%8$4%%
F%;'56"+(7&G
11% 13% 15%
8% 10%
26% 26%
28%
22%
28%
29% 27%
26%
31%
30%
16% 16% 16%
21%
13%
8% 7% 7% 8% 10%
3% 6% 3% 5% 5%
6% 5% 6% 5% 4%
Male Female 10's 20's 30's and above
Less than 30 min 31 - 60 min 1 - 2 hours 2 - 3 hours
3 - 4 hours 4 - 5 hours More than 5 hours
!"#$%&#'%()#*%#+%,#&-./0#1%,2,34#5(#-#*-+#-6#-748-)49

5.
YouTube comes as 2rd among SNS, after Facebook.
5.(6(73%9.9('$:#14%.;3:%.123:%<=<
Q. Please sort the following social media based on your
likeness
57%
34%
4% 1% 3%
31%
48%
13%
2%
7%
9%
14%
54%
7%
16%
3% 4%
29%
90%
74%
Facebook YouTube Zalo Instagram TikTok
Social media popularity by ranking
1st pick 2nd pick 3rd pick Others

6.
>3;#+3"%1.%/$1+2%5.(6(73
94%
43%
27%
16%
Smartphone PC TV Tablet
Q. What are the devices that you watch YouTube?
Smartphone is dominantly popular as the device to watch
YouTube.

7.
?$;.:#13%5.(6(73:
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0) '1&
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,M./

8.
5.(6(73%#*@'(3*+3%.;3:%"2.99#*0
Yes, 58%
No, 42%
Q. Do you have experience that you are influenced by
YouTube to purchase something?
58% have the purchased the items after watching YouTube.

9.
)13A"%9(:+2$"38%$@13:%/$1+2#*0%5.(6(73
16%
17%
18%
21%
28%
31%
33%
35%
41%
45%
Sport
Supplement / Functional foods
Online service / mobile app
Book
IT
Food
Game
Fashion
Beauty / cosmetics
Electronics
Q. What are the products that you had purchased as the
influence of YouTube?
Electronics, Beauty/cosmetics, fashion are the top 3 items
that people are influenced by watching YouTube.

10.
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11.
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12.
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13.
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14%
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14.
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/"**&/,("*)':(1'"#6'0&0(/1,&0'."%(7&'155'+"6'-(2-&6'L#17(,;'01,1'/"77&/,("*)''
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Fieldworker deployment

15.
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16.
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17.
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