First presented at All That Matters 2016, this report reveals big picture movements in media money in Asia, especially within the Content & Sponsorship channel which has now overtaken some other traditional paid media channels (YE 2015). Produced in partnership with WARC.

1. STATE OF THE NATION
Content & Sponsorship
Market Forces in Asia

2. The ASN Index: Value
© Asia Media Partners Pte Ltd
ASN
INDEX
37% YoY
in ’15
31%
forecast
in ‘16

3. The ASN Index: Volume (‘12-’16F)
© Asia Media Partners Pte Ltd

4. The ASN Index: Sport vs Non-sport
© Asia Media Partners Pte Ltd
72:28
Sport/
Non-Sport
in ’12…
28:72 in
’16
(forecast)

5. A World without China

6. © Asia Media Partners Pte Ltd
From
17% to
62%
market
share in 6
years
A World without China

7. The Olympics Effect on Asia?

8. The Post-Olympics Effect (Beijing, 2008)
© Asia Media Partners Pte Ltd
Since
2008:
CAGR of
17% or a
5x
increase
in Sport
s’ship
spend

9. Go Big in Japan
© Asia Media Partners Pte Ltd
US$2.7b
projected
for Tokyo
2020

10. Other Trends

11. Brand-owned Platforms (‘12-’16F)
© Asia Media Partners Pte Ltd

12. Ave. # of deals / brand? (‘12-’16F)
© Asia Media Partners Pte Ltd

13. Where is Content & Sponsorship heading?

14. Vs Traditional Media: ’13-’15
© Asia Media Partners Pte Ltd
Sponsorship doubles share of ALL media spend in Asia in last 3 years (3 to 6%)

15. The ASN Forecast
© Asia Media Partners Pte Ltd
2018:
~US$21b

16. 1. Continue to invest in Sponsorship &
Content
2. Sports platforms: add some
Entertainment to win back $$$
3. Move to China
Our BIG 3 CEO bets

17. THANK YOU
ASIASPONSORSHIPNEWS.COM
@ASIASN