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Extract ASN training KPIs & ROO

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A quick infographic on what KPIs should look like and when to use them

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1© Asia Sponsorship News
SO WHAT IS ROO? What should the objectives look like? •  Directional: increase brand consideration; increase our consumer databases •  Speci?ic target audience: males 25-49 •  Specify time period: within 3 months •  Measurable: by x%
3© Asia Sponsorship News ROO: Sample Framework Business Objectives Objective/ Target Execution Tactics Metrics Methodology PRIMARY: Establish exposure “Be seen by an incremental audience of 100m” Branding (arena, broadcast, www etc) Attendances Media audiences Web data Ratings/ Broadcast Audit, circulations, GA, Comscore, Media evaluation SECONDARY: Achieve awareness “70% brand recall from this 100m audience” Activation Social PR Awareness increase vs benchmark Benchmark vs peers Sponsorship tracker, Omnibus study, Social data, ‘At Event’ research

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