This presentation was presented at the MIPT english class under the theme "Sales presentation". It is a translation of the presentation for competition “Egghead”. This theme is dedicated to the design of the modern approach, called "compliance management", which provides a flexible description of business processes at the user level.

1. simkin.av@gmail.com
Anatoly Simkin
Magistrate from MIPT, FIBS-9111
Group of management consulting
17th May 2010
The system of flexible automation
of Web Stores
Sales Presentation
The project for the grand «U.M.N.I.K.»

2. Content
1. Product presentation
2. Features and USP
3. Competing products
4. Target audience
5. Steps-to-market
6. Advertising techniques
2

3. Product presentation
Component
Flexible automation and rapid
adaptation of business processes
in the field of Internet retail at the
level of ERP-system Состояния заказа: Заказ
Покупателя
Не обработан
Method
Формируется
Building a semantic network to Статус заказа
identify business processes
В работе
Platform
Сформирован
Задается соответствие и
1С: Enterprise 8 Доставлен
программно
определяются правила
изменения
Не доставлен
3

4. Features and USP
Software-based product by applied solution “Trade
Result
management 10.3” on the 1C: Enterprise 8 platform
Consumer Small businesses in the area of electronic commerce
User The owner of the supply chain process
Business effects
+Increasing number of orders processed by manager
+Optimization of courier logistics
+System customization – regulation of business processes
+Ability to adapt the business process in case of need
4

5. Analysis of competing products
Product
1С: Trade ABO CMS:
OSG Web 1С: Arcadia Other
This product management Managing
Shop Internet Shop solutions
8 Web Store
Measure
Order
Exchange + + + + + +
CMS
integration + + + + +/-
Usability + +/- +
Automation
of ops
business + + +/-
processes
Adaptation of
business +
processes
5

6. Target audience
The retailers want to increase sales through the Internet
trading
Small businesses in the retail and wholesale e-commerce
Potential customers located on the whole territory of
Russia who are not depending on the scope of trading
activities
Great growth potential of e-commerce in Russia
Russia 5,5
USA 114
- 20 40 60 80 100 120
The market of electronic commerce, billions of dollars
6

7. Steps-to-market
The development and modification, support
The first customers Maintenance
(Moscow)
Increased customer base
through new functional
Major sales
Advertising,
presentations, articles
1C: Compatible
Course of studies
Creation and Market expansion
promotion of brand over the whole
russia
2010 2011 2012 2013 2014 2015 2016
Step 1 Step 2 Step 3 Step 4
7

8. Promotional and advertising activities
•Internet advertising, presentations, articles
1 •Participation in presentations of 1C-Bitrix, ABO CMS and other
ecommerce platforms
2 •Conducting a workshops "How to automate Internet commerce?"
•Product branding
3 •Certification 1C: Compatible
•Creating a training course about implementation of the system
•Writing a book
4 •Increasing number of sold "boxes" by partners 1C throughout
Russia

9. simkin.av@gmail.com
Anatoly Simkin
Magistrate from MIPT, FIBS-9111
Group of management consulting
Tel. +7 916 956 4484
E-mail: simkin.av [at] gmail.com
Thank you for your attention!
Are there any questions?
17th May 2010

10. Implementation problems
The problems of implementing ERP systems in the enterprise
Strategic Operational Managerial Organizational
• Automation is a • Not of all • Increase the total • Qualification of
rigid linking processes are cost of ownership employees
processes reflected in the (TCO)
ERP system
These problems can be solved
 Flexible automation and rapid adaptation of business processes
in the field of Internet retail at the level of enterprise resource
planning system.
10

11. Solution of the problem
● Building a semantic network to identify business processes
● Creating a set of rules for describing the processes through the
use of binary trees
● Flexible configuration of business processes
Состояния заказа: Заказ
Покупателя
Не обработан
Формируется
Статус заказа
В работе
Сформирован
Задается соответствие и
программно
Доставлен определяются правила
изменения
Не доставлен
11

12. Market research
Why the market is growing?
● reducing the cost of staff
● cutting the operating costs and rent
● increasing turnover through online stores
The growing number of stores in Russia's Internet, Yandex 2007 12

13. Market research
Market Visio, 2006 13

14. Solution of the problem
● Building a semantic network to identify business processes
● Creating a set of rules for describing the processes through the
use of binary trees
● Flexible configuration of business processes
Состояния заказа: Заказ
Покупателя
Не обработан
Формируется
Статус заказа
В работе
Сформирован
Задается соответствие и
программно
Доставлен определяются правила
изменения
Не доставлен
14