My presentation about extending your brand using social media at The 2nd Annual IT and Electronic Showcase

1. SSEBANDEKE ASHIRAF
LEAD GDG MUBS
Email: askamulale@gmail.com
www.ashirafworld.blogspot.com

5. What is the best social
media tool

6. Promote your brand with social
media
 Searchability
 Consistency
 Message

7. Searchability
 Search yourself

8. Searchability
 What is your Goal (what do you see, what do
you want to see)
 If you don’t see yourself start
Start creating content on the web

9. Build consistency
 Usernames
 Avatar (cover photos and profile photos)
 Bio
 Links should be similar

10. Message
 Power of blogging
 Social media tone
 Email signature
 LinkedIn profile

11. Extend your brand
 Leave comments
 Share links (share other people’s links)
 Join Online conversation
 Like, Favourite or +1

12. Social media campaign
 What is a campaign?
A campaign is a marketing effort to sell,
promote, raise awareness

13. ............to sell, promote, raise awareness
of WHAT?

14. What is a social media campaign?
A social media campaign is marketing “D” using
social media

15. What is your D?

16. Share Back
 The name and purpose of the campaign
 Did you like the Campaign?
 What was the Campaign’s greatest strength?
 What was the Campaign’s greatest
weakness?
 What would you do different?
 Ideal to steal?

17. Campaign
End world famine
Small measurable Goal
Raise enough money to feed 100 families in Ayivu

18. Social Media strategy
 Ask daily for donations on 3 sites
 Ask friends to share donor links with 5 people
 Share video about family in need
 Feature those that donate on blog daily

19. Common metrics (stats)
Publish/posting Share/Retweets
Friends/Followers Referrals (links to you)
Subscriptions Activity/Likes
Comments/posts Surveys/Polls
Visits to pages
Unique visits
Click through rate
Use date ranges