Based on a 50+slide presentation for IAB Net Café about Efficiency of Social Media, this exec sum does focus entirely on the lessons learned. These lessons should not only be valuable for political movements or charity projects but as well for companies & their marketeers.

1. Can politicans learn from Obama’s Social Media Campaign? Exec Summary Extract from the IAB seminar “Efficiency of Social Media” 12 March 2009 Antony Slabinck – LBi Client Service Director Rik Lagey – LBi Client manager www.lbigroup.be The full version of this exec sum can be found on www.slideshare.net: http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange

4. Thank you ! www.lbigroup.be www.lbigroup.be twitter.com/LBi_Belgium Contact: Antony Slabinck Client Service Director [email_address] The full version of this exec sum can be found on www.slideshare.net : http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange