I am currently involved in making a music magazine that focuses on Pop music. My target
audience are mainly females aged 15-20 who are interested in Pop music. I would be very
grateful if you could answer the following questions about Pop music and music
magazines by selecting/ticking the answers that apply
1. Are you:
Female- aged 15-20 and interested in Pop music?
Yes No
What Pop music/artists/bands do you currently listen to?
……………………………………………………………………………………………………………………………………………….
2. What attracts you to Pop music?
The lyrics of the songs
The instruments and vocals used
The image of the Pop genre
The artists/bands
Other (specify below)
……………………………………………………………………………………………………………………………………………….
3. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1-£2
£2-£3
£3-£4
More than £4
4. Do you currently buy/read music magazines?
YES (If yes, please go on to ANSWER question 5)
NO (If No please go on to answer question 6)
5. Specify which music magazine(s) you buy and /or read.
………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………
What do you like about this magazine?
………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………

6. Why don’t you buy and or read music magazines?(tick the answers that apply)
I don’t really know much about them
They don’t interest me
They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy/read any magazines
Other reasons (please specify)
…………………………………………………………………………………………………………………………..
7. What would encourage you to buy a music magazine? (Please Circle)
Free gifts
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews
Dates of oncoming gigs
Cheap price
other (please specify)
…………………………………………………………………………………………………………………………….
8. Which of the following magazines do you find the most eye-catching/appealing?
(Circle response)
A B C
Please give reasons?
………………………………………………………………………………………..............................................

9. What would you like to see on the cover of a music magazine?
………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………..
Which of the following images would you like to see on the front of this music magazine?
For each tell us how strongly you agree:
(5 is top score) or disagree(o is bottom score)
One Main Image of key artist
Musical instruments/props
Bright colours
Darker colours
What specific images would you like to see on the front cover?
....................................................................................................................................................
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10. What contents would you like to see in this Pop music magazine?
(Tick the boxes of the elements you would like to see)
Gig guides
General info about music scene
Info about bands/artists
Gossip
Fashion
Latest news
11. What would you like to see in a double page spread article that would feature in
this magazine:
(Tick the boxes of the elements you would like to see)
Interview with artists
General Pop music developments
Images of artists
Advertisements for upcoming events
Thank you for taking part in this research