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products people love             Aaron Pavkov, MPD, PE                       aaron@aawaken.com                         www...
Native of Kansas             Carnegie Mellon University in Pittsburgh PA                Mechanical Engineering (2002)     ...
experiencestoryboardingindustrial designrapid prototypinginteraction designphotographyanimationweb designgraphic designlog...
I have no special talent.  I am only passionately curious.                                             ‐ Albert Einstein
Nagging questions…
Where do great ideas come from?
How do you create amazingproduct experiences?
How do you get people tolove your brand?
creating     products people love
what .why .how .
what .   is it magic?why .how .
It’s not all about product features; it’s about   how the customer perceives your product.                 ‐ David Swift, ...
Design is the fundamental soul of a human‐made creation.                                               ‐ Steve Jobs
what .   is it magic?         focus on experiencewhy .how .
Memorable                 Meaningful                  EmotionalProducts?   Solutions?        Experiences!                 ...
Touchpoints
what .   is it magic?         focus on experienceswhy .    creating valuehow .
Touchpoints              ROI?
what .   is it magic?         focus on experienceswhy .    creating value         dollars and sensehow .
Ten-year comparison of high-emotion index to others                                 “Built to Love”, Boatwright & Cagan, F...
Cincinnati Post March 17, 2000
P&G’s design-led recovery- 5 year rollout plan- Market value doubled within 3 years to $200B- Profit doubled and growing a...
One of the quick wins of our design journey was a projector,              where we did only styling (no product design)   ...
what .   is it magic?         focus on experienceswhy .    creating value         dollars and sensehow .    tools
Ethnographic Research
Industrial Design
Visual Brand Language Pyramid    Signature Elements    Design Principles                    Brand Positioning             ...
Visual Brand Language
Total ExperienceLifecycle                     Credit: Akendi                   www.akendi.com
what .   is it magic?         focus on experienceswhy .    creating value         dollars and sensehow .    practical     ...
“In any worthwhile organization, both left‐ and right‐brain     thinking must not only coexist, but enrich each other in o...
Problem solving         IntuitiveAnalytical reasoning   Modal reasoning     Thorough              Nimble Concept reliabili...
“Rigorous explicit thinking… limits people to consciousthinking and hence to using just a tiny proportion of the  potentia...
products people love             Aaron Pavkov, MPD, PE                       aaron@aawaken.com                         www...
Creating Products People Love
Creating Products People Love
Creating Products People Love
Creating Products People Love
Creating Products People Love
Creating Products People Love
Creating Products People Love
Creating Products People Love
Creating Products People Love
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Creating Products People Love

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A presentation providing insight into how to craft user experience, thereby building brand equity and customer loyalty. Given in Dec 2010, this presentation has examples of powerhouse brands and highlights some of the secrets to their success.

Publié dans : Design, Business
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • Glad you have enjoyed the presentation. It's minimalist by design, so I wish I had audio to go with it... you'll have to use your imagination a bit. ;-)
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Creating Products People Love

  1. products people love Aaron Pavkov, MPD, PE aaron@aawaken.com www.aawaken.com
  2. Native of Kansas Carnegie Mellon University in Pittsburgh PA Mechanical Engineering (2002) Masters in Product Development (2009) 7 years in engineering design & analysis 4 years in consumer product development Interested in crafting product experience Passionate about emotion evoking designAaron Pavkov MPD, PE
  3. experiencestoryboardingindustrial designrapid prototypinginteraction designphotographyanimationweb designgraphic designlogo designbrandingmarketing campaignsethnographic researchmarket researchfocus groups
  4. I have no special talent.  I am only passionately curious. ‐ Albert Einstein
  5. Nagging questions…
  6. Where do great ideas come from?
  7. How do you create amazingproduct experiences?
  8. How do you get people tolove your brand?
  9. creating products people love
  10. what .why .how .
  11. what . is it magic?why .how .
  12. It’s not all about product features; it’s about how the customer perceives your product. ‐ David Swift, Whirlpool Executive VP
  13. Design is the fundamental soul of a human‐made creation. ‐ Steve Jobs
  14. what . is it magic? focus on experiencewhy .how .
  15. Memorable Meaningful EmotionalProducts? Solutions? Experiences! Powerful Communal
  16. Touchpoints
  17. what . is it magic? focus on experienceswhy . creating valuehow .
  18. Touchpoints ROI?
  19. what . is it magic? focus on experienceswhy . creating value dollars and sensehow .
  20. Ten-year comparison of high-emotion index to others “Built to Love”, Boatwright & Cagan, Figure 3.2
  21. Cincinnati Post March 17, 2000
  22. P&G’s design-led recovery- 5 year rollout plan- Market value doubled within 3 years to $200B- Profit doubled and growing at 15%/yr within 6 years- R&D spending dropped from 4.8% to 3.6% of sales- Success rate of new-product initiatives increased 5x “The Design of Business”, Martin, pg103
  23. One of the quick wins of our design journey was a projector,  where we did only styling (no product design)   The result? ‐ Sales doubled. ‐ Mauro Porcini, 3M Head of Global Product Design
  24. what . is it magic? focus on experienceswhy . creating value dollars and sensehow . tools
  25. Ethnographic Research
  26. Industrial Design
  27. Visual Brand Language Pyramid Signature Elements Design Principles Brand Positioning Brand DNA Credit: Ziba Design
  28. Visual Brand Language
  29. Total ExperienceLifecycle Credit: Akendi www.akendi.com
  30. what . is it magic? focus on experienceswhy . creating value dollars and sensehow . practical people
  31. “In any worthwhile organization, both left‐ and right‐brain  thinking must not only coexist, but enrich each other in order to achieve balanced and enduring brand excellence.” ‐Scott Bedbury A New Brand World pg 146 
  32. Problem solving IntuitiveAnalytical reasoning Modal reasoning Thorough Nimble Concept reliability Concept validity Credit: Design Concepts www.design-concepts.com
  33. “Rigorous explicit thinking… limits people to consciousthinking and hence to using just a tiny proportion of the potential in their minds - like the ice above the water.” -Bill Moggridge, IDEO Co-Founder
  34. products people love Aaron Pavkov, MPD, PE aaron@aawaken.com www.aawaken.com

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