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Delivering Transformational Collaborative Change in
Austere Times

’’Raising the Standard for
collaboration’’
David E Hawkins
Operations Director &
Knowledge architect

BS 11000 the worlds first Collaborative Relationship management national standard
© copyright Midas Projects Ltd October 2013 rev1
David E Hawkins
David E. Hawkins FCIPS
David has an extensive career in projects and procurement within the construction industry. For over 40 years he
has been associated with the development and implementation of major projects in many parts of the world, which
has provided an insight into the many organisational and cultural challenges that projects can generate. Over the
past decade he has been an active promoter of partnering concepts and the development of extended enterprises
through the building of alliances.
As a strategic thinker he has deployed these approaches to support manufacturing to outsourcing programmes, capitalising on the
opportunities within project operations to exploit global sourcing. Building on these experiences he has helped a number of major
organisations to implement change management programmes in different industrial arenas including chemical processing, oil and gas,
power generation, and mining and minerals processing.
He was the architect and author of the CRAFT collaborative methodology and technical author of the British standards Institution (BSI)
PAS 11000 framework the world’s first Collaborative business relationship standard and chairman of the BSI committee who developed
the BS 11000 standard.
In 2009 he was acknowledged as one of the world’s top 100 thought leaders on CSR. He has been a regular contributor to professional
magazines, published a wide range of papers on the subject of collaborative working and as an established author he has several
publications to his credit including
Sun Tzu and the Project Battleground: Creating Project Strategy using the Art of War published by Palgrave Macmillan 2004
The Bending Moment: Energising corporate strategy published by Palgrave Macmillan 2005.
Corporate Social Responsibility; Balancing Tomorrows sustainability with Today’s profitability published 2006 published by Palgrave
Macmillan.
Raising the standard for collaboration : published by British Standards Institution 2013

Building business relationships

2
© copyright Midas Projects Ltd October 2013 rev1
Collaboration

or synchronised swimming with sharks
Building business relationships

3
© copyright Midas Projects Ltd October 2013 rev1
Background to ICW

Building business relationships
Background to ICW


Formed in 1990 as Partnership Sourcing
DTI now BIS and the CBI



Assist organisations to develop collaborative relationships for
competitiveness



Develop, share, promote best practice
Business Relationship Management



Self financing – Not for Profit

A Company Limited by Guarantee


Renamed in 2012 as Institute for Collaborative working



22 years of practical experience

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
ICW Executive Knowledge Network
BIS
CBI
Dept. for Communities & Local Government
Dept. For Culture Media & Sport
DEFRA
Dept. Health
Dept. for Transport
DEFRA
FCO
HSE
Ministry of Justice
UK Trade & Investment
MoD-DE&S
National Audit Office
NHS Shared Business Services
NDA
Royal Navy
Royal Air Force
US Department of Defense

AMEC
A&O Group
Ansaldo
ARUP
Atkins
Babcock International
BAE Systems
Balfour Beatty
Bam Nuttall
Bechtel
British Standards Institute
British Retail Consortium
BT Global Services
Business Continuity Institute
CAPITA
CH2MHill
Chartered institute of Building
Chicks
Costain
EMCOR
Frequentis
Frost and Sullivan
Guide Dogs for the Blind
Institute for Export
Life channel
Lockheed Martin
Morgan Sindall
J. Murphy
National Express (C2C)

Building business relationships

NATS
Network Rail
Newsdesk Media
NIP
NSARE
PERA
Policy Connect
Probrand
Rail Alliance
Rail Industries Association
RT Infrastructure
Raytheon Systems
Selex
Siemens plc
Signalling Solutions
Skanska
Sofcat
Toshiba
Xchanging

CASS Business School
Manchester Business School
University of Bangor
University of Bath
University of Bournemouth
University of Bath
University of Cambridge IfM
University of Cardiff
University of Cranfield
University of Exeter
University of East London
University of Southampton
University of St. Andrews
University of Strathclyde
University of Surrey
University of Warwick
Warwick Manufacturing Group

6
© copyright Midas Projects Ltd October 2013 rev1
Collaborative Working

Business relationships
formed
by committed organisations
to
maximise joint performance
for
achievement of mutual objectives
and
creation of additional value
Building business relationships

8
Benefits from Collaborative working
Collaborative Challenges

Building business relationships
The ‘Outside in’ theory
Virtual boundary

Sales

Customers

Distribution
Outsourcing
providers

Processing

Production
Acquisition

Corporate boundary

Suppliers

• Price
• Quality
• Delivery
• Management
• Contracts
• Performance
• Integration
• Culture
• Ethos
• Commitment
• CSR
• Interdependence
• Trust

Building business relationships
© copyright Midas Projects Ltd June 2013
The Importance of Relationships

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
The Importance of Relationships

Formal relationship

Policies Tools
Rules
Measures Skills
Management structure
Systems

Informal relationship
Needs

People Issues

Experience
Security

Motivation
Power

Process issues

Expectations

Personality

Learning style

Culture

Ambition
Prestige

The Relationship Iceberg
Building business relationships

13
© copyright Midas Projects Ltd October 2013 rev1
Value Creation

The Importance of Relationships

Co-creating

Collaborative

Co-operative
Compliant
Confrontational

Mutual Trust
Building business relationships

14
© copyright Midas Projects Ltd October 2013 rev1
Executive sponsorship & Policy

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
Procedures and Systems

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
Knowledge and skills profile

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
Behaviours and competencies

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
Evaluate objectives and drivers

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
Establish common objectives

Their
objectives

Building business relationships

Joint
objectives

Our
objectives

20
© copyright Midas Projects Ltd October 2013 rev1
TCO & Value not Price
People
Investor

Catalyst
Trust

Developer
Designer
Engineer
Integrator
Suppliers

Building business relationships

Quality

Service

$Chain
Value
£

Deliverer
End user/consumer

Processes

Time
Total cost
Connectivity
Communication
Standards

Commitment

Reliability
21
© copyright Midas Projects Ltd October 2013 rev1
Collaboration vs. contracting spectrum

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
The Glass floor –Supply chain challenges
Focus Procurement
Rationalise spend

Efficiency
Zone

Consolidate needs

Market price

Discipline approach

Exploitation

Reduce suppliers

Opportunism

Enhance processes

Harness change

Saving
Zone

Transaction costs
E-procurement

Rising input costs
Complacency

Danger
Zone

Raise skills
Improve negotiation
Demand forecasting

Power price

Review specification

Opportunity
Zone
Strategic
Zone

Collaboration
Process improvement

Market awareness
Forward planning

Glass floor

Frameworks
Integrated planning

Reduced competition

Long term pricing
Productivity wins
Innovation
Investment

Sustainable low cost

Reduced overheads

Sustainable efficiency
© copyright Midas Projects Ltd June 2013
The foundation of BS 11000

Next step ISO
Building business relationships

2016 ?
24

© copyright Midas Projects Ltd October 2013 rev1
Football?

Ball
Kit

Playing fields
Teams

Languages
Rules
Duration

Building business relationships

Cultures

25
© copyright Midas Projects Ltd October 2013 rev1
Benefits of framework standard

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
Early Adopters

Building business relationships

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© copyright Midas Projects Ltd October 2013 rev1
The Collaborative framework/BS 11000
Understanding Your
objectives

Recognising the
changing market
place

Developing the
way forward

Knowing your
strengths &
weaknesses

Maximising
joint potential

Finding the right
partner
with appropriate
strengths

Creating
additional value
Establishing the governance for
joint working
Building business relationships

© copyright Midas Projects Ltd October 2013 rev1
Benefits others have recognised
The biggest single benefit of working
to BS11000 is the requirement for
greater structure and process in the
management of the relationship
- Network Rail

BS 11000 sets out a framework that
will enable companies like ours to
apply good practice principles to its
own way of working, and has wide
applications on how to manage
valuable business relationships

- EMCOR
this standard has provided 'structure
to our culture' Certification and
adoption of BS11000 supports our
strategic aims –Raytheon Systems

Adopting BS11000 was a “nobrainer” and doing so will
demonstrate to our customers that
we do what we say- Costain

BS11000 provides a framework and a
language to improve the way we
create and sustain our collaborative
business relationships
- Skanska

BS 11000 gives us a ‘universally’
recognised structure and the catalyst
to develop the next stage of our
collaborative working capabilities
– Balfour Beatty
BS11000 supports our ‘innovating for
growth’ strategy through successfully
demonstrating the benefits of its
collaborative capabilities and
practices- NATS

This standard offers an innovative,
structured approach to Relationship
Management has the potential to
yield transformational long term
benefits – Selex -SI.

The standard has provided us with a
framework for implementing and
objectively measuring the benefits of
collaborative working

- Lockheed Martin.
Look beyond traditional quality
Management
Executive
and
sponsorship
Training

Corporate
Service
culture
levels

Business
Business
processes
Culture
Learning
Organisation

High

Marketplace
Demand

Collaborative
Documentation
profile

Learning

Customer
Expectations

Supplier
Capability

Collaborative
Quality
Systems
skills

Low
Fast

Continuous
Relationships
Improvement

Building business relationships

Cycle time

Slow

Training &
Processes
development
Behaviours &
Continuous
Reputation
Improvement

30
© copyright Midas Projects Ltd October 2013 rev1
BS 11000 = Better business
Sustainable relationships
Efficiency

Better
engagement

Innovation

Risk
management

Behaviours

Value
creation

Culture

Consistency

Continual Improvement

Not a plaque on the wall ..its a different way of working !
Building business relationships

31
© copyright Midas Projects Ltd October 2013 rev1
Thank You

David.Hawkins@ICW.UK.com
WWW.ICW.UK.COM

Building business relationships

32
© copyright Midas Projects Ltd October 2013 rev1

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Raising the standard for collaboration – delivering transformational collaborative change in austere times

  • 1. Delivering Transformational Collaborative Change in Austere Times ’’Raising the Standard for collaboration’’ David E Hawkins Operations Director & Knowledge architect BS 11000 the worlds first Collaborative Relationship management national standard © copyright Midas Projects Ltd October 2013 rev1
  • 2. David E Hawkins David E. Hawkins FCIPS David has an extensive career in projects and procurement within the construction industry. For over 40 years he has been associated with the development and implementation of major projects in many parts of the world, which has provided an insight into the many organisational and cultural challenges that projects can generate. Over the past decade he has been an active promoter of partnering concepts and the development of extended enterprises through the building of alliances. As a strategic thinker he has deployed these approaches to support manufacturing to outsourcing programmes, capitalising on the opportunities within project operations to exploit global sourcing. Building on these experiences he has helped a number of major organisations to implement change management programmes in different industrial arenas including chemical processing, oil and gas, power generation, and mining and minerals processing. He was the architect and author of the CRAFT collaborative methodology and technical author of the British standards Institution (BSI) PAS 11000 framework the world’s first Collaborative business relationship standard and chairman of the BSI committee who developed the BS 11000 standard. In 2009 he was acknowledged as one of the world’s top 100 thought leaders on CSR. He has been a regular contributor to professional magazines, published a wide range of papers on the subject of collaborative working and as an established author he has several publications to his credit including Sun Tzu and the Project Battleground: Creating Project Strategy using the Art of War published by Palgrave Macmillan 2004 The Bending Moment: Energising corporate strategy published by Palgrave Macmillan 2005. Corporate Social Responsibility; Balancing Tomorrows sustainability with Today’s profitability published 2006 published by Palgrave Macmillan. Raising the standard for collaboration : published by British Standards Institution 2013 Building business relationships 2 © copyright Midas Projects Ltd October 2013 rev1
  • 3. Collaboration or synchronised swimming with sharks Building business relationships 3 © copyright Midas Projects Ltd October 2013 rev1
  • 4. Background to ICW Building business relationships
  • 5. Background to ICW  Formed in 1990 as Partnership Sourcing DTI now BIS and the CBI  Assist organisations to develop collaborative relationships for competitiveness  Develop, share, promote best practice Business Relationship Management  Self financing – Not for Profit A Company Limited by Guarantee  Renamed in 2012 as Institute for Collaborative working  22 years of practical experience Building business relationships 5 © copyright Midas Projects Ltd October 2013 rev1
  • 6. ICW Executive Knowledge Network BIS CBI Dept. for Communities & Local Government Dept. For Culture Media & Sport DEFRA Dept. Health Dept. for Transport DEFRA FCO HSE Ministry of Justice UK Trade & Investment MoD-DE&S National Audit Office NHS Shared Business Services NDA Royal Navy Royal Air Force US Department of Defense AMEC A&O Group Ansaldo ARUP Atkins Babcock International BAE Systems Balfour Beatty Bam Nuttall Bechtel British Standards Institute British Retail Consortium BT Global Services Business Continuity Institute CAPITA CH2MHill Chartered institute of Building Chicks Costain EMCOR Frequentis Frost and Sullivan Guide Dogs for the Blind Institute for Export Life channel Lockheed Martin Morgan Sindall J. Murphy National Express (C2C) Building business relationships NATS Network Rail Newsdesk Media NIP NSARE PERA Policy Connect Probrand Rail Alliance Rail Industries Association RT Infrastructure Raytheon Systems Selex Siemens plc Signalling Solutions Skanska Sofcat Toshiba Xchanging CASS Business School Manchester Business School University of Bangor University of Bath University of Bournemouth University of Bath University of Cambridge IfM University of Cardiff University of Cranfield University of Exeter University of East London University of Southampton University of St. Andrews University of Strathclyde University of Surrey University of Warwick Warwick Manufacturing Group 6 © copyright Midas Projects Ltd October 2013 rev1
  • 7. Collaborative Working Business relationships formed by committed organisations to maximise joint performance for achievement of mutual objectives and creation of additional value
  • 11. The ‘Outside in’ theory Virtual boundary Sales Customers Distribution Outsourcing providers Processing Production Acquisition Corporate boundary Suppliers • Price • Quality • Delivery • Management • Contracts • Performance • Integration • Culture • Ethos • Commitment • CSR • Interdependence • Trust Building business relationships © copyright Midas Projects Ltd June 2013
  • 12. The Importance of Relationships Building business relationships 12 © copyright Midas Projects Ltd October 2013 rev1
  • 13. The Importance of Relationships Formal relationship Policies Tools Rules Measures Skills Management structure Systems Informal relationship Needs People Issues Experience Security Motivation Power Process issues Expectations Personality Learning style Culture Ambition Prestige The Relationship Iceberg Building business relationships 13 © copyright Midas Projects Ltd October 2013 rev1
  • 14. Value Creation The Importance of Relationships Co-creating Collaborative Co-operative Compliant Confrontational Mutual Trust Building business relationships 14 © copyright Midas Projects Ltd October 2013 rev1
  • 15. Executive sponsorship & Policy Building business relationships 15 © copyright Midas Projects Ltd October 2013 rev1
  • 16. Procedures and Systems Building business relationships 16 © copyright Midas Projects Ltd October 2013 rev1
  • 17. Knowledge and skills profile Building business relationships 17 © copyright Midas Projects Ltd October 2013 rev1
  • 18. Behaviours and competencies Building business relationships 18 © copyright Midas Projects Ltd October 2013 rev1
  • 19. Evaluate objectives and drivers Building business relationships 19 © copyright Midas Projects Ltd October 2013 rev1
  • 20. Establish common objectives Their objectives Building business relationships Joint objectives Our objectives 20 © copyright Midas Projects Ltd October 2013 rev1
  • 21. TCO & Value not Price People Investor Catalyst Trust Developer Designer Engineer Integrator Suppliers Building business relationships Quality Service $Chain Value £ Deliverer End user/consumer Processes Time Total cost Connectivity Communication Standards Commitment Reliability 21 © copyright Midas Projects Ltd October 2013 rev1
  • 22. Collaboration vs. contracting spectrum Building business relationships 22 © copyright Midas Projects Ltd October 2013 rev1
  • 23. The Glass floor –Supply chain challenges Focus Procurement Rationalise spend Efficiency Zone Consolidate needs Market price Discipline approach Exploitation Reduce suppliers Opportunism Enhance processes Harness change Saving Zone Transaction costs E-procurement Rising input costs Complacency Danger Zone Raise skills Improve negotiation Demand forecasting Power price Review specification Opportunity Zone Strategic Zone Collaboration Process improvement Market awareness Forward planning Glass floor Frameworks Integrated planning Reduced competition Long term pricing Productivity wins Innovation Investment Sustainable low cost Reduced overheads Sustainable efficiency © copyright Midas Projects Ltd June 2013
  • 24. The foundation of BS 11000 Next step ISO Building business relationships 2016 ? 24 © copyright Midas Projects Ltd October 2013 rev1
  • 25. Football? Ball Kit Playing fields Teams Languages Rules Duration Building business relationships Cultures 25 © copyright Midas Projects Ltd October 2013 rev1
  • 26. Benefits of framework standard Building business relationships 26 © copyright Midas Projects Ltd October 2013 rev1
  • 27. Early Adopters Building business relationships 27 © copyright Midas Projects Ltd October 2013 rev1
  • 28. The Collaborative framework/BS 11000 Understanding Your objectives Recognising the changing market place Developing the way forward Knowing your strengths & weaknesses Maximising joint potential Finding the right partner with appropriate strengths Creating additional value Establishing the governance for joint working Building business relationships © copyright Midas Projects Ltd October 2013 rev1
  • 29. Benefits others have recognised The biggest single benefit of working to BS11000 is the requirement for greater structure and process in the management of the relationship - Network Rail BS 11000 sets out a framework that will enable companies like ours to apply good practice principles to its own way of working, and has wide applications on how to manage valuable business relationships - EMCOR this standard has provided 'structure to our culture' Certification and adoption of BS11000 supports our strategic aims –Raytheon Systems Adopting BS11000 was a “nobrainer” and doing so will demonstrate to our customers that we do what we say- Costain BS11000 provides a framework and a language to improve the way we create and sustain our collaborative business relationships - Skanska BS 11000 gives us a ‘universally’ recognised structure and the catalyst to develop the next stage of our collaborative working capabilities – Balfour Beatty BS11000 supports our ‘innovating for growth’ strategy through successfully demonstrating the benefits of its collaborative capabilities and practices- NATS This standard offers an innovative, structured approach to Relationship Management has the potential to yield transformational long term benefits – Selex -SI. The standard has provided us with a framework for implementing and objectively measuring the benefits of collaborative working - Lockheed Martin.
  • 30. Look beyond traditional quality Management Executive and sponsorship Training Corporate Service culture levels Business Business processes Culture Learning Organisation High Marketplace Demand Collaborative Documentation profile Learning Customer Expectations Supplier Capability Collaborative Quality Systems skills Low Fast Continuous Relationships Improvement Building business relationships Cycle time Slow Training & Processes development Behaviours & Continuous Reputation Improvement 30 © copyright Midas Projects Ltd October 2013 rev1
  • 31. BS 11000 = Better business Sustainable relationships Efficiency Better engagement Innovation Risk management Behaviours Value creation Culture Consistency Continual Improvement Not a plaque on the wall ..its a different way of working ! Building business relationships 31 © copyright Midas Projects Ltd October 2013 rev1
  • 32. Thank You David.Hawkins@ICW.UK.com WWW.ICW.UK.COM Building business relationships 32 © copyright Midas Projects Ltd October 2013 rev1