Stakeholder Engagement vs Stakeholder Management
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APM East of England branch evening event - Stakeholder Engagement vs Stakeholder Management - 10 December 2019 - Hatfield
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Stakeholder Engagement vs Stakeholder Management
- 1. Stakeholders Engagement or Management Or both?? Ian Cribbes Fran Bodley-Scott
- 2. Agenda Brief overview of the People SIG The Project Stakeholders – Who they are – Importance – Do we ‘Manage’ or do we ‘Engage’ How to learn more
- 3. BAE Systems CSE Aviation Oxford CAA IMC&T Ltd East Africa
- 4. Fran Bodley-Scott, Chair People SIG Engineer, marketer, resourceful project manager Improving stakeholder engagement & relationship management to facilitate project delivery IT, engineering, education, professional services Sharing tools & techniques to improve communication, leadership, collaboration, teamwork
- 5. Stakeholders Within a Project
- 6. Take a few minutes to think / discuss who you believe a Stakeholder to be in your projects
- 7. Who or What is a Stakeholder? “An individual, group, or organisation who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome of a project” “The involved and the affected...” Ulrich, 1983 PMI 2013 PMBoK 5
- 10. 4 questions that need addressing: Who are they? What is it they want from the project? How are they going to get it? Stakeholders Identification What do we want from them?
- 11. The Good The Bad The Undecided
- 12. Stakeholder Engagement Or Stakeholder Management What are your thoughts on the terms? Are they the same or is there a difference? Take a few minutes to discuss
- 14. Key: Skills (as nouns) Qualities (as adjectives) Rational Planning Analysis Objective Systematic Negotiating Influencing Coaching Empathic Diplomatic Communication Facilitation Calm Inclusive
- 17. Shoot them Soft gentle approach Try to arm twist Beg / plead Negotiate Dealing with difficult stakeholders
- 18. Where they are now Where we need them in 4 months Internalisation Contact Awareness Understanding Acceptance 1 2 3 4 5 6 Time LevelofCommitment Where we need them in 2 months “I want to know more about the programme” “I’ve heard about the programme” “I understand how this programme will affect me” Engagement Commitment Curve “It’s just the way we do things around here” Commitment “I want to help make the implementation work”
- 19. People SIG – making project-based work easier through people-related skills and practices Stakeholder Engagement: making stakeholder engagement a higher priority through influence and inspiration Leadership & Behaviours: understanding competencies & strategies for different cultures, projects & roles Communications: helping projects to succeed through good communication
- 20. Stakeholder Engagement Focus Group Part of the APM People Specific Interest Group
- 21. Learn more about people skills: Contact us! Follow People SIG: https://www.apm.org.uk/community/people-sig/ https://www.linkedin.com/groups/13707513/ Stakeholder engagement web pages www.apm.org.uk/stakeholder-engagement People SIG events, conferences: Programme Management Conference March 12 Risk Management & Systems Thinking Conference October 2020 People SIG Conference November 2020 SEFG@APM.Org.uk @ApmSefg @APMPeopleSIG
Notes de l'éditeur
- 16.55-17.00 Susie’s closing remarks And thank you to the speakers, the VSG, and the attendees. Safe journey home Or if you are staying for supper it will be served in the Keble Room at 18.00-19.30
- ARMY: Brought the Lynx helicopter into service, including being the lead on the design and installation of the Systems Simulator that was used by both ground and air crew training. CSE: Taught students from a a wide variety of countries (UK; Europe; North Africa; Central Africa; Middle East) on CAA licensing courses – on both rotary wing and fixed wing aircraft. Worked with the CAA in re-writing their question bank for rotary wing licence. BAE SYSTEMS: Head-hunted from CSE to go to Saudi Arabia as a Technical Instructor. Progressed to Head of Department (circa 1200 students with 30+ instructors). Developed the proposal for the purchase and installation of a multi-media training system throughout the Academy (circa 3600 students). At Customers insistence became the PM for the project. There after moved into Project Management and was primarily used to recover projects that were in difficulties due to my ability to engage with the stakeholders within the Customer hierarchy. This led to me becoming involved in the upgrade programme for the Tornado aircraft. It was discovered that there was a disconnect in what the company thought was needed in the final training and return to service of the aircraft and what the Customer wanted / believed. Over a 6-month period I worked closely with the Customer to resolve the issue and to get the programme back on track. Programme took 6 years to complete. IMC&T Ltd: Business consultant offering bespoke solutions to project issues. Worked with hospitals, Business Think Tanks, BAE, Universities, Churches.
- Get Fran to list on flip chart their thoughts etc
- Without doubt there are GOOD leaders / sponsors and BAD leaders / sponsors – there are probably many in whom we are UNDECIDED where they fit
- 15
- One of the really important concepts in STAKEHOLDER management is salience – you can’t engage with everybody nor should you – so who are the ‘important ones – the most salient ones as far as the project is concerned and why they might be important is critical if we are to identify appropriate and realistic engagement strategies. The Salience Model analyses stakeholders based on their: power (ability to impose their will), urgency (need for immediate attention), legitimacy (their involvement is appropriate).
- I am a member of the SEFG, part of People SIG Small group – this is us, you may recognise some familiar faces Diverse team, passionate about the benefits of stakeholder engagement All practitioners – diverse team I am not a project professional I am a Stakeholder Engagement specialist chartered engineer and chartered marketer – career working in and supporting projects and programmes – org change, product development, project delivery SEFG Bourne out of that issue of Where Do I Start We say SE is important but it’s not always given a high priority because of that perceived complexity and confusion about how do I do it I want to show you a model that can simplify the challenge by Bringing ORDER AND CLARITY to the process