2. VIDEO DEVELOPMENT
SUMMARY
CREATIVE BRIEF IDEA CREATION PRODUCTION FORMATS AND
TIPS
3. TIPS
CREATIVE PROCESS
PEN AND PAPER DON’T JUDGE THE RIDICULOUS
Write Down and/or Sketch Absolutely essential to Embrace the Ridiculous. As
Everything! Remember that effective brainstorming. At strange as it sounds, the
every idea, good or bad the beginning of the process very best ideas are often
should be briefly written or you want to shoot for born from the very worst.
sketched out. Never imagine quantity over quality. If After you’ve arrived at a
that you’ll simply remember someone in the group is too satisfactory number of initial
the important things that afraid to speak up for fear of ideas, strip away the
were said. rebuttal, the entire session is unrealistic aspects until you
compromised & productivity arrive at something that is
will suffer greatly. actually achievable.
4. TIPS CONTINUED
Creative process
START GENERAL, END SPECIFIC SYNERGY AVOID GROUPTHINK
The initial ideas should be It’s not always the case that the There’s a fine line between a
numerous and widespread. The furthering of one idea must team that productively
point initially is diversity of mean the death of another. Get cooperates and one that suffers
thought, not unity. The next the Big Picture. Analyze all the from too much cooperation. It’s
step is where the quality of suggestions and discuss ways great to have positive
ideas suddenly becomes to combine entire ideas or to reinforcement and agreements
important. Begin to hone in on selectively mix elements of two within the group, but not at the
and refine the best ideas while or more weaker ideas to form a expense of critical thinking,
eliminating those that don’t stronger whole. creativity and ultimately, quality.
effectively address your goals.
5. NORMAL FLUID PROCESS
CREATIVE SESSIONS
1
MEDIA PRE-
PLACEMENT PRODUCTION
5 2
POST- PRODUCTION
PRODUCTION 4 3
6. CREATIVE SESSIONS
WRITE A CLEAR AND FOCUSED OBJECTIVE. ENCOURAGE THE UNCONVENTIONAL.
DISCOURAGE NEGATIVITY. BUILD ON THE IDEAS OF OTHERS.
7. THE PRODUCT
RUMGR IS A COMMUNITY WHERE USERS BUY AND SELL
USED GOODS TO PEOPLE IN THEIR LOCAL SURROUNDINGS.
How do we engage the audience in a way
that they understand that the app is more of a
community than Garage Sales, Craigslist or eBay
could ever be?
8. BEGIN!
?
How do we engage the audience in a way
that they understand that the app is more of a
community than Garage Sales, Craigslist or eBay
could ever be?
