The document discusses how iBeacons allow smartphones to determine their precise location using Bluetooth to communicate with nearby beacon devices, enabling location-based apps and notifications. Retailers are using iBeacons to deliver coupons, promotions and recommendations to customers' phones as they browse stores. PayPal has also developed a beacon that connects to a customer's PayPal app when they enter a store to enable hands-free payment. As more consumers shop using mobile devices, merchants are focusing on iBeacons to provide improved shopping experiences.

1. Smartphone and ecommerce
No matter where or when you visit a store these days,
chances are you'll see people deeply engaged with
their mobile device while they browse a retail display
or product assortment. According to a research for
Google , 84 percent of smartphone shoppers use their
mobile devices to help them shop while in a physical
retail store.
For example, a study found that significantly more
consumers would like to learn about store products
and promotions from their smartphone (65 percent)
than from a sales associate (38 percent). The retailers
all around the world are increasingly capitalizing on to
this trend and iBeacon is the latest battleground.
.
Is your business ready for iBeacon?
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What is iBeacon
iBeacons is a new core Location feature iOS 7 that
allows your iPhone or iPad with a Bluetooth 4.0 chip
(also know as Bluetooth Low Energy, or BLE) in it to
know where it is in relation to other BLE devices.
iBeacons allows devices to talk to each other,
relating their location in real time without the need for
Wi-Fi or GPS.
Apple introduced iBeacon as part of iOS 7 , though it
mentioned the feature only in a single keynote slide
and didn't go into detail at all. But this hasn't stopped
companies from taking advantage and launching
products and services that make use of iBeacon.
iBeacons essentially makes way for new range of
apps and functions. With it, stores can pipe coupons
to your phone, mapping apps can offer indoor
navigation and more
Let's put this into a scenario: Say you own an iPhone
5S and you're walking by a Walmart store that has a
beacon. When you enter that beacon's zone, the
beacon will transmit special promotions, coupons,
recommendations, etc, to your iPhone 5S via the
Walmart app.
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2. Is iBeacons only good for shopping and coupons?
iBeacons also features micro-location geofencing. With this new capability that allows retailers to understand
the precise location of a shopper within a store, they can now provide highly relevant messages, content, and
offers to smartphone users at the exact time and place they are most useful. An iPhone with iBeacon can
connect to a nearby beacon to determine a GPS location. You could then navigate through an airport, casino or
museum just by using a mapping app.And that's only the beginning; the possibilities are endless.
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PayPal and Beacon
PayPal has already developed its Beacon which is a Bluetooth Low Energy device to connect to a customer's
PayPal app when they enter a store. With one vibration or sound on your phone, you'll know you're checked in.
And when you're ready to make a purchase, all you have to do is say you're paying with PayPal and the
transaction is automatically completed: no cash, cards or signatures requiredall hands free!!!
PayPal Beacon will connect consumers to enhanced shopping experiences such as automatically ordering
your favorite food at your favorite restaurant, or getting personalized service at your favorite shoe store.
How is it useful for Business
Already a large majority of businesses, particularly in the U.S., have replaced old point-of-sale systems with an
Apple iPad equipped with a card reader.
Because Apple's iBeacon system is already present on most iPads, each of these devices already deployed in
retail outlets for payments purposes can also now be configured as an iBeacon transmitter with the ability to
locate and target any and all active iOS devices . So, you could be walking past a store and receive a discount
coupon on your phone valid for that day.
There is no doubt that 2014 will be the year of the beacon in retail. While early pioneers have already emerged,
many other retailers are now eagerly experimenting with the technology.
As more and more consumers embrace mobile technologies to do their shopping, Merchants across the globe
are focused on providing easier ways for their customers to make purchases and iBeacon is certainly the hot
buzz. Is your business ready to provide the customers the next level of shopping experience!

3. Mobile Pundits is a leading provider of Outsourced Mobile
Development & Mobile testing services. We are part of our
parent company, Ideavate Solutions (www.ideavate.com).
We help our clients to translate their Product Vision into
commercially viable Software Products, by offering a wide
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Engineering & Enhancement, Product Testing etc.
Mobile Pundits also has been ranked 12th in Deloitte’s
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Pundits also has been ranked 13th in Deloitte’s Technology
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Asia-Pacific Listing for the year 2009.
We were founded 10 years ago in the year 2003, by a team
of highly experienced & qualified software professionals,
who have worked for some of the world’s finest IT
companies like Infosys Technologies, TCS, L&T, Sasken
etc. and have been educated in premier education institutes
in the US & India like LSU (Louisiana State University, USA).
We have been at the forefront of embracing world class
Quality and Management practices, being the youngest
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We have also conducted training sessions at Quality
Assurance Institute of USA on various topics pertaining to
software testing & automation.
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