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Social
Campaign
Tracking
Measuring and
Managing your
Social Marketing
Campaign
Social Campaign Tracking:

  Find the consumer response to
  current marketing campaigns.
Social Campaign Tracking
 For example:
   Lowes wants to increase traffic to their stores during
   the holiday season.
Social Campaign Tracking
  There is currently moderate conversation
  happening about their brand on social media:
Social Campaign Tracking

They decide to create a Facebook
 app that puts popular holiday gifts
 items in a ‘Throwdown.’
Social Campaign Tracking
Social Campaign Tracking
Now, they’re seeing a big increase of mentions for
 their stores on social media:
Social Campaign Tracking
Because they use a social media monitoring tool,
 they’re able to quickly track their ROI via social
 media.
Social
Campaign
Tracking
Measuring and
Managing your
Social Marketing
Campaign

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Social Campaign Tracking