1. SOCIAL
MEDIA 101
Molly K. Brush, Communications Specialist
Entrepreneurship and Innovation Group
Arizona State University
#sm101

2. OVERVIEW
 What is social media?
 Why social media?
 Social media platforms
 Social media and marketing strategy
 Building your brand with social media
 Social media do’s and don’ts
 Key recommendations

3. WHAT IS SOCIAL MEDIA?

4. SOCIAL THEN

5. SOCIAL NOW

6. DEFINING SOCIAL MEDIA
“Social media is a term used to
collectively describe a set of tools that
foster interaction, discussion and
community, allowing people to build
relationships and share information.”
-Tufts University Digital
Communications

7. SOCIAL MEDIA IS:
 Interactive
 Collaborative
 Conversational
 User-focused
 Constantly evolving
SOCIAL MEDIA IS NOT:
 A marketing strategy
 A megaphone
 All about you

8. WHY SOCIAL MEDIA?
 Every company must be a media company.
 People are already talking about you.
 Can be implemented with limited financial
resources.
 Can easily measure results.

9. WHY SOCIAL MEDIA?
Social media can help you:
 Reach new audiences.
 Build stronger relationships with your
customers.
 Respond quickly in the event of a crisis.

10. SOCIAL MEDIA PLATFORMS

12. HOW DO PEOPLE USE SOCIAL MEDIA
SITES?
Social and professional
networking
Sharing photos, videos and other
content
Blogging and microblogging
Events
Reviews and ratings
Location
Social commerce

14. SOCIAL MEDIA AND MARKETING
STRATEGY

16. SOCIAL MEDIA AND MARKETING STRATEGY
1. Define your marketing strategy.
2. Start small.
3. Create a plan.
4. Measure results.
5. Evaluate results and adjust as
necessary.

17. BUILDING YOUR BRAND WITH
SOCIAL MEDIA

18. CREATE AND SHARE COMPELLING
CONTENT.

19. BE CONSISTENT.

20. GROW YOUR AUDIENCE.

21. SOCIAL MEDIA DO’S & DON’TS

22. DON’T JUST BLAST OUT YOUR CONTENT.

23. DO FIND CREATIVE WAYS TO ENGAGE
YOUR AUDIENCE.

24. DON’T BE RUDE, VULGAR OR
CONFRONTATIONAL.

25. DO KEEP INTERACTIONS POSITIVE,
RESPECTFUL AND PROFESSIONAL.

26. DON’T LET INTERNS OR LOWER-LEVEL
EMPLOYEES HANDLE SOCIAL MEDIA.

27. DO ESTABLISH A SOCIAL MEDIA POLICY FOR
YOUR ORGANIZATION AND PROVIDE SOCIAL
MEDIA TRAINING FOR YOUR EMPLOYEES.
http://socialmediagovernance.org

28. DON’T SPAM YOUR AUDIENCE.

29. DO KEEP YOUR PERSONAL AND BUSINESS
ACCOUNTS SEPARATE.

30. MOLLY’S KEY RECOMMENDATIONS
 Be strategic.
 Start small.
 Make a plan.
 Measure results.
 Have fun!
Molly K. Brush
480.884.1812
molly.brush@asu.edu
Thank you!