Affective: relating to moods, feelings, and attitudes
Dr. John Medina, Brain Rules
The brain remembers the emotional components of an experienceDopamine
Affective: relating to moods, feelings, and attitudes
The Mind:Groups into logical categories - Will impose order – Barbara MintoThelistener will order, so easier to present in pyramidSentences to a paragraph, paragraph to a section, sections to a documentWhy? VerticalHow? Horizontal relationshipsSCQASituationComplexity/ComplicationQuestionAnswerExample:We need a budget of $3000 as cash advance for September 15 through account depositWe need to attract applicants to the CMS positionWe need to fill 5 new open positions by September 26We will spend the budget on a Cocktail party for external job seekersInductive and Deductive ThinkingWords presented in a logically organized, hierarchical structure are much better remembers
Controlled VocabularyUse methaphores
Mind groups
Authority, confidence, energyWork at it
SimplicityEdit text with violenceThink TwitterAvoid too much informationSimple fontsUse white spaceCrop imagesAvoid BulletsAnd all over the place
High quality graphicsRule of ThirdsDress the partBrain likes color/see yellow firstUse metaphorical imagesReadabilityQuotesChart done directly in PPTAvoid templatesBalance between consistency vs contextCrop images
She’s Vice President of Search Product and User Experience at Google.
Dress up numbersClear headlinesPrepareDramatizeBe funnyStand to the left of screenMake pausesChange gears every 10 minutes