11. Product
• your Ufone Prepaid connection is a complete
communication solution.
• Short Messaging Service (SMS) & International
SMS:
• Caller Line Identification (CLI):
• Call Waiting:
• Voice Mail:
• Phonebook Saver:
13. Price
• In a price , ufone is providing different packages to
its customers like other networks. The detail of
packages are as follows;
• 30 sec package
• Uth non stop offer
• Uwon
• Tension free basic package
• Lady`s package
• Uwon Super Call
• Life plus
• Ucircle Life Plus etc.
14. Pricing strategy
• Ufone follows market penetration pricing
strategy to meet the customer needs and
ever changing price competition.
• Price has always been the core
differentiation of Ufone. Ufone is the one
who is offering least call rates off-
network.
15. • Ufone’s price strategy in postpaid is very
affective and suitable.
• Ufone always gives its customers almost
lowest rates prevailing in market.
• They give packages to each class and facilitate
with most suitable packages.
16.
17.
18. • Sales & Service Centers Ufone Franchise Sales &
Service Centers With our focus on U.
• we offer efficient and friendly customer services
through 200+ Sales & Customer Service Centers
across Pakistan.
• Ufone would introduce this service with the
following way.
–Ufone Offices
–Franchises
19. • Advertising strategy consists of two major
elements:
– Advertising Message
– Advertising Media.
– Ufone has the following strategies regarding the
Message Media of advertising:
20.
21.
22.
23.
24. • To be aggressive in order to remain a potent force
in the cellular industry.
• Extending cellular network.
• Strong focus on high quality service.
• Increasing usage.
• Market visibility through various initiatives.
25.
26.
27.
28. Pioneer or Follower
• Ufone is not a pioneer or follower. It is a market
challenger in the market.
• Mobilink is a market leader and ufone still a
challenger in the market.
• And Ufone is utilizing frontal attack strategy.
• By offering lower prices more attractive features.
29.
30.
31. • China has launched its service in Pakistan, and
now there is big competition in market.
• Cellular companies are decreasing there call
rates which will effect the growth in market.
